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Services
Our Selection Process For
Best PPC Bid Management Software
Our Selection Process For
Best PPC Bid Management Software

Last updated: March 1, 2024

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Best
Top 10 PPC Bid Management Software

Best PPC Bid Management Software - March 2024

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

User Interface

User Interface

Features

Features

Effectiveness

Effectiveness

Support

Support

Stability

Stability

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Searchforce Com Searchforce Com
Talk to a Representative: 650-235-8777
Key Facts For Searchforce Com
  • Major Clients:
    Scottrade, Liberty University, Prime Visib...
  • Year Founded:
    2004
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    500+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    85
  • Pricing:
    H
  • Website:
    www.searchforce.com
Request A Quote
Positive 83.3% 5 Reviews
SearchForce has been an invaluable partner. S...
Renee W
Positive
Very knowledgeable staff and easy to work wit...
Gary Anderson
Negative 16.7% 1 Reviews
This place is one of the worst agencies I've...
James B

User Interface

Features

Effectiveness

Support

Stability

Kenshoo, Ltd. Kenshoo, Ltd.
Talk to a Representative: 877-536-7462
Key Facts For Kenshoo, Ltd.
  • Major Clients:
    Omnicom Media Group, Textbooks, CafePress,...
  • Year Founded:
    2006
  • Fulltime Employees:
    500 - 1,000
  • Active Clients:
    2000+
  • Revenue:
    $50 million - $100 million
  • Client Retention Rate:
    85
  • Pricing:
    M
  • Website:
    www.kenshoo.com
Request A Quote
Negative Review 1 Reviews
Anonymous

User Interface

Features

Effectiveness

Support

Stability

Adcore Adcore
Talk to a Representative: 415-799-4515
Key Facts For Adcore
  • Major Clients:
    Confidential.
  • Year Founded:
    2003
  • Fulltime Employees:
    1,000 - 2,500
  • Active Clients:
    150+
  • Revenue:
    $250 million - $500 million
  • Client Retention Rate:
    88
  • Pricing:
    M
  • Website:
    www.adcore.com
Request A Quote
Negative Review 0 Reviews
Anonymous
Negative Review
Anonymous

User Interface

Features

Effectiveness

Support

Stability

Marin Software, Inc Marin Software, Inc
Talk to a Representative: 1 (415) 399-2580
Key Facts For Marin Software, Inc
  • Major Clients:
    Razorfish, W3i.com, Pepperjam, Extra Space...
  • Year Founded:
    2006
  • Fulltime Employees:
    250 - 500
  • Active Clients:
    200+
  • Revenue:
    $50 million - $100 million
  • Client Retention Rate:
    92
  • Pricing:
    H
  • Website:
    www.marinsoftware.com
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Negative Review 1 Reviews
Anonymous
Negative Review
Anonymous

User Interface

Features

Effectiveness

Support

Stability

Acquisio Acquisio
Talk to a Representative: 866-493-9070
Key Facts For Acquisio
  • Major Clients:
    PhD, Yellow Pages Group, iProspect, SEER I...
  • Year Founded:
    2003
  • Fulltime Employees:
    100 - 250
  • Active Clients:
    300
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    90
  • Pricing:
    H
  • Website:
    www.acquisio.com
Request A Quote
Reviews (11)
Positive 36.4% 4 Reviews
Update to initial review : Got to respect a c...
Alan Horic
Positive
Best people, best customer service!
Gerry Routledge
Negative 63.6% 7 Reviews
Save Your Money! One sales phone call and N...
H TSE

User Interface

Features

Effectiveness

Support

Stability

AddMe.com AddMe.com
Talk to a Representative: 888-419-1399
Key Facts For AddMe.com
  • Major Clients:
    ACCC, AustraliaPost, Carsales, Coles, Nest...
  • Year Founded:
    1996
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    50k
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    92
  • Pricing:
    M
  • Website:
    www.addme.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

User Interface

Features

Effectiveness

Support

Stability

Crunchbase, Inc Crunchbase, Inc
Talk to a Representative: 412-921-6881
Key Facts For Crunchbase, Inc
  • Major Clients:
    Confidential.
  • Year Founded:
    2003
  • Fulltime Employees:
    100 - 250
  • Active Clients:
    1250
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    93
  • Pricing:
    M
  • Website:
    www.crunchbase.com
Request A Quote
Reviews (48)
Positive 70.8% 34 Reviews
Love this store. Friendly helpful staff and a...
Dave
Negative 18.8% 9 Reviews
I called looking for a specific product and t...
Jeremy Brunner
Neutral 10.4% 5 Reviews
Lackluster selection.
Frank Arnzen

User Interface

Features

Effectiveness

Support

Stability

8
2003
$100 million - $250 million
250 - 500
1000+
84
M
razorfish, Carnival, Travel Zoo, reprisemedia, double click, Carrier, Indeed, Lending Tree, Central Restaurant Products
97
94
94
97
94
95.2%
NC
Marchex Marchex
Talk to a Representative: 800-840-1012
Key Facts For Marchex
  • Major Clients:
    razorfish, Carnival, Travel Zoo, repriseme...
  • Year Founded:
    2003
  • Fulltime Employees:
    250 - 500
  • Active Clients:
    1000+
  • Revenue:
    $100 million - $250 million
  • Client Retention Rate:
    84
  • Pricing:
    M
  • Website:
    www.marchex.com
Request A Quote
Negative Review 0 Reviews
Anonymous

User Interface

Features

Effectiveness

Support

Stability

Ionic Media, Inc. Ionic Media, Inc.
Talk to a Representative: 818-849-3737
Key Facts For Ionic Media, Inc.
  • Major Clients:
    Aktana, Anthem, Apmex, The Food Lovers, ne...
  • Year Founded:
    2009
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    2,000+
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    97
  • Pricing:
    M
  • Website:
    www.addion.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

User Interface

Features

Effectiveness

Support

Stability

Clickable Clickable
Talk to a Representative: 855-937-7624
Key Facts For Clickable
  • Major Clients:
    The trade desk, Rocketer, Mongoose metrics...
  • Year Founded:
    2006
  • Fulltime Employees:
    100 - 250
  • Active Clients:
    550+
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    91
  • Pricing:
    H
  • Website:
    www.clickable.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

User Interface

Features

Effectiveness

Support

Stability

Evaluation Criteria: Best PPC Bid Management Software
User Interface
User Interface Easy to Use Interface
One of the main objectives of using PPC bid management software is to be able to adequately manage a campaign through an intuitive interface. Our analysis delves into how specific aspects of pay per click campaigns are integrated into the software and how the interface is used to utilize different features. The vendors which we recommend take into consideration how most users are going to use the features when designing them.
Features
Features Variety of Features
Having a variety of features can provide PPC advertisers with different options to approach the creation and optimization of a campaign. Our analysis delves into whether the features add additional value to the software or if the features are more of a hindrance than the standard features. Features should add additional value and not detract from the main goal of the software which ultimately focuses on managing and optimizing bids.
Effectiveness
Effectiveness Quick Bidding Process
The bidding process in pay per click advertising can often be tedious and time consuming due to an abundance of factors. We analyze how well the tool takes into consideration the expectations of the advertising campaign while making changes automatically to reach the goals set through the application. Having automated strategies and functions which greatly enhance the performance of a campaign are essential.
Support
Support Quickly Responds to Clients
No software solution is useful without having access to a support team when things do not go the way that they should. Our analysis covers how well the vendor communicates with their clients in both the case where something is not working properly or where the user feels there is a feature or aspect of the software which could be improved upon. Having a fast and professional support team is a great asset to PPC advertisers.
Stability
Stability Minimal Downtime Incidents
Stability is a crucial aspect of PPC bid management software to ensure the solution is constantly checking the performance of a campaign. Having periods of downtime can negatively influence the overall usefulness of the software and reduce the level of confidence the user has in the software. Stability is often measured in comparison to other software solutions to ensure optimal uptime and reduced maintenance windows.
 
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Our Selection Process For
Best PPC Bid Management Software
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