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Nov 12, 2014 Proven YouTube Marketing Strategies United States
Conference Details

Begins:

Nov 12, 2014

 

End:

Nov 12, 2014

 

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Overview

YouTube® has changed dramatically since it was launched in 2005, and the rules of video marketing are now radically different too. In this rapidly evolving world, what are proven YouTube® marketing strategies? In this live webinar, we will take you through all the steps to define and implement a successful content strategy on YouTube®.
 


Benefits for You

- How to define and implement a successful content strategy on YouTube®
- How to create successful videos
- How to devise an overall channel strategy
- How to promote your videos through both paid and nonpaid avenues on YouTube®
- How to measure your results and adjust your strategy accordingly

Content Marketing as Part of Your Brand Strategy

    Key Steps to Build Your Content Plan
    Guiding Principles

10 Fundamentals to Create Content People Love

Schedule Your Content


    Develop a Programming Strategy

Optimize Your Content

    Metadata
    Thumbnails
    Annotations
    Playlists
    Channel Experience

Amplify Your Content With Social

    Interact With Your Audience at Scale
    Top Fans
    Google+® Hangouts on Air
    Leverage All Marketing Channels
    Leverage Google+®

Promote Your Content With Paid Media

    Ignite Earned Media With Paid Media
    Choose the Right Video Ad Format
    Optimize Your Video for Paid Promotion
    Optimize Your Ad Campaign
    Choose the Right Promotion for Each Content Type
    Turn Viewers Into Subscribers
    Measure Your Success

Measurement

    Tracking Tools Overview
    Identify Your Key Metrics

http://www.lorman.com/training/394502?affiliate=eventuresworldwide&c=402&p=16348&md=509975:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjE0MDgyNTozOTA0ODMzMjA2&discount_code=#overview

 
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