Crisis & Social Media WorkshopPrint this Page
Sep 17, 2012
Sep 21, 2012
17 – 18 September 2012
Regal Hongkong Hotel
20 – 21 September 2012
Holiday Inn Atrium,
Contact: Ms Elicia Foo
Conference Organiser Details:
Organiser: Pacific Conferences Pte Ltd
Corporate Address: 111 North Bridge Road, #15-04 Peninsula Plaza, Singapore 179098
Phone Number: +65 6592 7355
The news comes in. It is pressing. It is threatening. It is disastrous.
Before you can get the facts right,
before you can get the management’s consensus,
before you can get that press statement out,
negative messages have already gone viral on social networks,
harmful publicity has already inflicted reputational damage on your organisation…
Social media has changed the way companies need to deal with crisis situations.
The rules of engagement have changed.
Are you capable of managing risks in a world where every crisis is amplified sooner and across the globe?
In recognising the above challenges, this 2-day workshop aims to equip you with effective skills & tactics to develop a holistic crisis communications strategy that leverages on social media to mitigate risks. Find out how the right media monitoring setup can help you identify issues ahead of time. Learn what should be the first and most important step as a communicator once you are "under attack". Discover how you can activate your support base among stakeholder groups while preparing for potential issues that could arise. Learn how and when to make a public apology in the face of internal conflicts of interest.
For more details, please visit: http://www.conferences.com.sg/s1404-crisis7-12a-a.pdf. For enquiries or registration, please email Ms Elicia Foo at firstname.lastname@example.org or call us at +65 6592 7355.