Change in Rank
We pride ourselves in our in-depth analysis of press release distribution companies in Australia. During our analysis of various PR distribution companies we spend time understanding the submission process used to distribute news release around the world. This analysis involves understanding the different graphical user interface options, customization options, and the level of manual intervention involved in submissions.
Press release distribution companies offer their clients a great deal of optimization features in order to ensure their content is not only widely distributed, but capable of being picked up by a number of channels and different audiences. During our analysis, we ensure our recommended PR channels offer their customers a variety of options for optimizing the display and distribution of their presented news releases.
We also analyze the distribution network used by the vendor based on the overall size of the network, the variety of industries represented within the network, and the reach the network has of journalists in various industries. It is important for a press release network to provide its clients with a sizeable reach to provide them with the greatest opportunity possible for syndication and interest in the information they present.
The methods which PR companies use to track various aspects of the releases they distribution on behalf of their clients is also an important aspect of the analysis. We investigate the types of reports and analytics which are distributed to clients in order to communicate the level of impact their distribution network will have on the release. Our recommended vendors track the clicks, reads, and visibility of their releases.
Another aspect of our evaluation process delves into the customer support and communication practices of each competing PR channel. It is important for the press release distribution company to make available editors and other members of their team during the key hours and times when their users will be submitting releases. Our recommended channels generally offer expansive supports hours and channels.