topseos video evaluation
Our Selection Process For
Best Display Advertising Companies

Last updated: August 1, 2016

Improve Your Rankings | Apply For Rankings | Evaluation Criteria

 
Best

Top 10 Display Advertising Companies

Best Display Advertising Companies - August 2016

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Campaign Analysis

Effective Ad Creation

CPA Minimization

Campaign Tracking

Reporting Methods

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

SEO Brand

Hollywood, Florida

Michael Salvaggio
888-550-2955
More info

Visit Website

2005

Above $10 million

70

300+

94%

M

Sothebys, Mont Blanc, Giorgio Armani, Ritz Carlton, Duty Free Americas

 

98

 

100

 

100

 

99

 

100

99.4%

NC

 

2

Bruce Clay

Moorpark, California

Bruce Clay
866-517-1900
More info

Visit Website

1996

Above $10 million

100+

200

90%

M

FaceBook, Sportsmans Guide, LL Bean, Weather.com, Century21

 

100

 

100

 

100

 

100

 

100

100%

NC

 

3

VJG Interactive

San Jose, California

Sabah Noor
844-318-9153
More info

Visit Website

2006

Above $10 million

150+

600+

98%

L

Subway, ACE Hardware, Werth Reality, Studio 8, Circuit City

 

99

 

100

 

98

 

100

 

98

99%

NC

 
Strong Performers

4

Razorfish

Seattle, Washington

Jennifer Friese
206-816-8800
More info

Visit Website

1997

Above $10 million

100+

2000+

95%

M

Dell, Capital One, AT&T, Adidas, Samsonite

 

100

 

100

 

100

 

99

 

100

99.8%
Increased +6

+6

 

5

360i

New York, New York

Bryan Wiener
888-360-9630
More info

Visit Website

1998

$5 million - $10 million

55

100+

90%

H

Cox Newspapers, Scripps Network, Office Depot, Levenger, Alamo

 

100

 

98

 

99

 

100

 

99

99.2%
Increased +1

+1

 

6

VML

Seattle, Washington

Jon Cook
206-505-7500
More info

Visit Website

2004

Above $10 million

65

500+

95%

H

Copia, Dell, Gatorade, Microsoft, Quiznos

 

99

 

98

 

100

 

98

 

99

98.8%
Increased +2

+2

 
Contenders

7

Starcom

Chicago, Illinois

Chris Boothe
312-220-3535
More info

Visit Website

2008

Above $10 million

135

1000+

87%

H

Confidential.

 

96

 

99

 

100

 

97

 

100

98.4%
Decreased -3

-3

 

8

Booyah Online Advertising

Denver, Colorado

Emily Iverson
303-345-6600
More info

Visit Website

2001

Above $10 million

3

250

91%

H

Vitamin Shoppe, Vail Resorts, Blockbuster, Dish Network, FIJI Water

 

97

 

97

 

100

 

96

 

100

98%
Increased +1

+1

 

9

Camelot Communications

Dallas, Texas

Tom Kalahar
214-373-6999
More info

Visit Website

1983

$5 million - $10 million

75

500+

90%

L

Southwest Airlines, Gold Gym

 

96

 

98

 

97

 

100

 

97

97.6%
Decreased -4

-4

 

10

Blitz Agency

Santa Monica, California

Ken Martin
310-551-0200
More info

Visit Website

2001

$3 million - $5 million

53

250+

92%

M

Dell, Adobe, Naked, Red Bull, Disney

 

96

 

98

 

96

 

100

 

96

97.2%
Decreased -3

-3

 
Evaluation Criteria: Best Display Advertising Companies
Campaign Analysis Identify Strong & Weak Points

When evaluating display advertising companies, we spend time better understand how the companies approach analyzing existing campaigns which their clients may have. In addition, we also spend time analyzing their approach towards determining how to create and organize new campaigns based on the needs and requirements of their clients. Our vendors take an in-depth approach towards creating display advertising campaigns.

Effective Ad Creation Build Ads Which Deliver

For display advertising services, it is crucial for the vendor to understand how to create effective banner advertisements which encourage a web user to click the ad. We determine their overall competency in designing and implementing ads which not only speak to the user, but are relevant to the campaign and the audience. The vendors we recommend are offering their clients effective ads which often lead to interest and conversions.

CPA Minimization Reduce Your Campaign Costs

CPA minimization is a hot topic during our analysis of display advertising companies. The vendors we recommend spend time focusing on reducing the overall costs associated with a display advertising campaign by reducing the bids while increasing the number of clicks a campaign is receiving. A part of the analysis is better understanding how the vendors work to influence the conversion rate of a display advertising campaign.

Campaign Tracking Accurate Metrics and Info

Tracking the success of a campaign goes beyond the statistics which are provided by the different display networks. Our analysis delves into the technologies and strategies which are leveraged by different display advertising companies in order to better track the success of a campaign. We are particularly interested in the different methods which companies use to track engagement and conversions.

Reporting Methods In-Depth Reports & Metrics

The types of reports and the information displayed in the reports are also a major topic of conversation for our research team. Time is spent understanding the types of reports which are provided to the client, how the statistics are gathered, and the accuracy of the statistics used in a timely basis. In addition, we analyze whether the vendors are offering their clients additional information on alternatives which may perform better.

 
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