Last updated: January 1, 2015

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Best Call Tracking Software - January 2015

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

GUI Interface

Ease of Integration

Software Features

Reporting Methods

Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Call Tracking Metrics Severna Park, Maryland

Laure Fisher
888-770-3332
More info

Visit Website

2009

$3 million - $5 million

11 - 25

4000+

99%

M

Griswold Home Care, SearchKings, Tutor Doctor, The Goddard School, Gutter Helmet

Web Analytics Tools

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

CallRail Atlanta, Georgia

Andy Powell
888-907-4718
More info

Visit Website

2011

$3 million - $5 million

11 - 25

10,000+

98%

M

confidential

Call Tracking Software

 

100

 

99

 

100

 

100

 

99

99.6%

NC

 

3

LOGMyCalls St. George, Utah

Mike Riding
855-884-4721
More info

Visit Website

2009

$1 million - $3 million

26 - 50

150+

98%

M

Pilkington, Courtyard Marriott, Kaiser Permanente, Parker, Big O Tire

Performance Tools, Marketing Automation

 

100

 

100

 

100

 

99

 

100

99.8%

NC

 
Strong Performers

4

KeyMetric Las Vegas, Nevada

Antoinette (Toni) Hume
866-261-0917
More info

Visit Website

2007

$3 million - $5 million

11 - 25

1000+

98.45%

M

ING, Chase

Conversion Optimization, Web Analytics Tools

 

99

 

98

 

100

 

99

 

100

99.2%

NC

 

5

Analytic Call Tracking Lake park, Florida

Dave Subers
561-841-1832
More info

Visit Website

2012

$3 million - $5 million

11 - 25

3,800+

98%

L

Confidential

Call Tracking Software

 

97

 

99

 

100

 

99

 

100

99%

NC

 

6

AvidTrak Mountain View, California

Rick Mansuri
888-592-2921
More info

Visit Website

2007

$5 million - $10 million

11 - 25

150+

95%

L

Confidential

Multilingual SEO

 

99

 

100

 

99

 

98

 

97

98.6%

NC

 
Contenders

7

Marchex Seattle, Washington

Russell C. Horowitz
206-331-3300
More info

Visit Website

2003

$250,000 - $1 million

Above 100

1000+

84%

M

razorfish, Carnival, Travel Zoo, reprisemedia, double click

Local SEO, Pay Per Click Management

 

96

 

97

 

100

 

98

 

100

98.2%

NC

 

8

Call Source Westlake Village, California

Jason Scinocca
877-225-5768
More info

Visit Website

1996

Above $10 million

Above 100

2,000+

95%

M

Confidential

Call Tracking Software

 

100

 

97

 

100

 

96

 

97

98%

NC

 

9

Outleads New York, New York

Dorin Rosenshine
(877) 268-1389
More info

Visit Website

2013

$250,000 - $1 million

1 - 10

65

90%

L

confidential

Lead Capture, Marketing Automation

 

96

 

99

 

97

 

100

 

97

97.8%

NC

 

10

Dial800 Beverly Hills, California

Scott Richards
800-564-8685
More info

Visit Website

1996

$3 million - $5 million

11 - 25

100+

87%

H

TimeWarner, Blue Man Group, Curves, RosettaStone, T Mobile

Multilingual SEO

 

95

 

99

 

96

 

100

 

98

97.6%

NC

 
Evaluation Criteria: Best Call Tracking Software
GUI Interface Easy to Use Interface

When evaluating call tracking software, our research team spends time comparing the graphical user interfaces of each piece of software. Our approach to analyzing the GUI involves testing various functions to determine whether the interface adds to or subtracts from the overall experience. Management should be easy to use and contain intuitive aspects which provide different levels of control.

Ease of Integration Quick and Easy Integration

One of the most important aspects of analyzing call tracking software solutions is analyzing the amount of time and effort required by the end client to implement the call tracking solutions into their day-to-day business operations. Whether it be integrating specific phone numbers into advertising campaigns or inserting tracking codes into specific pages, our analysis focuses on ensuring the vendor makes this process simple.

Software Features Variety of Features

Our analysis also spans various software features which range from the tracking and statistical features to the ability to segment specific types of calls to different agents. We analyze the proprietary features in addition to how different software solutions implement the same features differently. By ensuring the software maintains a quality and usable feature set, call tracking software vendors provide their clients with a solid experience.

Reporting Methods In-Depth Reports & Metrics

Having access to comprehensive reports on the success of different advertising campaigns from the perspective of inbound calls is crucial to the use of call tracking solutions. Our analysis discerns the useful statistics included in a report from information which may be deceiving or otherwise useless to the end user. We ensure the vendors we recommend provide their users with useful information and statistics at a glance.

Support Quickly Responds to Clients

Another critical element of our analysis delves into the support practices and capabilities of each software vendor. Having access to support at all times for issues relating to the use of back end services or the actual call tracking and forwarding ensures the vendor will be on top of any issues which may arise during their use of the service. Technical and customer support should be available in a timely manner to resolve issues.

 
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