• Major Clients: Beach.com Inc, Holiday.com Pvt, Mercedes Benz, Overstock, Apartment Rentals
  • Year Founded: 2004
  • Fulltime Employees: 50+
  • Active Clients: 33,000
  • Client Retention Rate: 90%

Key People at Newswire Press Release Distribution

Michael Santiago - Co-Founder
Michael Santiago Co-Founder Contact This Executive
 
 
 
About - Newswire Press Release Distribution

If you’re a business looking for a credible press release distribution service to distribute your story, you’ll see Newswire often on top of the list. Yes, there are many paid distribution sites to choose from but it remains a favorite among brands.

Newswire PR distribution is different from other platforms. Many sites offer plans but it provides more options to fit the needs of its clients. It has a customized plan that you can’t find in some services.

It has a wide distribution network that reaches your target audience via different channels. Let’s take a look at the site’s distribution plans:

It offers single, monthly, and annual distribution plans that include tiered distribution. The higher the cost of the package, the more features are included.

Single PR Distribution

A single distribution is recommended for brands that need a one-time distribution of their release. The basic plan includes Google News inclusion and premium distribution to 250+ outlets.

There are four single plans: Premium ($119), Premium Plus ($359), State Newsline ($699), and National Newsline ($1, 199). The most popular package is the Premium Plan that covers almost the same features as the State Newsline and National Newsline, except for Reuters and AP distribution, traditional and national reach and expedited release processing.  

The basic plan called Premium is ideal for startups and those who want to try it for the first time. It covers distribution to 250+ outlets, Google News inclusion, up to 6 hyperlinks, up to 4 images, embed video, industry list, additional 2 files, autopost on Facebook and Twitter, sharing the PR to your team,  notification via the email, and detailed analytics report.

Monthly PR Distribution

In case your brand needs to distribute releases more frequently, getting a monthly plan can be a wiser decision. Newswire offers three packages under the monthly scheme.

Professional, Small Business, and Enterprise plan cost $399, $699, and $1, 599 respectively. Features like newsroom, media database, media monitoring, and influence are added in the plans.

The Professional package includes 2, the Small Business package includes 4, and the Enterprise package includes 15 premium releases. The plan includes more newsroom, saved contacts in the media database, and the number of saved alerts in the media monitoring as the plan goes up.

Annual PR Distribution

If you’re planning a wider and long-term distribution, Newswire offers yearly packages. It provides 20 percent off on all the annual plans, so you can save more in the long run.

An annual plan is recommended for you if you plan your marketing efforts in advance. If you know what events and happenings in your business are going to take place, you can take advantage of this plan.

It is best if you want to be recognized as a thought leader in your industry. Since it takes a long time to build awareness and credibility, constant syndication of your release will help.

When your target audience sees you more often, they are more likely to pay interest. They build their trust with your brand.

Seeing you a trustworthy brand will boost traffic, awareness, leads, and sales. Write topics that are geared towards building your reputation as an industry leader.

In case you need a plan that doesn’t fit the single, monthly, or annual package, you can avail of a customized plan from them. The features will depend on your requirements.

Writing Service

Not all companies can write their own press release service. Newswire provides this feature to help brands that don’t have their own content team.

Distributing releases will no longer be a problem since they can avail of the service aside from distribution. The wire service has a team of writers who are skilled, professional and have experience in writing in the industry they are assigned.

Writers craft releases of various industries. The writers are knowledgeable who know what would interest the media and your target audience.

There is a 3-step process in writing a story.

  1. You tell your story.
  2. Review.
  3. Distribution.

The head staff writer interviews you to get your story. You will be asked the details of your announcement in order for them to write effective content that appeals to the media and audience. The release will be written following the standard format and AP style.

Before distribution, they will send you the first draft within 48 hours. You will be asked if you approved or reject it. There are unlimited revisions until you already like the final release.

Once you liked it, it will be ready to go live. It will be scheduled at the time and date you need it. Newswire’s writing service has a quick turnaround time of 48 hours, 1-on-1 support, unlimited revisions, and written in AP style.

Media Monitoring

After distribution, you need to monitor the conversations about it. It’s an important tool to measure your campaign in terms of sentiments, trends, and media coverage.

If you have this tool, you can also track the industry trends and stories across the globe. Newswire has partnered with LexisNexis (data company) to ensure that their clients have access to stories in more than 100 countries.

It has a wide content archive of 15 million + stories. It gives you access to any story that is searchable on its easy filter by keyword, author, media type, publication, and other factors.

In each distribution feature like media monitoring, you’ll get a tracking report to measure sentiments and create a market analysis. You can get this feature for $649 each month.

Media Database

It has an extensive 1.7 million media contacts on its database. This means that you have more access to relevant journalists, influencers, and writers who matter to your industry.

It can help in creating your media list. You can filter the media who are important for your story. You can access their most recent work that you can use in pitching later on

It offers customizable templates when writing your pitch. You don’t have to worry on the format, or how you’re going to complete it.

If you need the names of your target reporters, you can easily get them through its export feature. Tracking reports provide you data like click-through and open rates. This feature costs $499 per month.

Media Outreach

Media outreach is a critical part of press release distribution. Newswire offers a targeted media campaign for $1, 899.

Successful media outreach can provide you earned media opportunities. It can be mentions or media coverage.

Its media outreach features include:

  • Custom media list
  • Professional white-Glove service
  • Personalized messages with links and images
  • Immediate and quality distribution
  • Tracking the open, response and click rates
  • Creation of a warm lead list
Newsroom

Newswire provides you the chance to curate your own brand assets in just one place. It offers newsroom features that you can get for $299 per month.

Having your own newsroom or press room provides you with media opportunities, brand awareness, and positioning your brand as an industry expert. It’s your opportunity to connect directly with your audience because it gives them a reason why they must connect with you.

You can create a newsroom that includes images, videos, press releases, articles, and blogs. It gives your audience a chance to know you more. By doing this, you gain their trust and build authority.

Your newsroom is SEO-optimized. It helps you get found on the search engine result pages (SERPs).

When you find it difficult to create your own press page, there are ready templates for you to choose from. It makes your work faster and easier.

Everyone knows newsrooms are important for journalists. They use it for searching industry trends, feature stories, and fact verification. It streamlines their work when they are meeting their deadlines.

Newswire is a one-stop-shop for PR solutions and especially best in class press release distribution. It has comprehensive plans and features that suit every size and type of business.

Core Service Press Release Distribution

Cloud-based PR and Marketing Software Company that evolved from providing best in class press release distribution services for over 10 years.

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