Last updated: November 1, 2017

Apply For Rankings | Improve Your Rankings | Evaluation Criteria

 
Best

Top 10 Content Marketing Companies

Best Content Marketing Companies - November 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Needs Analysis

Specialization

Keyword Analysis

Reporting

Targeting

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Boostability

United Kingdom Division

Kelly Shelton
800-261-1537
More info

Visit Website

2009

Above $10 million

465

7500+

92%

L

J.D. Power, Fieldstone Homes, Dexter Law, Alegria Shoes, Artbeats

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

Bulldog Digital Media

London, United Kingdom

Lee Dobson
020 3151 9390
More info

Visit Website

2013

$250,000 - $1 million

16

48

99%

M

FastKeys, Berganza, Hi-Tec, Cezanne HR, Water Logic

 

100

 

98

 

100

 

99

 

100

99.4%

NC

 

3

Bruce Clay

United Kingdom Division

Bruce Clay
866-517-1900
More info

Visit Website

1996

$3 million - $5 million

36

60

90%

M

FaceBook, Sportsmans Guide, LL Bean, Century21,

 

96

 

99

 

100

 

97

 

100

98.4%

NC

 
Strong Performers

4

VJG Interactive

United Kingdom Division

Rachel Gray
844-318-9153
More info

Visit Website

2006

Above $10 million

150+

600+

98%

L

Subway, ACE Hardware, Werth Reality, Studio 8, Circuit City

 

96

 

100

 

98

 

100

 

98

98.4%

NC

 

5

Assertive Media UK

Holborn, United Kingdom

Daniel Foley
0845-299-7642
More info

Visit Website

2007

$1 million - $3 million

29

119

95%

M

SCI MX, OXFORD CITY COUNCIL, ELAND CABLES, QUICK MOVE NOW, UAE BANK

 

97

 

98

 

97

 

99

 

95

97.2%
Increased +2

+2

 

6

iCrossing

United Kingdom Division

Nick Brien
214-210-6800
More info

Visit Website

1998

Above $10 million

55

100+

90%

H

Toyota, The Coca-Cola Company, The LEGO Group, Bank of America, Mastercard

 

97

 

98

 

96

 

95

 

98

96.8%
Increased +4

+4

 
Contenders

7

Web Talent Marketing

United Kingdom Division

Mike Canarelli
800-405-2947
More info

Visit Website

2009

$3 million - $5 million

24

80+

94%

M

Albright College, National Notary Association, DGI - 4colorprint.com, Armstrong World Industries, Pyramid Healthcare

 

94

 

95

 

97

 

96

 

97

95.8%
Increased +2

+2

 

8

Axonn Media

Wapping, United Kingdom

Fergus Parker
44-02075172200
More info

Visit Website

1999

Above $10 million

150

1000+

95%

H

Liverpool Victoria, Avon Line

 

95

 

91

 

96

 

97

 

97

95.2%
Decreased -2

-2

 

9

iProspect

United Kingdom Division

Jeremy Cornfeldt
617-449-4300
More info

Visit Website

1996

Above $10 million

50+

150+

92%

H

Yellow Book, Allegis Group, Circuit City, Delta, Avis

 

96

 

95

 

96

 

96

 

89

94.4%
Decreased -4

-4

 

10

Intergage Ltd.

West Poole, United Kingdom

Paul Tansey
0845-456-1022
More info

Visit Website

2000

$3 million - $5 million

62

300

99%

M

Treehouse Life, Eurac Group, Dorset Wildlife Trust, Wizard

 

94

 

92

 

93

 

93

 

95

93.4%
Decreased -2

-2

 
Evaluation Criteria: Content Marketing Companies
Needs Analysis Identifying Your Needs

The process we use to evaluate and rank content marketing companies involves performing an in-depth analysis of how well each vendor learns about the requirements and expectations of their clients. The vendors which we recommend to buyers of online marketing services create realistic expectations to reach the goals they have set with their customer. They also consistently meet their deadlines and expectations with ongoing projects.

Specialization Topic-Specific Content

When we approach the topic of specialization, our research team investigates how specialized each writer is to a particular topic or a subset of topics. The analysis covers whether or not the content marketing company prefers to employ writers which specialize on particular topics rather than having a pool of writers which will writer about a large number of topics. This ensures the content is highly specialized to a particular topic.

Keyword Analysis Select Effective Keywords

It is important for content marketing companies to understand what keywords will be particularly effective for each of their customers. Our analysis delves into each vendor’s approach to identifying the most effective keywords to target in the content, how often to utilize the keywords in the content, and any linking strategies which may be relevant to the campaign. We also look into how vendors utilize the keywords of other online marketing strategies.

Reporting In-Depth Reports & Metrics

The reporting component of the evaluation process is an investigation into how the vendors report to their clients on different levels. We look into how the vendors report the progress of content being written and distributed on behalf of the client and how much creative influence the client has on the content being produced. The vendors we recommend produce comprehensive reports which detail the progress and the results achieved over time as well as future forecasts.

Targeting Reach Your Target Audience

Targeting is an important concept in content marketing. Time is spent analyzing a content marketing company’s strategy for targeting specific channels or publications with customized content to meet their publishing guidelines while providing their client with valuable exposure. We analyze the different trends and strategies apparent amongst the top competing content marketing agencies in terms of how they target different channels.

 
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