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Oct 19, 2011 Conversion Conference East United States
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Oct 19, 2011



Oct 20, 2011


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Whether you’re a marketing director trying to get more return from your ad spend, the owner of an online business, or an interactive designer, Conversion Conference will teach you how to make your website and landing pages convert more visitors into leads or buyers.

• In two information-packed days, you'll get a 360-degree view of the conversion optimization discipline through
• Real-world case studies and conversion experiences from over a dozen brand-side marketers
• One-on-one advice from the world's top conversion, usability and testing agencies and consultants during live critique sessions and roundtable discussions
• The latest techniques for optimizing conversions for both B2B and B2C websites, presented over 18 general sessions and 3 amazing keynote presentations

You'll leave Conversion Conference with the know-how to immediately make measurable changes in your online marketing effectiveness.

Conference Details

Event: Conversion Conference Dates: October 19-20, 2011 Location: Hilton New York 1335 Avenue of the Americas New York, NY 10019

Rates: $1,295 through 9/2; $1,795 after Website:

Keynote Speakers

• Steve Krug – Web usability expert and author of “Don’t Make Me Think” & “Rocket Surgery Made Easy”
• Tim Ash – CEO of leading conversion optimization firm SiteTuners and author of “Landing Page Optimization”
• Amy Africa – Internet marketing & web usability expert, popular speaker and CEO of Eight by Eight

Program Topics (view full agenda)

• Website abandonment – why do visitors leave and how to recover a visitor who has left your site
• Optimizing the online purchase process – emails, landing pages, product & category pages, and order paths
• Testing techniques – A/B testing & multivariate testing
• Developing & using personas to lift conversions
• Using triggers and targeting to create personalized messages
• Conversion rate optimization tactics in social media
• Usability best practices
• Using website analytics
• Case studies, live landing page critiques, ask-the-expert sessions and more

Website Conversion Optimization, Page 2


Conversion Conference was founded in 2010 by author Tim Ash, who wrote the bestseller “Landing Page Optimization: The Definitive Guide to Testing & Tuning for Conversions”. It is the only worldwide event series focused exclusively on website conversion rate optimization. Past Conversion Conferences have been held in San Francisco, London, Hamburg, San Jose and Washington DC. Attendees include professionals in marketing and advertising, online/internet marketing, e-commerce, web design, web usability, landing page optimization and conversion rate optimization, as well as CEOs of small and medium sized internet-based businesses. Everywhere!

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