In order to produce the recommendations we release on a monthly basis we work with a variety of industry analysts and experts within the online marketing industry. Our involvement with industry analysts provides us with the ability to analyze and review our information through the eyes and world views of those which have been intimately involved with the industry in a long-term basis. We strive to build relationships with those most knowledgeable of the services and software categories which we evaluate.
We work with our analysts in order to obtain a better understanding of intricate topics within the online marketing industry. In turn, this helps us understand how to better identify excellence within the industry through better methods of measuring performance, success, and long-term growth. The guidance of our analysts help us improve our internal methodologies and strategies for evaluating and benchmarking companies across our span of online marketing services and software categories. Our analysts are truly passionate and dedicated individuals driven to produce a unique approach to identifying the absolute best the search marketing industry has to offer.
The analysts we work with are well-aware of the challenges which online marketing companies face and understand the most common and most effective methods for overcoming them. Our analysts have a unique perspective of online marketing services unmatched by any other research firm. We continue to build relationships with knowledgeable veterans and those with valuable insight on the industry in order to ensure a continued dedication towards improving upon our evaluation process.