Best PPC Management Companies and Firms in India - July 2019

We take an in-depth approach to our evaluation of pay per click management companies in India. During our evaluation we delve into the strategies engaged by each PPC management company on determining the current performance of existing campaigns prior to performing any work. It is important for the PPC management company to understand the structure of the existing campaign before planning any work.

The keyword selection strategies and tools used to determine keyword relevancy are also an important aspect of our analysis. The backbone of a PPC campaign is the selection of keywords in order to display the advertisements to those searching for information related to the products or services being offered. We spend time analyzing the keyword selection practices of each PPC management company to ensure high relevancy.

Each vendor’s approach to ad creation is also evaluated to ensure each advertisement will speak volumes to the target audience with an effective message and actionable element being introduced. The importance of having effective banner and textual advertisements in a campaign is rather high due to the fact that web users are being displayed multiple banner ads for the search terms which are also advertising.

CPA minimization refers to the practices and strategies of pay per click management agencies in reducing the costs of obtaining clients through the advertising ventures. A campaign may have a low cost for a single click, but the cost of actually acquiring a customer is a separate metric. Our analysis of PPC management companies ensures the recommended vendors understand how to reduce and minimize the CPA.