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November 30, 2011 eMetrics Marketing Optimization Summit London � Part of Data Driven Business Week London ,
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November 30, 2011



December 1, 2011


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, , N1 0QH

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eMetrics Marketing Optimization Summit
eMetrics Marketing Optimization Summit is the world’s leading event on online marketing optimisation and web analytics. The conference continues to grow not only in attendee count, but also in the number of shows per year and in international scope launching in France and Australia in 2010. eMetrics Marketing Optimization Summit covers the complete online marketing optimisation value proposition, attracting decision makers keen to take their organisations’ marketing to the next level. Speakers already confirmed include:
Bryan Eisenberg, best-selling author & consultant
Marcus Missen, Head of Fundraising Strategy, NSPCC
Tom Betts, Head of Web Analytics, Financial Times
Dr. Simon Miller, Head of Telecoms Regulation and E-Privacy, Department for Culture, Media and Sport
Ross Jenkins, Vice President of Analytics, RAPP New York
Craig Sullivan, Group eBusiness Customer Experience Manager, Belron
James Perkins, New Data & Technology Project Manager, Shop Direct Group
Jim Sterne, Founder, eMetrics Marketing Optimization Summit

Data Driven Business Week
eMetrics London is par t of Data Driven Business Week, an event already established in San Francisco and New York that brings together three conferences, all designed to empower business to strategise and optimise using data analytics. With one shared expo hall for all three conferences, the event will not just include eMetrics attendees but also to attendees of Predictive Analytics World, the business-focussed event for predictive analytics professionals, managers and commercial practitioners and Conversion Conference, a worldwide conference series dedicated to issues related to optimising the conversion rates of online campaigns. In its inaugural year in London, Data Driven Business Week is being co-located with ECMOD, Europe’s largest and most influential forum for catalogue, home shopping and multi-channel businesses, now running in its 21st year. Visitors to the expo hall will therefore not only include conference attendees from eMetrics, Predictive Analytics World and Conversion Conference but also key decision makers from the multi-channel sector.

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