VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Our Selection Process For
Best Programmatic Marketing Companies in Australia

Last updated: January 1, 2020

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Best

Top 10 Programmatic Marketing Companies in Australia

Best Programmatic Marketing Companies in Australia - January 2020

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Needs Analysis

Needs Analysis

Real-Time Bid Automation

Real-Time Bid Automation

Targeting

Targeting

Adaptability

Adaptability

Reporting Methods

Reporting Methods

Overall Score

0
100
 
G
VG
E
 

Change in Rank

DMA | Digital Marketing Agency DMA | Digital Marketing Agency
Talk to a Representative: 800-569-2754
Key Facts For DMA
  • Major Clients:
    Jet.com, TripAdvisor.com, Kohler, Williams...
  • Year Founded:
    2002
  • Fulltime Employees:
    80+
  • Active Clients:
    500+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    96
  • Pricing:
    M
  • Website:
    www.digitalmarketingagency.com
Request A Quote
Reviews (91)
Positive Review 91 Reviews
Traffic from search engines is up by a whopping 154 percent. Keywords indexed by search engines is up by 70 percent and sales from our new website are up 33 percent. Steven Masterson
Positive Review
I’m completely satisfied. We’ve experienced an 89 percent increase in search engine traffic in the last six months and a 256 percent increase in long tail keywords just on page one! Dan Davis
Positive Review
DMA generated SEO reports with detailed analysis, including monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics. Harrison Greene

Needs Analysis

Real-Time Bid Automation

Targeting

Adaptability

Reporting Methods

2
2006
$5 million - $10 million
50+
250+
98.5
M
Porsche Centre melbourne, RSEA, Sea Salt, SAP, NSW Tafe, Bendigo Bank
98
100
99
98
100
99%
NC
Newpath Web Newpath Web
Talk to a Representative: 1300 761 806
Key Facts For Newpath Web
  • Major Clients:
    Porsche Centre melbourne, RSEA, Sea Salt,...
  • Year Founded:
    2006
  • Fulltime Employees:
    50+
  • Active Clients:
    250+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    98.5
  • Pricing:
    M
  • Website:
    www.newpathweb.com.au
Request A Quote
Reviews (34)
Positive 97.1% 33 Reviews
I used Newpath to provide a review of our SEO...
sally newman
Positive
emveno has worked with Newpath Web over the l...
Zac Swindells
Negative 2.9% 1 Reviews
Please do not waste your time and money with...
Biju Paul

Needs Analysis

Real-Time Bid Automation

Targeting

Adaptability

Reporting Methods

Spiralytics Agency Spiralytics Agency
Talk to a Representative: 800-674-3404
Key Facts For Spiralytics Agency
  • Major Clients:
    Full Suite, Ayalaland, Enter PH, Manila Re...
  • Year Founded:
    2013
  • Fulltime Employees:
    50+
  • Active Clients:
    100+
  • Revenue:
    $2 million+
  • Client Retention Rate:
    98%
  • Pricing:
    M
  • Website:
    www.spiralyticsagency.com
Request A Quote
Reviews (23)
Positive Review 23 Reviews
Spiralytics Agency has done an amazing job fo...
Harold Weiner
Positive Review
Working with SpiralyticsAgency has been an am...
Gates Los Angeles
Positive Review
I've worked very closely with Spiralytics Age...
Luke Wale

Needs Analysis

Real-Time Bid Automation

Targeting

Adaptability

Reporting Methods

Strong Performers
4
2009
$2 million - $10 million
40+
300+
98
M
Our Town America, SealMaster, Crunch Fitness, American Prosperity Group, Kitchen Tune-Up
96
97
98
97
99
97.4%
NC
WebMarketingAgency.com
Talk to a Representative: 415-376-5135
Key Facts For WebMarketingAgency.com
  • Major Clients:
    Our Town America, SealMaster, Crunch Fitne...
  • Year Founded:
    2009
  • Fulltime Employees:
    40+
  • Active Clients:
    300+
  • Revenue:
    $2 million - $10 million
  • Client Retention Rate:
    98
  • Pricing:
    M
  • Website:
    www.webmarketingagency.com
Request A Quote
Reviews (10)
Positive Review 10 Reviews
Great team, Amazing marketing solutions
These guys are very creative in the work they...
Evelyn Stevenson
Positive Review
Great Digital Marketing solutions
Fantastic service by the entire WMA team. If...
Joseph_Henry.lucy
Positive Review
All the digital marketing solutions you’ve been looking for in one place.
It was a pleasant experience working with the...
josephgrossow

Needs Analysis

Real-Time Bid Automation

Targeting

Adaptability

Reporting Methods

5
2007
$5 million - $10 million
20+
200+
97
M
Barefoot Books, Basecamp, Dansko, Dutch Bros. Coffee, Essential Ingredients
96
98
97
98
96
97%
NC
marketingagency.io marketingagency.io
Talk to a Representative: 862-229-1681
Key Facts For marketingagency.io
  • Major Clients:
    Barefoot Books, Basecamp, Dansko, Dutch Br...
  • Year Founded:
    2007
  • Fulltime Employees:
    20+
  • Active Clients:
    200+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    97
  • Pricing:
    M
  • Website:
    www.marketingagency.io
Request A Quote
Reviews (21)
Positive Review 21 Reviews
Great Internet Marketing Company
I am very thankful for the great work you hav...
Brandee Addison
Positive Review
LOVED Working With marketingagency.io On Our Site SEO
Working with Mike on our site updates and for...
Desmond Tallon
Positive Review
They are on the cutting-edge of everything SEO!
Marketingagency.io offers intelligent, profes...
Wade Fiona

Needs Analysis

Real-Time Bid Automation

Targeting

Adaptability

Reporting Methods

6
2000
$1 million - $3 million
35
250
95
M
National Prescribing Service, GetPrice, Groupon, iSelect, Flight Centre
98
97
95
96
95
96.2%
NC
Dejan SEO Dejan SEO
Talk to a Representative: 1300-123-736
Key Facts For Dejan SEO
  • Major Clients:
    National Prescribing Service, GetPrice, Gr...
  • Year Founded:
    2000
  • Fulltime Employees:
    35
  • Active Clients:
    250
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    95
  • Pricing:
    M
  • Website:
    dejanseo.com.au
Request A Quote
Positive 85.7% 6 Reviews
True experts in their field
I've been truly impressed with the expert kno...
Richard Greenwood
Positive
Amazing service with fast results
Dejan SEO have over the course of the last co...
Simon Foster
Negative 14.3% 1 Reviews
Poor service SEO, lack of communication
We contracted DejanSEO in January 2010 and qu...
Julian

Needs Analysis

Real-Time Bid Automation

Targeting

Adaptability

Reporting Methods

ExaWeb Solutions ExaWeb Solutions
Talk to a Representative: +632-788-1686
Key Facts For ExaWeb Solutions
  • Major Clients:
    Raphael's Gifts, Night & Day Window Decor,...
  • Year Founded:
    2016
  • Fulltime Employees:
    45
  • Active Clients:
    107
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    90
  • Pricing:
    L
  • Website:
    exaweb.com.ph
Request A Quote
Positive Review 6 Reviews
Patrick of ExaWeb has helped our website get...
Leah Miranda
Positive Review
ExaWeb's digital marketing service is highly...
Megaworld Fort
Positive Review
Friendly neighborhood
Melchor dela cruz Kabalentribe

Needs Analysis

Real-Time Bid Automation

Targeting

Adaptability

Reporting Methods

8
2005
$250,000 - $1 million
26
87
98
L
JTECH Communications, Inc, Universal Hotel Liquidators, FloorMall.com, Eagle Rivet Roof Services Corporation, Coyle Hospitality Group
95
96
96
94
94
95%
NC
3Prime LLC 3Prime LLC
Talk to a Representative: 203-789-8229
Key Facts For 3Prime LLC
  • Major Clients:
    JTECH Communications, Inc, Universal Hotel...
  • Year Founded:
    2005
  • Fulltime Employees:
    26
  • Active Clients:
    87
  • Revenue:
    $250,000 - $1 million
  • Client Retention Rate:
    98
  • Pricing:
    L
  • Website:
    www.3-prime.com
Request A Quote
Positive Review 6 Reviews
“It was a pleasure doing business with 3-Prim...
William Van Pelt
Positive Review
I first found 3 Prime a couple of years ago w...
Scott Katz
Positive Review
Before working with 3Prime, I already had a w...
Kurt Olson

Needs Analysis

Real-Time Bid Automation

Targeting

Adaptability

Reporting Methods

Innovative Hub Pty. Ltd Innovative Hub Pty. Ltd
Talk to a Representative: (02)-9635-8482
Key Facts For Innovative Hub Pty. Ltd
  • Major Clients:
    Confidential
  • Year Founded:
    2009
  • Fulltime Employees:
    65
  • Active Clients:
    93
  • Revenue:
    $250,000 - $1 million
  • Client Retention Rate:
    95
  • Pricing:
    L
  • Website:
    www.myseohub.com.au
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Needs Analysis

Real-Time Bid Automation

Targeting

Adaptability

Reporting Methods

10
2002
$250,000 - $1 million
45
243
89
L
Great Circle Design, Weststone WA, Caravan Curtains, Skyhigh Training, Total Tint Solutions
94
92
93
94
95
93.6%
NC
CKY Media CKY Media
Talk to a Representative: 0466-263-293
Service Offerings:
Key Facts For CKY Media
  • Major Clients:
    Great Circle Design, Weststone WA, Caravan...
  • Year Founded:
    2002
  • Fulltime Employees:
    45
  • Active Clients:
    243
  • Revenue:
    $250,000 - $1 million
  • Client Retention Rate:
    89
  • Pricing:
    L
  • Website:
    www.ckymedia.com.au
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Needs Analysis

Real-Time Bid Automation

Targeting

Adaptability

Reporting Methods

Evaluation Criteria: Programmatic Marketing Companies
Needs Analysis
Needs Analysis
During our analysis of programmatic marketing companies our research team delves into the processes used by the vendor to identify the needs and objectives of their clients. It is important to establish what the client is looking to achieve from their advertising and marketing initiatives from the very start to know how to programmatically structure their campaign.
Real-Time Bid Automation
Real-Time Bid Automation
Bid automation is the most critical aspect of the programmatic marketing process. Our research team delves into how the vendor achieves real-time bid automation in terms of the proprietary tools and strategies being used, the professionals involved in the decision making, and which channels they are able to target with their automation.
Targeting
Targeting
Targeting is another critical part of our evaluation process. Our research team delves into how accurately the vendor can assess a visitor in real-time when compared to the audience their client is looking to reach. It's important for bidding to be automatically adjusted based on the relevance of the audience based on a number of crucial factors.
Adaptability
Adaptability
Often times the requirements of a client change from time to time either as their industry changes or as the interests of their audience change. Our research team examines the adaptability of various programmatic marketing companies to understand the efforts that must be invested in order to make both simple and complex changes.
Reporting Methods
Reporting Methods
How the programmatic marketing company defines success and the metrics presented to the client are critical for the client to understand and see the value from their marketing and advertising. Our research team examines the reporting process and the variables used in the reports to present a comprehensive view of their marketing initiatives.
 
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