VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
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Our Selection Process For
Best Enterprise PPC Companies

Last updated: December 1, 2016

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Best

Top 10 Enterprise PPC Companies

Best Enterprise PPC Companies - December 2016

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Processes

Technology

Core Leadership

CPA Minimization

Availability

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

iCrossing

Dallas, Texas

Nick Brien
214-210-6800
More info

Visit Website

1998

Above $10 million

55

100+

90%

H

Toyota, The Coca-Cola Company, The LEGO Group, Bank of America, Mastercard

 

100

 

100

 

100

 

100

 

100

100%
Increased +4

+4

 

2

Get Found First

Rexburg, Idaho

Michael Johnson
208-534-9800
More info

Visit Website

2008

$3 million - $5 million

14

45

98.5%

M

Select Shops, Inc Stores, North American Investigations, GearHead.com, Simplicity Collection Software

 

100

 

99

 

100

 

100

 

99

99.6%

NC

 

3

Bruce Clay

Moorpark, California

Bruce Clay
866-517-1900
More info

Visit Website

1996

Above $10 million

100+

200

90%

M

FaceBook, Sportsmans Guide, LL Bean, Weather.com, Century21

 

97

 

99

 

100

 

98

 

99

98.6%
Decreased -2

-2

 
Strong Performers

4

VJG Interactive

San Jose, California

Sabah Noor
844-318-9153
More info

Visit Website

2006

Above $10 million

150+

600+

98%

L

Subway, ACE Hardware, Werth Reality, Studio 8, Circuit City

 

100

 

97

 

100

 

96

 

97

98%

NC

 

5

H

 

96

 

98

 

97

 

100

 

97

97.6%
Increased +5

+5

 

6

iCrossing

Dallas, Texas

Nick Brien
214-210-6800
More info

Visit Website

1998

Above $10 million

55

100+

90%

H

Toyota, The Coca-Cola Company, The LEGO Group, Bank of America, Mastercard

 

97

 

98

 

97

 

96

 

97

97%
Decreased -1

-1

 
Contenders

7

Hanapin Marketing

Bloomington, Indiana

Tom Hootman
812-330-3134
More info

Visit Website

2004

$3 million - $5 million

45

60

89%

M

Icelandair, The Weather Channel, Shoe Carnival, Education Affiliates, The Home Depot

 

97

 

95

 

97

 

96

 

98

96.6%
Decreased -1

-1

 

8

Razorfish

Seattle, Washington

Jennifer Friese
206-816-8800
More info

Visit Website

1997

Above $10 million

100+

2000+

95%

M

Dell, Capital One, AT&T, Adidas, Samsonite

 

97

 

96

 

94

 

95

 

97

95.8%

NC

 

9

PSR Enterprises

Hyderabad, India

Srinivas Peesapaty
9959481591
More info

Visit Website

1997

Under $250,000

1

H

 

96

 

93

 

95

 

96

 

94

94.8%

NC

 

10

iProspect

Boston, Massachusetts

Jeremy Cornfeldt
617-449-4300
More info

Visit Website

1996

Above $10 million

50+

150+

92%

H

Yellow Book, Allegis Group, Circuit City, Delta, Avis

 

96

 

95

 

93

 

93

 

94

94.2%
Decreased -3

-3

 
Evaluation Criteria: Best Enterprise PPC Companies
Processes Analysis of Internal Processes

We believe the pay per click management companies which we evaluate and rank should be leaders and innovators in paid search marketing. A focus of our analysis is analyzing the approach an enterprise PPC company takes towards developing internal processes and methodologies aimed towards the management and maintenance of paid search campaigns. Each recommended PPC company has a solid internal methodology guiding their success in paid search.

Technology Use of New Technologies

Technology plays a major role in an enterprise PPC’s ability to manage large-scale pay per click campaigns. We evaluate the PPC company’s use of tools and proprietary software in managing larger budget campaigns across multiple networks and the tools being used to create more targeted or relevant campaigns and advertisements. An effective use of technology showcases a deep understanding of paid search.

Core Leadership Overall Impact of Leadership

The core leadership of an enterprise PPC company is a solid indicator of the capabilities of the vendor when handling large campaigns. The companies we recommend in our listings are guided by professionals which have made a name for themselves within the industry as visionaries of paid search marketing and online marketing in general. They have a deep understanding of abstract concepts and the factors which most impact the success of a campaign.

CPA Minimization Reduce Your Campaign Costs

A primary concern of any pay per click advertiser is determining whether a campaign is competitively priced or not. We spend time analyzing how competing vendors reduce the costs of a campaign while increasing or maintaining conversions. By minimizing the cost per acquisition of a campaign, an enterprise pay per click management company can maximize an enterprise’s online advertising budget to its full potential.

Availability Consistent Response Times

Being available to the enterprise to discuss their concerns or to communicate the status of an ongoing campaign is crucial. Many enterprises operate in highly competitive industries which require constant vigilance over the types of keywords and messages which are being delivered to potential customers. We ensure the companies which we recommend have an understanding of the importance of open communication and integration within their clients’ marketing teams.

 
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