How to Begin Your Social Media Outreach Today

It can be overwhelming. Starting your social media reach and engagement for your small business can seem like a Herculean task. The amount of platforms available and the attention to individualized requirements can make it a time-consuming venture just to get started. Let’s lay out a few key tips on how to make the most of your initial efforts.

1. Ensure that you have a responsively designed website.

How does your website look and perform across devices? A minority of small business have fully optimized their website. It has been reported that only 25% of small businesses have the know-how to create a mobile optimized website. Millennials do most of their shopping online and use smartphones to search reviews, investigate websites and make a purchase. Review the layout and performance of your site online as all of your social media efforts are done to lead visitors down that yellow brick road to your website. Your text and images need to be easily viewed on the window of their choice. If they cannot read it, they will not buy.

2. Set up your local listings.

As a small business, your visitors to your brick and mortar business will most likely draw from the surrounding communities. Use online local listings to raise your profile in organic searches. Consider having your business verified on Yahoo Local, Google + Local, Yelp, and Bing Local. This link will help you get started on your Yahoo listing and increase your visibility. Potential prospects should be able to search your area and your offering, such as San Bernardino and Lawyer, and come across your listings and any related reviews.

3. Do some basic keyword research.

Keyword research allows your small business to brainstorm content for your social media marketing strategy, find trending content, and take advantage of search and social media as sources for your traffic. These 6 free tools can help you brainstorm topics, get more information on hashtags, and filter actual questions people type into search boxes. Keywords can be used throughout all of your content and your ad campaigns to maximize your efforts.

4. Find your audience.

This is usually easier said and done and comes back to your unique selling proposition and your target audience. The more that you get specific on your audience and your differentiating factor (what do you offer that your competitors do not), the easier it will be to find the right communities online. Select a maximum of 3 social media platform to start with. If you are product oriented, Instagram, Pinterest and YouTube should be of value to your business. If you are a B2B organization, LinkedIn is a must. Set up your basic profile, ensure that all links within and to your website work, optimize your images for each platform to be viewed properly and connect to communities that will be of interest. Seed your platform with some interesting and education content and regularly create, curate and share posts. Post and manage your engagement and any comments from visitors. People expect to connect and engage with your brand on your social media platform. It is better to master a few platforms and manage them properly than to leave your online presence spread out but unattended. Check out this plan for social media management that takes only 18 minutes.

Social media is a necessary part of maintaining an active online presence and driving new traffic. Plan out a basic social media strategy and review and reflect on the response from each of your initiatives. Eventually, you will understand what approach and offers are best suited for your audience. You can do this.

Using LinkedIn to Generate Clickthroughs

Using LinkedIn is a great way for your small business to network with other local businesses. It allows you to lay down a framework for meeting other people in your industry and spreading the word about your business. However, this social media site allows for far more than just making connections. You can also use it to publish your own content and to build a reputation.

Create a Company Page

The first step for building a small business presence on LinkedIn is to create a company page. This is where potential customers and other people in the industry will find out what you do and why you’re great at it. This will help distributors to find you, allows people to seek out what you sell and helps you to build more connections through the site. Having your company’s website prominently featured will help to build click throughs and bring people from this social media site to your site itself.

Posting Articles in LinkedIn

Many people who used LinkedIn think about it only in terms of its networking capabilities. However, you can also publish content through the site. Posting full articles and blog posts to your LinkedIn account allows a vast audience to see what you wrote and to then connect to your business. By posting content on the site, you show off your expertise in your industry. You also take advantage of the large audience that LinkedIn already has. A link to your business at the end of the content will draw people in to find out more about your business and build the audience of your own site.

Many businesses blog both on their own sites and on LinkedIn to get the most views possible for their content. This strategy can bring in readers who find you through LinkedIn and cause them to start reading your main site. You can post similar content on your blog and your LinkedIn account, or you can reuse exactly the same posts on each to expand the readership you get from each post. Posting on the site can help you build a reputation and make you a credible source of information.

Your posts should use the same important keywords as the pages on your website to draw readers in from search engines. You can blog about what your business does and update customers about your products and services. You can also post about more general, industry-specific topics to create a better sense of your expertise in the industry. Often, generalized articles that bring informational value to your readers do a better job of drawing readers in from search engines and directing them toward your profile and your website. You can also add informational videos to your account to further impart your expertise to readers.

Join Groups

Joining industry groups through LinkedIn can help build your name and bring more people to your company page and your content. Giving advice and assistance through groups can build your name and establish you as the go-to person in your industry. This helps to build your reputation, your readership and your number of connections. Everywhere!

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