Best Display Advertising Software
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Best Display Advertising Software - August 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Campaign AnalysisFirm's ability to provide an in-depth analysis of current and past campaigns.Effective Ad CreationFirm's ability to create effective display advertisements.CPA MinimizationFirm's ability to minimize the cost per acquisition in their customer's display advertising.Campaign TrackingFirm's ability to effectively track their customers' campaigns.Reporting MethodsFirm's ability to create effective reports for their customers. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Blitz Agency

Santa Monica, California Ken Martin 310-551-0200_ Visit Blitz Agency File A Complaint
Commend This Vendor
2001 $3 million - $4,999,999 26 - 50 250+ 92% M Disney, Red Bull, Naked, Adobe, Dell
100%
100 100 100 100 100 +4 More Info
2nd Award
360i

New York, New York Sarah Hofstetter 212-703-7201_ Visit 360i File A Complaint
Commend This Vendor
1998 $1 million - $2,999,999 Above 100 100+ 90% H Alamo, Levenger, Office Depot, Scripps Network, Cox Newspapers
99%
99 100 98 100 98 -1 More Info
3rd Award
iCrossing

Dallas, Texas Marc Yagoda 214-210-6800_ Visit iCrossing File A Complaint
Commend This Vendor
1998 Over $10 million Above 100 100+ 90% H Mastercard, Bank of America, The LEGO Group, The Coca-Cola Company, Toyota
99.4%
98 100 100 99 100 NC More Info
4
Razorfish

Seattle, Washington Robert Lord 206-816-8800_ Visit Razorfish File A Complaint
Commend This Vendor
1997 Over $10 million Above 100 2000+ 95% M Samsonite, Adidas, AT&T, Capital One, Dell
99.8%
100 100 100 99 100 -2 More Info
5
Fuor Digital

Chicago, Illinois Matt Klein 312-752-4331_ Visit Fuor Digital File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 11 - 25 100+ 93% H Zimmer, Loyola University Chicago, Kissimmee, Cirque du soleil, Navigon
99.2%
100 98 99 100 99 -1 More Info
6
OMD UK

London, United Kingdom Steve Williams 44-02030234500_ Visit OMD UK File A Complaint
Commend This Vendor
1987 Over $10 million Above 100 1000+ 90% M Advertising Age, Adweek
98.8%
99 98 100 98 99 NC More Info
7
Starcom

Chicago, Illinois Chris Boothe 312-220-3535_ Visit Starcom File A Complaint
Commend This Vendor
2008 Over $10 million Above 100 1000+ 87% M Confidential
98.4%
96 99 100 97 100 NC More Info
8
Booyah Online Advertising

Denver, Colorado Emily Iverson 303-345-6600_ Visit Booyah Online Advertising File A Complaint
Commend This Vendor
2001 Over $10 million 26 - 50 250 91% H Dish Network, Blockbuster, Vail Resorts, Vitamin Shoppe, FIJI Water
98%
97 97 100 96 100 NC More Info
9
VML

Seattle, Washington Jon Cook 206-505-7500_ Visit VML File A Complaint
Commend This Vendor
2004 Over $10 million Above 100 500+ 95% H Microsoft, Gatorade, Dell, Copia, Quiznos
97.6%
96 98 97 100 97 NC More Info
10
Camelot Communications

Dallas, Texas Tom Kalahar 214-373-6999_ Visit Camelot Communications File A Complaint
Commend This Vendor
1983 $5 million - $9,999,999 Above 100 500+ 90% M Southwest Airlines, Gold Gym
97.2%
96 98 96 100 96 NC More Info

Evaluation Criteria - How We Identify The Best Display Advertising Software in US

topseos.com, the independent authority on search vendors, has done the research into the best practices of the best display advertising companies in the online marketing industry. Since 2002, our research and rankings online showcase companies which have proven they are the best. Companies on our list have excelled in campaign analysis, effective ad creation, CPA minimization, campaign tracking, and various reporting methods.

Each display advertising company performs an in-depth campaign analysis in order to understand the current status of display advertising campaigns, the results being achieved, and identifying various strengths and weaknesses.

The ability to create effective display advertisements for their customers is measured and compared between the best companies in the industry. The best companies produce ads which are effective at capturing the attention of the customer without pestering or discouraging them.

The vendor’s minimization of the cost per acquisition is another vital aspect evaluated by us. Are the ads pointed to landing pages that are going to help convert off of what is being advertised? Do the ads effectively target the person searching for the product or service?

Each of the best display advertising companies engage in various aspects of campaign tracking to better understand the effectiveness and success of various display advertisements based on the design and message of the banner and the channel in which the banner was displayed.

The reporting methods of the service provider are also another critical aspect. The various reports which they provide their customers are analyzed for useful and helpful information which helps the customer understand the value and success of the campaign as well as the progress over time.

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How is your display advertising campaign monitored actively?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).