Mobile National Day ZurichPrint this Page
Apr 26, 2012
Apr 26, 2012
Mobile Payment, Finance & Couponing
In Zurich on 26 April 2012 around the theme of "mobile payment, couponing & Finance" position. Decision makers from the trade and the financial industry exchange ideas and learn about current innovations and developments in the market. Be there and log in!
Whether digital coupons, paying detailed product information, or mobile virtual loyalty points: The mobile phone is ubiquitous and affects the buying behavior - before, during and after the purchase. The contactless exchange of data at the point of sale via smartphone is already possible (NFC Near Field Communication). Does that make mobile wallet so soon obsolete? A prerequisite for this would be adjustments to the hardware at the point of sale. But the challenges facing consumers, retailers and suppliers are more of mobile payment solutions? For the trade offer technical developments large sales potential. What is the role of provider of ancillary services such as couponing or loyalty at this point?
• Transition Technologies / QR codes and Co.
• Activities of payment service providers and banks
• Plans of the mobile network operators and retail companies
• Technical Infrastructure
• Availability of the offers / ranges
• Akzeptanz of Mobile Payments
• Safety of the new payment systems
• Mobile Couponing Aspekte