Published Nov 8th, 2018 by

Lead Generation: Why Quality Trumps Quanti..

Lead generation is becoming more competitive in every industry. If you are a B2B professional, you have been feeling the pain of bringing more prospective business into the fold. Not just more in terms of the amount, but quality leads that can make decisions. Many leads won’t convert because the lead you’ve generated is a person who isn’t qualified to decide on behalf of the company. When choosing between quality and quantity, quality wins every time. The main reasons? Time savings and increase in ROI. When talking to leads that […]

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