VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
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Our Selection Process For
Best Enterprise PPC Companies

Last updated: February 1, 2016

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Best

Top 10 Enterprise PPC Companies

Best Enterprise PPC Companies - February 2016

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Processes

Technology

Core Leadership

CPA Minimization

Availability

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Foxtail Marketing Lehi, Utah

Mike Templeman
800-273-2113
More info

Visit Website

2013

$3 million - $5 million

35

60+

97%

M

Actian, New Balance Shoes, Qualtrics, Entrata, Infusionsoft

 

98

 

100

 

99

 

98

 

100

99%

NC

 

2

Get Found First Rexburg, Idaho

Michael Johnson
208-991-3463
More info

Visit Website

2008

$1 million - $3 million

12

45

97%

M

Select Shops, Inc Stores, North American Investigations, GearHead.com, Simplicity Collection Software

 

100

 

99

 

100

 

99

 

100

99.6%

NC

 

3

New Jupiter Media Keyport, New Jersey

Todd Rodenborn
732-374-3418
More info

Visit Website

2005

$3 million - $5 million

15

170+

95%

M

Coyle Hospitality

 

100

 

100

 

100

 

100

 

100

100%

NC

 
Strong Performers

4

Bruce Clay Moorpark, California

Bruce Clay
866-517-1900
More info

Visit Website

1996

Above $10 million

100+

200

90%

M

FaceBook, Sportsmans Guide, LL Bean, Weather.com, Century21

 

97

 

97

 

100

 

96

 

100

98%

NC

 

5

iProspect Boston, Massachusetts

Jeremy Cornfeldt
617-449-4300
More info

Visit Website

1996

Above $10 million

50+

150+

92%

H

Yellow Book, Allegis Group, Circuit City, Delta, Avis

 

97

 

96

 

97

 

96

 

97

96.6%

NC

 

6

iCrossing Dallas, Texas

Nick Brien
214-210-6800
More info

Visit Website

1998

Above $10 million

55

100+

90%

H

Toyota, The Coca-Cola Company, The LEGO Group, Bank of America, Mastercard

 

96

 

97

 

95

 

98

 

95

96.2%
Increased +1

+1

 
Contenders

7

Hanapin Marketing Bloomington, Indiana

Tom Hootman
812-330-3134
More info

Visit Website

2004

$3 million - $5 million

45

60

89%

M

Icelandair, The Weather Channel, Shoe Carnival, Education Affiliates, The Home Depot

 

96

 

95

 

94

 

97

 

95

95.4%
Increased +3

+3

 

8

Jellyfish Baltimore, Maryland

Sean Mulcahy
443-842-5555
More info

Visit Website

1999

Above $10 million

240

500+

91%

H

ADP, Walden University, Gamestop, Carfax, Fidelity

 

96

 

95

 

95

 

93

 

93

94.4%

NC

 

9

AdVenture Media Group Cedarhurst, New York

Isaac Rudansky
516-218-3722
More info

Visit Website

2011

$1 million - $3 million

20

100+

95%

L

United Routes Auto, Endless Sun Solar, Odradeks Coffee, RC Law Group

 

96

 

98

 

96

 

98

 

100

97.6%

NC

 

10

Razorfish Seattle, Washington

Jennifer Friese
206-816-8800
More info

Visit Website

1997

Above $10 million

100+

2000+

95%

M

Dell, Capital One, AT&T, Adidas, Samsonite

 

92

 

94

 

94

 

95

 

94

93.8%
Decreased -2

-2

 
Evaluation Criteria: Best Enterprise PPC Companies
Processes Analysis of Internal Processes

We believe the pay per click management companies which we evaluate and rank should be leaders and innovators in paid search marketing. A focus of our analysis is analyzing the approach an enterprise PPC company takes towards developing internal processes and methodologies aimed towards the management and maintenance of paid search campaigns. Each recommended PPC company has a solid internal methodology guiding their success in paid search.

Technology Use of New Technologies

Technology plays a major role in an enterprise PPC’s ability to manage large-scale pay per click campaigns. We evaluate the PPC company’s use of tools and proprietary software in managing larger budget campaigns across multiple networks and the tools being used to create more targeted or relevant campaigns and advertisements. An effective use of technology showcases a deep understanding of paid search.

Core Leadership Overall Impact of Leadership

The core leadership of an enterprise PPC company is a solid indicator of the capabilities of the vendor when handling large campaigns. The companies we recommend in our listings are guided by professionals which have made a name for themselves within the industry as visionaries of paid search marketing and online marketing in general. They have a deep understanding of abstract concepts and the factors which most impact the success of a campaign.

CPA Minimization Reduce Your Campaign Costs

A primary concern of any pay per click advertiser is determining whether a campaign is competitively priced or not. We spend time analyzing how competing vendors reduce the costs of a campaign while increasing or maintaining conversions. By minimizing the cost per acquisition of a campaign, an enterprise pay per click management company can maximize an enterprise’s online advertising budget to its full potential.

Availability Consistent Response Times

Being available to the enterprise to discuss their concerns or to communicate the status of an ongoing campaign is crucial. Many enterprises operate in highly competitive industries which require constant vigilance over the types of keywords and messages which are being delivered to potential customers. We ensure the companies which we recommend have an understanding of the importance of open communication and integration within their clients’ marketing teams.

 
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