Begins:
Nov 15, 2013
End:
Nov 15, 2013
Conference Location:
For marketers, search and social media have become inextricably linked. According to the Searchmetrics 2013 SEO Ranking Factors report, social accounts for 42% of ranking factors. Kent Lewis of Anvil Media, Inc. will outline the importance of social signals to search as well as strategies to integrate the two disciplines. Strategies include social profile optimization, content marketing, connecting with influencers, and utilizing social media as a focus group. Not only will you understand the importance of this convergence, but also take away actionable items on how to begin integrating your search and social efforts today.
5 Reasons to Attend
- Understand the impact of creating and optimizing social media profiles
- Gain insight into content marketing strategies that maximize social buzz
- Learn how to identify and connect with industry influencers to enhance credibility and visibility
- Discover new opportunities to evolve your business and products based on customer feedback
- Apply best practices in social media integration to maximize visibility and conversions via search
Agenda
Search Engine Optimization
• The 3 C's of SEO
• Evolving Impact of Social Signals on SEO
• Integrating Social Sharing Into Your Digital Marketing
Content Strategies
• Developing a Strategy Through Social Listening
• Content Repurposing and Development
• Leveraging Website and Blog
Social Media Profiles for SEO
• Claiming and Optimizing
• Integrating and Managing
• Developing and Measuring Benchmarks
•
Marketing Your Content
• Online Influencer Outreach and PR Channels
• Paid Social and Search Strategies
• Integration With Traditional Channels
Measuring Success
• Visibility (Rankings of Social Profiles and SEO Content)
• Engagement (Social Mentions, Shares, Comments, Links, etc.)
• Conversions (Subscribers, Downloads, Trials, Leads, Sales)
http://www.lorman.com/live-webinar/392993?affiliate=eventuresworldwide&c=402&p=16348&md=429041:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjEzMTAwNzozMTE4OTM0MjE3&discount_code=#overview
