Change in Rank
We believe the pay per click management companies which we evaluate and rank should be leaders and innovators in paid search marketing. A focus of our analysis is analyzing the approach an enterprise PPC company takes towards developing internal processes and methodologies aimed towards the management and maintenance of paid search campaigns. Each recommended PPC company has a solid internal methodology guiding their success in paid search.
Technology plays a major role in an enterprise PPC’s ability to manage large-scale pay per click campaigns. We evaluate the PPC company’s use of tools and proprietary software in managing larger budget campaigns across multiple networks and the tools being used to create more targeted or relevant campaigns and advertisements. An effective use of technology showcases a deep understanding of paid search.
The core leadership of an enterprise PPC company is a solid indicator of the capabilities of the vendor when handling large campaigns. The companies we recommend in our listings are guided by professionals which have made a name for themselves within the industry as visionaries of paid search marketing and online marketing in general. They have a deep understanding of abstract concepts and the factors which most impact the success of a campaign.
A primary concern of any pay per click advertiser is determining whether a campaign is competitively priced or not. We spend time analyzing how competing vendors reduce the costs of a campaign while increasing or maintaining conversions. By minimizing the cost per acquisition of a campaign, an enterprise pay per click management company can maximize an enterprise’s online advertising budget to its full potential.
Being available to the enterprise to discuss their concerns or to communicate the status of an ongoing campaign is crucial. Many enterprises operate in highly competitive industries which require constant vigilance over the types of keywords and messages which are being delivered to potential customers. We ensure the companies which we recommend have an understanding of the importance of open communication and integration within their clients’ marketing teams.