The Advanced Email Conference

Overview

One Day. 20 Email Marketing Innovators. Low Rates. Exceptional Quality.

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1. Flavia Zallocco, CRM Manager, Topshop
2. Sean Collins, Head of Customer Relationship Marketing (CRM), lastminute.com
3. Zoe Goulding, Email Marketing Manager, MORE TH>N and RSA
4. Nick Fuller, Director of Development & Planning, e-Dialog
5. Natalie Woods, Digital Marketing Manager, Allianz Retail
6. Silvia Pilotto, Head of Digital Strategy, Barnardo's
7. Simone Vincent, Digital Campaign Manager, British Gas
8. Alan Bray, Head of Sales and Marketing, National Express c2c
9. James Wren, Development Director, London Zoo Zoological Society of London
10. Jurian Van Der Meer, Managing Director, Endemol Games
11. Neil Wholey, Head of Research and Customer Insight, Westminster City Council
12. Lisa Chadwick, Digital Development Director, Mama Group (HMV Forum, Jazz Cafe, Heaven & Lovebox)
13. Daniel Griffin, New Homes E-Marketing Manager, Rightmove.co.uk
14. Robert Kinchin, Head of Ecommerce, Long Tall Sally
15. Dan Pilkington, Digital Marketing Manager, Lucky Voice
16. Marc Munier, Commercial Director, Pure 360
17. Rachel Jackson, Communications Manager – Digital, London Borough of Camden
18. Sean Duffy, Principal Email Marketing Consultant, Emailcenter
19. Vincent-Wayne Mitchell, Professor of Consumer Marketing, Cass Business School,
City University London
20. Lee Butler, Digital Marketing and Fundraising Lead, Médecins Sans Frontières MSF (Doctors Without Borders)

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Back By Popular Demand: Last Year’s Conference Received A 100% Satisfaction Rate!

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How Can You Create Refreshed, Engaging, Maximum-Performance Emails Which Cut Through, Stand Out & Add To The Bottom Line?

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1.Advanced Targeting & Segmentation: Consistently creating customer-centric, relevant and dynamic email campaigns
2. Cutting-Through On Mobile Devices: Getting to grips with correct rendering, design and messaging for on-the-go devices
3. Irresistibly Engaging Content! Boosting open and click through efficiency rates with engaging, compelling and relevant emails
4. Acquisition, Retention Or Awareness? Expert panel discussion exploring the variations in strategy needed
5. Social Media – Bedfellow Or Fatal Competition? Exploring how, when and if to integrate email and social media to increase the power of both
6. A Holistic Approach To The User Experience: Making email work successfully in conjunction with all other communication channels for maximum impact
7. What’s Your ROI? Implementing effective measurement and tracking analytics to demonstrate ROI and prove value for money
8. Getting Data Smart: Organically growing databases, reactivating dormant customers and mitigating the risk of automation
9. ECRM & The Customer Lifecycle: How can email help move customers to the top of the value chain?

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PLUS:

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• 5 Informal Peer Discussions: Email today, deliverability, subject lines, mobile devices and social media
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• 1 Expert Panel Discussion: Strategy variations for acquisition, retention and awareness
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• Facilitated Networking
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For more information see www.theemailconference.com, you can either book online here or call us on +44 (0)20 7953 4016 for more information.

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