Listen Closely ... Your Data is Trying to Tell You Something

Discovering Actionable Digital Marketing Insights - via Email and its Complementary Channels
This live webinar will take you through the "what", "why" and "how" of measuring email marketing performance. It will help you better understand the big data landscape and show you how to speak to your data and get answers fast. We will show you how marketing data can be tied to overall business performance and ROI.

5 Reasons to Attend
- You will learn how to harness big data and create actionable analytics for email marketing campaigns.
- You will learn how to optimize email marketing performance, eCommerce performance and more through data analytics.
- You will learn how email marketing ties everything together to positively impact your ROI.
- You will learn how leveraging insights and trends with your data will keep you ahead of the competition.
- You will learn the top mistakes marketers make with their data and how to avoid them.

Agenda
    Capture
   
•    Focusing on the Digital Marketing Sources That Affect Your Company's ROI
•    Defining the Tools Needed for Success
     
    Analyze
   
•    Seeing the Overall Picture: Email, Social Media, CRM, Web Analytics, Mobile and More
•    Measuring the Quality of Your Marketing Efforts to Build Relationships and Drive Conversions
•    Asking the Right Questions to Make Informed Decisions
    
    Optimize
   
•    Thinking Fast – How to Beat Your Competition With Actionable Analytics
•    Avoiding the Top Mistakes Marketers Make With Their Data
http://www.lorman.com/live-webinar/392903?affiliate=eventuresworldwide&c=402&p=16348&md=439863:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjEzMTEyNTozMjUwMDk5NjM4&discount_code=#agenda