Begins:
Oct 22, 2014
End:
Oct 22, 2014
Conference Location:
Content marketing is on the rise, and companies that invest in content creation generate 67% more leads than their competitors. But planning and generating quality content that closes deals is no easy feat- even for the most experienced marketers. Join Linda West and Rachel Rosin of Act-On Software, as they walk through an easy 4-step process that will help you create your own content plan in no time.
Agenda
Developing Buyer Personas
Serving up Content That Attracts Prospective Buyers
Identifying Your Buyers Decision Making Journey
How to Map Your Content to Each Stage of Your Buyer's Journey
http://www.lorman.com/training/395900?affiliate=eventuresworldwide&c=402&p=16348&md=518653:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjE0MDkyOTozOTg5MjIzNTg3&discount_code=#overview
