As a team of experienced former journalists, its our job at Accord PR to help our clients make the news and build the kind of profile that opens doors for their business.
Theres a myth that journalists are only interested in bad news. The truth is that, like any good business person, they are very aware of their market. They want a story that interests, engages and resonates with that audience.
We understand that because we have been in their shoes and we use that knowledge to create quality coverage that builds trust and opens doors for our clients. Accord PR takes a multi-channel approach, using online and social media channels as well as traditional magazines and newspapers. We work with small to medium sized, owner managed businesses often, but not exclusively, in a business-to-business market.
We help those businesses create a widespread reputation that builds trust to ultimately boost business.