December 31, 1969 PR News’ Writing Boot Camp San Francisco, American Samoa
4 Choke Cherry Rd, San Francisco, American Samoa, 20850
PR News recently asked its audience on Facebook what it felt was the most undervalued PR skill, and many PR pros said it was writing. Writing is undervalued probably because it is assumed that if you’re a PR pro, you’re a good writer by nature. That may be true—but are you an effective PR writer? Therein lies the difference.
Effective PR writing is the bedrock of a successful PR career. It underlies all of your individual efforts and all of your team efforts. Effective PR writing powers successful email pitches to journalists, internal memos and emails, client pitches, press releases, social media campaigns, blog posts…the list goes on. And to be an effective PR writer, you can’t stand still and reread Strunk & White every two years.
We look forward to seeing you on August 5—and bring your laptop or tablet for a day of interactive learning. Don’t forget to also join us the following day for our PR News’ Next Practices PR Conference, which will be held the following day at the Westin San Francisco.