When evaluating display advertising companies, we spend time better understand how the companies approach analyzing existing campaigns which their clients may have. In addition, we also spend time analyzing their approach towards determining how to create and organize new campaigns based on the needs and requirements of their clients. Our vendors take an in-depth approach towards creating display advertising campaigns.
For display advertising services, it is crucial for the vendor to understand how to create effective banner advertisements which encourage a web user to click the ad. We determine their overall competency in designing and implementing ads which not only speak to the user, but are relevant to the campaign and the audience. The vendors we recommend are offering their clients effective ads which often lead to interest and conversions.
CPA minimization is a hot topic during our analysis of display advertising companies. The vendors we recommend spend time focusing on reducing the overall costs associated with a display advertising campaign by reducing the bids while increasing the number of clicks a campaign is receiving. A part of the analysis is better understanding how the vendors work to influence the conversion rate of a display advertising campaign.
Tracking the success of a campaign goes beyond the statistics which are provided by the different display networks. Our analysis delves into the technologies and strategies which are leveraged by different display advertising companies in order to better track the success of a campaign. We are particularly interested in the different methods which companies use to track engagement and conversions.
The types of reports and the information displayed in the reports are also a major topic of conversation for our research team. Time is spent understanding the types of reports which are provided to the client, how the statistics are gathered, and the accuracy of the statistics used in a timely basis. In addition, we analyze whether the vendors are offering their clients additional information on alternatives which may perform better.