Published Jan 17th, 2019 by

How Inbound Marketing Can Increase Your Revenues in 2019

Inbound marketing is a true long-term lead-generation strategy that companies use in order to build a more passive flow of qualified leads. While you will have to continue working on inbound marketing strategies, the results don’t go away when you stop paying for them. Inbound marketing uses high-quality content that your target audience can use. The more helpful your content is, the better results you’ll get out of your strategy. You want to position yourself as an authority in your industry. There is a four-part process to inbound marketing: attract, […]

Published Jan 07th, 2019 by

Five Facts About Email Validation

Whether you’ve been an email marketer for several years or you’re new to the scene, chances are you’ve heard the terms email validation or email verification. Email validation is frequently touted as one of the most powerful approaches to improve email deliverability. If email is a part of your marketing strategy, you have to pay attention to the quality of your list. However, there are a few things you want to learn about email validation before you put money into a service. Namely, just what is email validation? Why should […]

Published Dec 21st, 2018 by

Use Local SEO to Attract Local Leads

Getting positioned at the top of the “map pack” in Google will not only get you noticed easier, but it will give your website more influence. The first search result tends to be clicked more than the rest of the results. If you have a business location, you want to optimize for your local results. You could get a spot in the “map pack” and the normal organic search too. 1. Focus on Mobile Google announced their “mobile first” update that rewards sites with mobile-optimized sites with the highest spots […]

Published Dec 17th, 2018 by

Marketing Automation Trends To Grow Faster In 2019

Knowing what will take place in 2019 isn’t as difficult as you might think. Pay attention to the trends, and you will see what is hot and what’s getting hotter in martech. In this article, we are going to go through trends you must pay attention to in 2019 if you want your business to go to the next level. The marketing world makes big changes throughout the year so ensuring you know what you have to look forward to is important. You don’t have to master all of the […]

Published Nov 20th, 2018 by

9 Best Practices for Building an Effective Online Brand Presence

What do you think of when you think of athletic shoes? Cozy jackets? The best Thai food? Those names popping into your head: brands! If you aren’t working on building your company’s online brand presence, your business is missing out on serious cash. People trust brands more than they trust random vendors. Taking the time to build consumer trust by building your brand is essential. Building a Strong Reputation Online It’s easy to slack off on our online branding when business is going well. What happens as consumers continue to […]

Published Nov 08th, 2018 by

Lead Generation: Why Quality Trumps Quantity

Lead generation is becoming more competitive in every industry. If you are a B2B professional, you have been feeling the pain of bringing more prospective business into the fold. Not just more in terms of the amount, but quality leads that can make decisions. Many leads won’t convert because the lead you’ve generated is a person who isn’t qualified to decide on behalf of the company. When choosing between quality and quantity, quality wins every time. The main reasons? Time savings and increase in ROI. When talking to leads that […]

Published Oct 30th, 2018 by

Switching from Keywords to Pillar Pages and Topic Clusters

Getting to the first page of Google for as many high-value terms as possible is one of the dreams of any SEO. The way search engines are ranking websites have changed, and keywords aren’t as important as they used to be when you want to gather those much-desired rankings. In this article, we are going to talk more about switching from keywords to pillar pages and topic clusters. Why Have Search Engines Changed How They Rank Websites? If you are a search engine optimization expert that was winning before the […]

Published Oct 17th, 2018 by

2019 Playbook for Conversion Rate Optimization

While top of funnel activities are important, they don’t mean much if conversion rates are low. Even if you have one million visitors per month, you aren’t going to have much success with a low conversion rate. 2018 brought a lot of changes and insight, and with 2019 coming very soon, it is time to look at what is going to work for conversion in 2019. Getting a head start on what works in 2019 can help you start the first quarter off strong. Flat sales charts don’t do anyone […]

Published Oct 01st, 2018 by

Local SEO Strategy for Small Business

SEO is never created with a one-size-fits-all approach. A small business that needs local customers must tackle SEO in a far different way than a business that is using a global SEO strategy to bring in traffic from all over the world. To attract local business, local SEO requires its own set of keywords as well as participation in the search engines’ own way of creating local listings. Create Your Local Pages One important factor in creating a local presence is to ensure that your business has local business pages listed on […]

Published Sep 22nd, 2018 by

How to Begin Your Social Media Outreach Today

It can be overwhelming. Starting your social media reach and engagement for your small business can seem like a Herculean task. The amount of platforms available and the attention to individualized requirements can make it a time-consuming venture just to get started. Let’s lay out a few key tips on how to make the most of your initial efforts. 1. Ensure that you have a responsively designed website. How does your website look and perform across devices? A minority of small business have fully optimized their website. It has been […]

Published Sep 14th, 2018 by

Using LinkedIn to Generate Clickthroughs

Using LinkedIn is a great way for your small business to network with other local businesses. It allows you to lay down a framework for meeting other people in your industry and spreading the word about your business. However, this social media site allows for far more than just making connections. You can also use it to publish your own content and to build a reputation. Create a Company Page The first step for building a small business presence on LinkedIn is to create a company page. This is where potential […]

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