For affiliate networks, one of the most important aspects of our analysis lies in the overall size of the network. Having a large network of either affiliates or publishers can be a great benefit, but the size of the network is also reliant on the balance of affiliates and publishers within the network. We compare the sizes of each network and the delicate balance which is achieved between some of the most used affiliate networks.
In addition to the size of the network, the overall diversity of the network is also crucial. Having a large number of affiliates and publishers within a network cannot amount to as much as it can if there are a number of different industries accounted for within the network. Affiliates are going to look for publishers which match the types of products and services they offer rather than just any kind of publisher out there.
It is important for the affiliate network to set strong requirements for affiliates to ensure the affiliates which are going to be participating meet minimum standards and guidelines. This ensures a higher quality product being featured across publishers in order to protect publishers from being unfairly targeted or blamed for the quality of products. This extends to an affiliates history of doing business and their communications.
Having a strict set of guidelines for publishers can ensure a higher overall quality of publishers made available through the affiliate network. Our analysis of the requirements ensures that the publishers understand how they should feature affiliates on their websites, that publishers are able to drive relevant visitors to their website, and that the visitors which are click affiliate links are genuinely interested in the product.
The methods which the affiliate networks use to report the status of different campaigns is an important metric during our analysis. We like to see reports which are generated for affiliates offering them the ability to view where their affiliate links are being placed and how they are performing. Reports to publishers should provide them an inside look on how they are performing while offering criticism for improving their conversion rate.