Client Review on Guru Effect, Inc.

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I'm not even sure where to begin with my praise of Michael George. I own a small business in the Phoenix area, and after wasting too much time on DIY SEO, followed up by wannabe SEO experts, my site was in bad shape. We started with an audit. Michael was responsive, professional, timely, thorough, and specific, and gave technical instructions in laymen language. When we ran into a problem with my web designers trying to implement his changes, he worked tirelessly to coach them and me on how to do things. Though my site had problems created by the fact that the people who built it were artists rather than programmers (a fact that created many headaches), he always maintained a high level of professionalism and respect for the other creators involved. Months later, we contracted him again to do a Word Press Conversion. He honored the quote he had given us earlier. He worked quickly, and kept me apprised of any changes and speed bumps. When the project ended up being more involved than first anticipated due to problems that could not be known in advance, he needed to adjust the amount he would charge. He did so with humility and respect, and did so in advance of doing the labor, rather than sending us a surprise bill at the end. He clearly explained the reasons for the change, and his additional charges were fair. He is exceedingly patient with novices and makes sure you have the tools you need to keep your site in good order. He has a rare combination of gifts to be both highly technical and highly relatable, which makes him uniquely suited for his position. His integrity and his skill are both unmatched. It's easy to throw a ton of money at something as nebulous as SEO and never realize any results. I never have to fear that Michael is going to take advantage of me. His strategies are concrete and proven, and have measurable results. He uses only white hat strategies, and if he is unsure of how Google will view something, he is quick to say so, rather than making up an answer, or claiming surety when he doesn't have it. By the same token, he's also creative and thinks out of the box to maximize investment. He took the time to understand my business. He helped me identify what were realistic and attainable goals, and also steered me away from money pits. He recognized our needs and our limitations and worked within them.The results say it all. Within 2 weeks of implementing the strategies suggested in his audit, we were on page 1 of Google, organically, in a competitive market, against national brands. We have remained there for months, with little to no ongoing effort on my part, and no costly maintenance or contracts on his part. Michael's rates are competitive and fair, but he is worth his weight in gold.On top of all of that, he and his entire team are based in the US so you are supporting American Small Business.I can't recommend Michael highly enough.