etisbew, Author at topseos

Published Dec 10th, 2018 by Jennifer Thorp

5 Top Reasons Your Marketing Agency’s Retainers Aren’t Bigger

Whether you’re a new marketing agency or you’ve been around for a while, you may be confused about why you don’t have more clients paying large retainers. Many agencies deal with feast-and-famine months, which can be frustrating and less than productive. You may consider boosting your retainer fee but are afraid that you won’t find clients who are willing to pay. The truth is that clients are willing to pay exactly what you’re worth and not a penny more. Continue reading this article to find out why you aren’t getting […]

Published Dec 03rd, 2018 by Jennifer Thorp

5 Ways Email Marketing Can Improve Your SEO Rankings

Combining SEO and email marketing isn’t the most obvious choice for marketers when considering how to integrate their digital marketing strategies. Since search engines don’t rank marketing emails, improving ranking through email isn’t the first thing on the minds of marketers. Emails cannot make you rank higher on search engines. This is because emails aren’t indexed by search engines. However, you can still use your email marketing strategies to maximize your SEO efforts. While emails don’t directly improve your SEO efforts, they can influence the factors that have a positive […]

Published Nov 20th, 2018 by topseos

9 Best Practices for Building an Effective Online Brand Presence

What do you think of when you think of athletic shoes? Cozy jackets? The best Thai food? Those names popping into your head: brands! If you aren’t working on building your company’s online brand presence, your business is missing out on serious cash. People trust brands more than they trust random vendors. Taking the time to build consumer trust by building your brand is essential. Building a Strong Reputation Online It’s easy to slack off on our online branding when business is going well. What happens as consumers continue to […]

Published Nov 08th, 2018 by topseos

Lead Generation: Why Quality Trumps Quantity

Lead generation is becoming more competitive in every industry. If you are a B2B professional, you have been feeling the pain of bringing more prospective business into the fold. Not just more in terms of the amount, but quality leads that can make decisions. Many leads won’t convert because the lead you’ve generated is a person who isn’t qualified to decide on behalf of the company. When choosing between quality and quantity, quality wins every time. The main reasons? Time savings and increase in ROI. When talking to leads that […]

Published Oct 30th, 2018 by topseos

Switching from Keywords to Pillar Pages and Topic Clusters

Getting to the first page of Google for as many high-value terms as possible is one of the dreams of any SEO. The way search engines are ranking websites have changed, and keywords aren’t as important as they used to be when you want to gather those much-desired rankings. In this article, we are going to talk more about switching from keywords to pillar pages and topic clusters. Why Have Search Engines Changed How They Rank Websites? If you are a search engine optimization expert that was winning before the […]

Published Oct 17th, 2018 by topseos

2019 Playbook for Conversion Rate Optimization

While top of funnel activities are important, they don’t mean much if conversion rates are low. Even if you have one million visitors per month, you aren’t going to have much success with a low conversion rate. 2018 brought a lot of changes and insight, and with 2019 coming very soon, it is time to look at what is going to work for conversion in 2019. Getting a head start on what works in 2019 can help you start the first quarter off strong. Flat sales charts don’t do anyone […]

Published Oct 01st, 2018 by topseos

Local SEO Strategy for Small Business

SEO is never created with a one-size-fits-all approach. A small business that needs local customers must tackle SEO in a far different way than a business that is using a global SEO strategy to bring in traffic from all over the world. To attract local business, local SEO requires its own set of keywords as well as participation in the search engines’ own way of creating local listings. Create Your Local Pages One important factor in creating a local presence is to ensure that your business has local business pages listed on […]

Published Sep 22nd, 2018 by topseos

How to Begin Your Social Media Outreach Today

It can be overwhelming. Starting your social media reach and engagement for your small business can seem like a Herculean task. The amount of platforms available and the attention to individualized requirements can make it a time-consuming venture just to get started. Let’s lay out a few key tips on how to make the most of your initial efforts. 1. Ensure that you have a responsively designed website. How does your website look and perform across devices? A minority of small business have fully optimized their website. It has been […]

Published Sep 14th, 2018 by topseos

Using LinkedIn to Generate Clickthroughs

Using LinkedIn is a great way for your small business to network with other local businesses. It allows you to lay down a framework for meeting other people in your industry and spreading the word about your business. However, this social media site allows for far more than just making connections. You can also use it to publish your own content and to build a reputation. Create a Company Page The first step for building a small business presence on LinkedIn is to create a company page. This is where potential […]