Begins:
Nov 12, 2014
End:
Nov 12, 2014
Conference Location:
YouTube® has changed dramatically since it was launched in 2005, and the rules of video marketing are now radically different too. In this rapidly evolving world, what are proven YouTube® marketing strategies? In this live webinar, we will take you through all the steps to define and implement a successful content strategy on YouTube®.
Benefits for You
- How to define and implement a successful content strategy on YouTube®
- How to create successful videos
- How to devise an overall channel strategy
- How to promote your videos through both paid and nonpaid avenues on YouTube®
- How to measure your results and adjust your strategy accordingly
Content Marketing as Part of Your Brand Strategy
Key Steps to Build Your Content Plan
Guiding Principles
10 Fundamentals to Create Content People Love
Schedule Your Content
Develop a Programming Strategy
Optimize Your Content
Metadata
Thumbnails
Annotations
Playlists
Channel Experience
Amplify Your Content With Social
Interact With Your Audience at Scale
Top Fans
Google+® Hangouts on Air
Leverage All Marketing Channels
Leverage Google+®
Promote Your Content With Paid Media
Ignite Earned Media With Paid Media
Choose the Right Video Ad Format
Optimize Your Video for Paid Promotion
Optimize Your Ad Campaign
Choose the Right Promotion for Each Content Type
Turn Viewers Into Subscribers
Measure Your Success
Measurement
Tracking Tools Overview
Identify Your Key Metrics
http://www.lorman.com/training/394502?affiliate=eventuresworldwide&c=402&p=16348&md=509975:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjE0MDgyNTozOTA0ODMzMjA2&discount_code=#overview