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May 20, 2014 Create Killer Marketing Content United States
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May 20, 2014



May 20, 2014


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Blogs, white papers, and social content are now a crucial piece of a modern marketers digital strategy. With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily. So how do you stand apart? How do you develop attention-grabbing content that will generate those allusive lead conversions? Join Linda West, manager of demand gen, and Leo Merle, marketing programs manager, both of Act-On Software, to learn the recipe for creating killer marketing content.

Join us on Twitter® @MarketingJuice and add hashtag #ASMLive to your webinar-related tweets during or after this program.

Identifying the Right Buyer Persona Characteristics to Influence Content Topics

Pinpointing Corporate and Product Values That Need to Be Communicated

Finding the Sweet Spot: Overlap Between Persona Characteristics and Product Values

Developing Tone and Keeping It Consistent. Everywhere!

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