Ease of Integration
Change in Rank
When evaluating call tracking software, our research team spends time comparing the graphical user interfaces of each piece of software. Our approach to analyzing the GUI involves testing various functions to determine whether the interface adds to or subtracts from the overall experience. Management should be easy to use and contain intuitive aspects which provide different levels of control.
One of the most important aspects of analyzing call tracking software solutions is analyzing the amount of time and effort required by the end client to implement the call tracking solutions into their day-to-day business operations. Whether it be integrating specific phone numbers into advertising campaigns or inserting tracking codes into specific pages, our analysis focuses on ensuring the vendor makes this process simple.
Our analysis also spans various software features which range from the tracking and statistical features to the ability to segment specific types of calls to different agents. We analyze the proprietary features in addition to how different software solutions implement the same features differently. By ensuring the software maintains a quality and usable feature set, call tracking software vendors provide their clients with a solid experience.
Having access to comprehensive reports on the success of different advertising campaigns from the perspective of inbound calls is crucial to the use of call tracking solutions. Our analysis discerns the useful statistics included in a report from information which may be deceiving or otherwise useless to the end user. We ensure the vendors we recommend provide their users with useful information and statistics at a glance.
Another critical element of our analysis delves into the support practices and capabilities of each software vendor. Having access to support at all times for issues relating to the use of back end services or the actual call tracking and forwarding ensures the vendor will be on top of any issues which may arise during their use of the service. Technical and customer support should be available in a timely manner to resolve issues.