PR News Social Media Measurement Conference

Overview
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In one day you'll become an expert in:

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• Aligning social media activity with your organization's business objectives
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• Boosting Your Facebook Engagement With Meaningful Metrics
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• The Nuts & Bolts of Social Media Measurement
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• Proving PR's Value With Metrics That Matter to Your Organization
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• Measuring Your Success on Twitter and Tie It to Organizational Goals
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• Mastering Google Analytics
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• Picture Perfect: Measuring the Power and Influence of Your Video Content
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• How to Measure Your Brand Reputation During and After a Crisis
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• Measuring Your Media Relations Efforts on Social Networks
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• Tying Social Media to Sales and Business Outcomes
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• Measuring the impact of your social media initiatives
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• Integrating social media into your measurement program
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• Defining and analyzing key performance indicators
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• Tying social media to sales and business outcomes
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• Determining which metrics and measurement terms will resonate best within your organization
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• Creating a measurement dashboard that successfully integrates traditional with social media metrics
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• Measuring and tracking the influence of blogs, Twitter, Facebook and LinkedIn on buying decisions
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• Measuring your brand reputation during and after a crisis
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Speakers:

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Don Bartholomew, Senior Vice President, Digital and Social Media Research, Ketchum
Danielle Brigida, Manager, Social Media, National Wildlife Federation
Tim Haran, Manager of Social Media Content, USANA Health Sciences, Inc.
Brad McCormick, Principal, 10 Louder Strategies
Katie Paine, CEO and Founder, KDPaine & Partners
Priya Ramesh, Director, Social Media, CRT/tanaka
Mark Shaefer, Executive Director, Schaefer Marketing Solutions
Paull Young, Director of Digital, charity: water