Search Events:
Mar 21, 2013 Mobile Marketing: The Road Ahead United States
Conference Details

Begins:

Mar 21, 2013

 

End:

Mar 22, 2013

 

Conference Location:

2510 Alpine Road

 
Conference Organizer

Conference Organizer:

 

Contact Person:

Ben Halverson

 

Phone Number:

866.226.0828

 
 
Overview

More and more companies are going mobile - are you meeting your customers' expectations?

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Join your marketing peers for an information-packed seminar on the latest that mobile technology has to offer you and your customers. Attend this seminar to learn how to create brand loyalty and become a relevant part of your customer's mobile experience. Discover opportunities in mobile marketing while learning how to harness the power of engagement.

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ASM has assembled 5 local industry leaders for one event to discuss how mobile technology is changing the industry, and examine mobile's role in the marketing mix. They will share with you practical marketing approaches that will increase your success and strategies that drive value. Register today to reserve your seat at this must-attend seminar!

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Benefits for You

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  • Leave with guidelines for incorporating mobile into your marketing mix
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  • Discover how mobile is driving engagement, loyalty and transactions
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  • Realize the relationship between mobile, social, and your reputation
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  • Manage the opportunities and pitfalls that surround mobile website management
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Faculty

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Moderator: Darrell Evans, Yokel Local Internet Marketing
Adam Dukes, Social Sinergy
Steven Kim, Skyfire
Thomas Metscher, Local Scope Marketing
Joe Walczak, Skywire Media

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Hotel Information

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Hilton Garden Inn Las Vegas/Henderson
1340 West Warm Springs Road
Henderson, NV 89014
(702) 322-9000

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 Thursday, March 21, 2013
  
8:30 am – 9:00 amRegistration
  
9:00 am – 11:00 amMobile Apps
 — Thomas Metscher
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  • When to Develop a Mobile App
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11:00 am – 11:15 amBreak
  
11:15 am – 12:15 pmState of the Industry
 — Joe Walczak
  
12:15 pm – 1:15 pmLunch (On Your Own)
  
1:15 pm – 3:00 pmWebsite Development
 — Steven Kim
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  • Mobile Design vs. Responsive Design
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  • Popularity of WordPress as a Content Management System
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  • Mobile Design – Layout and Navigation
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3:00 pm – 3:15 pmBreak
  
3:15 pm – 4:30 pmThe Interplay of Mobile and Social Media
 — Darrell Evans
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  • Trends and Statistics
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  • Lead Gen Best Practices
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  • Branding and Community
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  • Effective Content Marketing
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  • Mobile Advertising
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  • What Metrics to Measure
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  • Case Studies/Examples
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 Friday, March 22, 2013
  
8:30 am – 9:00 amRegistration
  
9:00 am – 10:15 amThe Interplay of Mobile and Video
 — Darrell Evans
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  • Trends and Statistics
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  • Lead Gen Best Practices
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  • Branding and Community
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  • Effective Content Marketing
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  • Mobile Advertising
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  • Video Creation Best Practices
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  • What Metrics to Measure
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  • Case Studies/Examples
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10:15 am – 10:30 amBreak
  
10:30 am – 12:00 pmSMS Messaging
 — Joe Walczak
  
12:00 pm – 1:00 pmLunch (On Your Own)
  
1:00 pm – 2:15 pmBusiness Branding on the Mobile Web
 — Thomas Metscher
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  • Information Overload: Keeping It all Together
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  • Is Mobile Reducing/Maximizing Your Ad Budget Mobile vs. Traditional Advertising
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2:15 pm – 2:30 pmBreak
  
2:30 pm – 3:30 pmMobile/Social/Reputation
 — Adam Dukes
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  • Mobile – Importance of Reputation Marketing
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    • Everyone Has a Voice
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    • Customer Can Leave Feedback Before Leaving Establishment
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    • People Are Aggressive Online and Passive in Person
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  • Mobile – Local
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    • 50% of All Local Searches Have Local Intent (Microsoft® Tag)
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    • 7.96% of All U.S. Internet Traffic Is Mobile Traffic (HubSpot®)
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  • Mobile – Social
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    • 91% of Mobile Internet Access Is for Social Activities (Face th
      e Buzz)
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    • 86% of Mobile Internet Users, Use Their Devices While Watching TV (Face the Buzz)
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    • Facebook®
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    • Twitter®
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    • YouTube®
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3:30 pm – 4:30 pmSearch Engine Optimization
 — Steven Kim
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  • What Is It and Why It Is Important
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  • What You Need to Do
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    • On-Page vs. Off-Page Optimization
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    • Black Hat vs. White Hat SEO
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    • Content Development
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    • Link Building
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    • Local SEO
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    • Social Media - Its Effects on the Future of SEO
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