Google Analytics: Know Which Half of Your Digital Ad Dollar is Wasted

Good data is the raw material of the marketing craft. While Google® Analytics (GA) may be free and easy to use, you still have to know how to use it right and how to set it up to get comprehensive, accurate, and quality data. Attend this live webinar on how you can take advantage of this free tool to drive your marketing performance. We'll discuss what marketing professionals need to know about web analytics to understand the impact from their marketing, as well as strategies on how to communicate the value of data more effectively within the organization. We'll also dive into some of the more advanced GA topics, like custom variables, mobile tracking, and social media tracking.

5 Reasons to Attend
- Uncover customer intent and how to turn this into competitive intelligence
- Discover how to track social media and mobile marketing campaigns
- Understand the impact from your marketing
- Learn how to communicate the value of data more effectively within the organization
- Learn how to use the data and what it means

Agenda
    A Primer on Google® Analytics
    How to Use the Data and What It Means
    Tips From the Pros:

•    Understanding Visitor Flow, Goals and Conversions
•    Segmenting Data to Pinpoint Target Audiences
       
    Understanding Customer Intent and How to Turn This Into Competitive Intelligence
    Tracking Social Media
    Mobile: How Important Is It and What to Do About It
    From Pada Wan to Ninja: A Peek at What GA Can Really Do

http://www.lorman.com/live-webinar/393678?affiliate=eventuresworldwide&c=402&p=16348&md=468246:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjE0MDMxNzozNTYxNzA1Mjky&discount_code=#overview