Best Lead Capture Software - April 2015

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Tracking

Identification

Accuracy

Features

Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

VisualVisitor Roswell, Georgia

Rick Batchelor
888-586-7730
More info

Visit Website

2006

$1 million - $3 million

1 - 10

942

93%

L

Confidential

Lead Capture

 

100

 

99

 

98

 

100

 

99

99.2%
Increased +1

+1

 

2

netFactor Corporation Greenwood Village, Colorado

Christopher Jeffers
720-489-5534
More info

Visit Website

2007

$3 million - $5 million

26 - 50

600

90%

M

FedEx, Epson, Fidelity, Cortera, KBM Group

Marketing Automation, Web Analytics Tools

 

100

 

100

 

100

 

100

 

100

100%
Increased +2

+2

 

3

Pardot Atlanta, Georgia

Laura Horton
404-492-6845
More info

Visit Website

2007

Above $10 million

Above 100

1000+

90%

M

Radian 6, SugarCRM, Tibco, Alfresco, Comscore

Marketing Automation, Email Marketing Services

 

97

 

99

 

100

 

99

 

100

99%
Decreased -2

-2

 
Strong Performers

4

Spring Metrics Durham, North Carolina

Peter Bourne
800-799-9304
More info

Visit Website

2007

$3 million - $5 million

26 - 50

68

90%

H

Window Blind Outlet, Kitsel.com, Creative Kidstuff, MrSnuff.com, Nutrasilver.com

Conversion Optimization

 

100

 

99

 

100

 

99

 

100

99.6%
Decreased -1

-1

 

5

Opentracker 5616 LW Eindhoven , Netherlands

C.Deutsch
31-402519262
More info

Visit Website

2002

$250,000 - $1 million

1 - 10

44

86%

M

World Health Organisation, Industrial and Financial Systems, space needle, Texterity, Apple Computer

Web Analytics Tools

 

98

 

99

 

100

 

98

 

99

98.8%

NC

 

6

LeadLander San Francisco, California

Mike Schon
888-231-7614
More info

Visit Website

2005

$5 million - $10 million

26 - 50

68

90%

M

Confidential

Web Analytics Tools, Email Marketing Services

 

100

 

99

 

96

 

97

 

100

98.4%

NC

 
Contenders

7

VisiStat, Inc. Campbell, California

JIm Campbell
408-725-9377
More info

Visit Website

2005

$5 million - $10 million

11 - 25

108,000

90%

L

Market Leader, Dominion Enterprises, Microsoft

Social Media Management, Conversion Optimization, Web Analytics Tools

 

100

 

98

 

99

 

98

 

96

98.2%

NC

 

8

Manticore Technology Austin, Texas

Justin England
512-241-3780
More info

Visit Website

2001

$1 million - $3 million

1 - 10

106

89%

H

CompactAppliance.com, CLEARCUBE, kroger, Keebler, The Kellogg Company

Marketing Automation, Pay Per Click Management

 

96

 

100

 

98

 

100

 

98

98.4%

NC

 

9

LEADSExplorer Haslemere, United Kingdom

Hitchner, Tom
44-2082424943
More info

Visit Website

2007

$3 million - $5 million

11 - 25

57

94%

M

Confidential

Lead Capture

 

96

 

98

 

96

 

100

 

98

97.6%

NC

 

10

Net-Results Golden, Colorado

Matt Filios
303-771-2552
More info

Visit Website

2003

$1 million - $3 million

11 - 25

400+

98.3%

M

Banlaw, Ceridian, Bloom Energy, ClickSafety, Smith College

Marketing Automation, Email Marketing Services, Search Engine Optimization

 

96

 

98

 

97

 

100

 

96

97.4%

NC

 
Evaluation Criteria: Best Lead Capture Software
Tracking Effective Tracking Methods

For lead capture software one of our main areas of evaluation lies in the tracking strategies and technologies used by each company. Having an effective means of tracking users and their engagement with a website or other communications is crucial to the success of lead capture campaigns. Buyers want to know how users are reaching them, how their leads are converting, and which campaigns are most effective.

Identification Efficiently Identify Visitors

Our analysis also delves into the software’s ability to identify incoming visitors based on a number of different factors including where they are reaching the website, what their identity would be most likely based on IP, and how they have engaged with the website. The vendors which we recommend offer a software solution that is greatly effective in identifying the user and the source of the user’s interaction with the website.

Accuracy Accurately Identify Visitors

The accuracy of the information obtained by the lead capture software is also an important element of the evaluation. Having inaccurate information can cause more headaches than it prevents. Our analysis delves into whether the statistics and information provided by the vendor are accurate and up-to-date. Time is also spent ensuring that the information being delivered to the user is presented in a timely manner.

Features Variety of Features

The features of the lead capture software are also important to ensure there is an acceptable level of customization in what information is required and how it is displayed to the user. Different features can provide users with different options for capturing information and organizing it. We analyze whether the features add another layer of complexity or if the features provide the user with another level of insight on the information collected.

Support Quickly Responds to Clients

It is vital for the lead capture software to have a strong support team behind it in order to address any issues which may come up in regards to the operation of the software. Both customer and technical support teams should be available to address issues presented by the client in a timely manner. We ensure the vendors which we recommend have a history of addressing issues in an effective and efficient manner.

 

Best Lead Capture Software in our list have been rated 5 out of 5 by more than 380 reviewers and customers. To learn more, view the client testimonials in our vendor profiles.

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