Create Landing Pages to Optimize Your ROIPrint this Page
Oct 07, 2014
Oct 07, 2014
One of the most effective ways to get the most from your advertising dollar is to develop landing pages for your ads and emails. Landing pages are designed to keep the promise made in an ad, and to get visitors to take action. If a landing page does not contain each of five important ingredients, it will not be effective in generating sales, leads or subscribers for your business. Brian Massey will give you a specific recipe for effective landing pages that will increase your conversion rates and lower the acquisition costs of your customers. Attendees will have the opportunity to submit a landing page to the speaker before the program, some of which will be featured during the live event.
Benefits for You
- The five components that must be on every landing page.
- How to write an effective offer for your landing page.
- The primary ways to build trust.
- How to present proof points.
- How to keep visitors from leaving your page
The Only Two Jobs of a Landing Page
Why Landing Pages Should Be Created Backwards
The Two Key Ingredients: Offer and Form
How to Create a Relevant Offer for Your Page
Understanding Page Abandonment
How to Avoid Page Abandonment
Using Images Properly
The Role of the Designer
The Role of the Copywriter
Critiques and Examples