About - CemtrexLabs

Creating a new experience-driven platform for skill and passion sharing

The AARP team approached us with a challenge to find digital solutions that attract and further engage 50-59-year-old member clients. CemtrexLabs worked closely with the AARP team to design and leverage a P2P marketplace where member clients are able to monetize their skills by teaching willing and able learners.

The CemtrexLabs team engineered and designed a web conversion funnel that utilized a scriptable PhantomJS WebKit to channel the responses of 1000 + of the targeted demographic for experimentation data. CemtrexLabs tested and demonstrated this data over a 5-month period in order to prepare the AARP team for the second phase of engagement.

Both teams agreed upon touching base each week to discuss weekly interval progress CemtexLabs also provided Google Analytics analyses and work progress synopsis of the completed work prior to the meeting times. Monthly summary goals were prioritized as well, to ensure successful and optimum experimental development.

Over a 5-month period, the CemtrexLabs team outlined a successful market complete with market feedback and analytics for a future AARP P2P marketplace.