topseos video evaluation
Our Selection Process For
Best Call Tracking Software

Last updated: September 1, 2016

Improve Your Rankings | Apply For Rankings | Evaluation Criteria

 
Best

Top 10 Call Tracking Software

Best Call Tracking Software - September 2016

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

GUI Interface

Ease of Integration

Software Features

Reporting Methods

Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

CallTrackingMetrics

Severna Park, Maryland

Merry Keane
888-770-3332
More info

Visit Website

2009

$5 million - $10 million

15

20,000+

99%

M

Griswold Home Care, SearchKings, Toshiba, The Goddard School, ServiceMaster

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

CallRail

Atlanta, Georgia

Lance Weatherby
888-907-4718
More info

Visit Website

2011

$5 million - $10 million

50

40,000+

98%

L

Dupont Registry, Duke Medicine, Kauffman Tire, Randstad, Quiznos

 

100

 

99

 

97

 

99

 

100

99%

NC

 

3

CallFire

Santa Monica, California

Kimberly Kohatsu
877-897-3473
More info

Visit Website

2004

Above $10 million

38

100+

85%

L

Allstate Insurance, Democracy for America, MoveOn.org

 

100

 

99

 

96

 

97

 

100

98.4%
Increased +3

+3

 
Strong Performers

4

AvidTrak

Mountain View, California

Rick Mansuri
888-592-2921
More info

Visit Website

2007

$5 million - $10 million

43

150+

95%

L

Confidential.

 

95

 

98

 

97

 

99

 

98

97.4%
Increased +4

+4

 

5

Call Source

Westlake Village, California

Jason Scinocca
877-225-5768
More info

Visit Website

1996

Above $10 million

140

2,000+

95%

M

Available upon request.

 

97

 

98

 

96

 

95

 

98

96.8%
Increased +5

+5

 

6

Marchex

Seattle, Washington

Russell C. Horowitz
800-840-1012
More info

Visit Website

2003

$5 million - $10 million

400

1000+

84%

M

razorfish, Carnival, Travel Zoo, reprisemedia, double click

 

95

 

98

 

96

 

97

 

96

96.4%
Decreased -3

-3

 
Contenders

7

Outleads

New York, New York

Dorin Rosenshine
877-268-1389
More info

Visit Website

2013

$250,000 - $1 million

16

65

90%

L

Constant Contact, iContact, GetResponse, unbounce, mailChimp

 

96

 

97

 

96

 

95

 

96

96%
Decreased -3

-3

 

8

Dial800

Beverly Hills, California

Scott Richards
800-564-8685
More info

Visit Website

1996

$3 million - $5 million

26

100+

87%

H

TimeWarner, Blue Man Group, Curves, RosettaStone, T Mobile

 

97

 

94

 

96

 

95

 

96

95.6%
Decreased -1

-1

 

9

Convirza

Draper, Utah

Jason Wells
855-889-3939
More info

Visit Website

2009

$3 million - $5 million

43

150+

98%

M

Pilkington, Courtyard Marriott, Kaiser Permanente, Parker, Big O Tire

 

96

 

94

 

95

 

94

 

96

95%

NC

 

10

Analytic Call Tracking

Lake Park, Florida

Dave Subers
561-841-1832
More info

Visit Website

2012

$3 million - $5 million

120

3,800+

98%

L

Available upon request.

 

93

 

95

 

95

 

94

 

93

94%
Decreased -5

-5

 
Evaluation Criteria: Best Call Tracking Software
GUI Interface Easy to Use Interface

When evaluating call tracking software, our research team spends time comparing the graphical user interfaces of each piece of software. Our approach to analyzing the GUI involves testing various functions to determine whether the interface adds to or subtracts from the overall experience. Management should be easy to use and contain intuitive aspects which provide different levels of control.

Ease of Integration Quick and Easy Integration

One of the most important aspects of analyzing call tracking software solutions is analyzing the amount of time and effort required by the end client to implement the call tracking solutions into their day-to-day business operations. Whether it be integrating specific phone numbers into advertising campaigns or inserting tracking codes into specific pages, our analysis focuses on ensuring the vendor makes this process simple.

Software Features Variety of Features

Our analysis also spans various software features which range from the tracking and statistical features to the ability to segment specific types of calls to different agents. We analyze the proprietary features in addition to how different software solutions implement the same features differently. By ensuring the software maintains a quality and usable feature set, call tracking software vendors provide their clients with a solid experience.

Reporting Methods In-Depth Reports & Metrics

Having access to comprehensive reports on the success of different advertising campaigns from the perspective of inbound calls is crucial to the use of call tracking solutions. Our analysis discerns the useful statistics included in a report from information which may be deceiving or otherwise useless to the end user. We ensure the vendors we recommend provide their users with useful information and statistics at a glance.

Support Quickly Responds to Clients

Another critical element of our analysis delves into the support practices and capabilities of each software vendor. Having access to support at all times for issues relating to the use of back end services or the actual call tracking and forwarding ensures the vendor will be on top of any issues which may arise during their use of the service. Technical and customer support should be available in a timely manner to resolve issues.

 
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