Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck

Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This live webinar, will teach you distinct strategies that are most applicable to account types, as well as the details of what bidding options are available. This presentation not only assists in identifying one's best bid strategy, but also demonstrates how to implement them.

Benefits for You

- You will learn how to approach bidding based on your industry
- You will learn what bidding options are currently available
- You will learn how to implement these strategies in Google® and Bing®
- You will learn how to integrate additional metrics into your bid strategy
- You will learn general best practices for bid maintenance

Agenda

What Does "Bidding Strategy" Mean?

    Brief Overview of the Purpose Behind Identifying Your Bidding Strategy, Including Automated Versus Manual Bidding
    The Distinction Between Bidding for Branding Versus Direct Response
    The Factors Affecting Lead Generation Bidding and E-Commerce Bidding

Google®'s Bidding Strategies

    CPA Bidding and Conversion Optimizer
    Flexible Bidding Strategies
    Automated Bid Rules

Bing®'s Bidding Strategies

    Flexible Bidding Tools
    Bidding Landscape Tool

General Tips

    External Conversion Integration (ROAs, Call Tracking, Etc)
    Bid Change Common Practices

http://www.lorman.com/training/394404?affiliate=eventuresworldwide&c=402&p=16348&md=509975:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjE0MDgyNTozOTA0ODMzMjA2&discount_code=#overview