Mobile Marketing: The Road Ahead

Overview

More and more companies are going mobile - are you meeting your customers' expectations?

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Join your marketing peers for an information-packed seminar on the latest that mobile technology has to offer you and your customers. Attend this seminar to learn how to create brand loyalty and become a relevant part of your customer's mobile experience. Discover opportunities in mobile marketing while learning how to harness the power of engagement.

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ASM has assembled 5 local industry leaders for one event to discuss how mobile technology is changing the industry, and examine mobile's role in the marketing mix. They will share with you practical marketing approaches that will increase your success and strategies that drive value. Register today to reserve your seat at this must-attend seminar!

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Benefits for You

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• Leave with guidelines for incorporating mobile into your marketing mix
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• Discover how mobile is driving engagement, loyalty and transactions
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• Realize the relationship between mobile, social, and your reputation
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• Manage the opportunities and pitfalls that surround mobile website management
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Faculty

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Moderator: Darrell Evans, Yokel Local Internet Marketing
Adam Dukes, Social Sinergy
Steven Kim, Skyfire
Thomas Metscher, Local Scope Marketing
Joe Walczak, Skywire Media

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Hotel Information

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Hilton Garden Inn Las Vegas/Henderson
1340 West Warm Springs Road
Henderson, NV 89014
(702) 322-9000

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	Thursday, March 21, 2013
8:30 am – 9:00 am	Registration
9:00 am – 11:00 am	Mobile Apps
	— Thomas Metscher
	rn rn When to Develop a Mobile App rn rn
11:00 am – 11:15 am	Break
11:15 am – 12:15 pm	State of the Industry
	— Joe Walczak
12:15 pm – 1:15 pm	Lunch (On Your Own)
1:15 pm – 3:00 pm	Website Development
	— Steven Kim
	rn rn Mobile Design vs. Responsive Design rn Popularity of WordPress as a Content Management System rn Mobile Design – Layout and Navigation rn rn
3:00 pm – 3:15 pm	Break
3:15 pm – 4:30 pm	The Interplay of Mobile and Social Media
	— Darrell Evans
	rn rn Trends and Statistics rn Lead Gen Best Practices rn Branding and Community rn Effective Content Marketing rn Mobile Advertising rn What Metrics to Measure rn Case Studies/Examples rn rn
	Friday, March 22, 2013
8:30 am – 9:00 am	Registration
9:00 am – 10:15 am	The Interplay of Mobile and Video
	— Darrell Evans
	rn rn Trends and Statistics rn Lead Gen Best Practices rn Branding and Community rn Effective Content Marketing rn Mobile Advertising rn Video Creation Best Practices rn What Metrics to Measure rn Case Studies/Examples rn rn
10:15 am – 10:30 am	Break
10:30 am – 12:00 pm	SMS Messaging
	— Joe Walczak
12:00 pm – 1:00 pm	Lunch (On Your Own)
1:00 pm – 2:15 pm	Business Branding on the Mobile Web
	— Thomas Metscher
	rn rn Information Overload: Keeping It all Together rn Is Mobile Reducing/Maximizing Your Ad Budget Mobile vs. Traditional Advertising rn rn
2:15 pm – 2:30 pm	Break
2:30 pm – 3:30 pm	Mobile/Social/Reputation
	— Adam Dukes
	rn rn Mobile – Importance of Reputation Marketing rn rn Everyone Has a Voice rn Customer Can Leave Feedback Before Leaving Establishment rn People Are Aggressive Online and Passive in Person rn rn Mobile – Local rn rn 50% of All Local Searches Have Local Intent (Microsoft® Tag) rn 7.96% of All U.S. Internet Traffic Is Mobile Traffic (HubSpot®) rn rn Mobile – Social rn rn 91% of Mobile Internet Access Is for Social Activities (Face th e Buzz) rn 86% of Mobile Internet Users, Use Their Devices While Watching TV (Face the Buzz) rn Facebook® rn Twitter® rn YouTube® rn rn rn
3:30 pm – 4:30 pm	Search Engine Optimization
	— Steven Kim
	rn rn What Is It and Why It Is Important rn What You Need to Do rn rn On-Page vs. Off-Page Optimization rn Black Hat vs. White Hat SEO rn Content Development rn Link Building rn Local SEO rn Social Media - Its Effects on the Future of SEO rn rn rn