topseos video evaluation
Our Selection Process For
Best Email Marketing Services
Best

Top 10 Email Marketing Service

Best Email Marketing Services - July 2016

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Submission Interface

Protocol Compliance

Delivery Rate

Analytics

Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

GreenRope Vejle, California

Lars Helgeson
619-944-7673
More info

Visit Website

1999

$5 million - $10 million

160

5,000+

95%

M

HumintAdvisors, Advantage Performance Group, WorldCargo, The Spoon, The Wildlife Company

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

GetResponse Wilmington, Delaware

Abby Hartz
1-870-456-2432
More info

Visit Website

1998

Above $10 million

200

350,000+

97%

M

Blue Man Group, Hilton, iStockphoto, Men's Health

 

100

 

99

 

100

 

99

 

98

99.2%

NC

 

3

SendinBlue Seattle, WA

Armand Thiberge
844-338-5050
More info

Visit Website

2012

$5 million - $10 million

55

20,000+

98%

L

Spiegel, ThemeIsle.com, Open ERP, BMW

 

100

 

99

 

96

 

97

 

100

98.4%

NC

 
Strong Performers

4

iContact Morrisville, North Carolina

Gabe Casalett
866-803-9462
More info

Visit Website

2003

Above $10 million

150+

70,000+

85%

M

College Humor, Coleman, Sean John

 

96

 

98

 

96

 

98

 

100

97.6%

NC

 

5

AtomPark Software Saint-Petersburg, Russian Federation

Evgeny Medvednicov
707-709-8405
More info

Visit Website

2001

$5 million - $10 million

50+

370

95%

L

Fintech Trading Inc. , O'HARA Irish Pub and Brewer , iBuildApp

 

97

 

98

 

97

 

98

 

96

97.2%

NC

 

6

Benchmark Email Los Alamitos, California

Curt Keller
800-430-4095
More info

Visit Website

2004

$3 million - $5 million

35

100+

90%

M

unicef, Pixel Tech, SIEMENS, The Modesto Bee, Delcan

 

95

 

98

 

96

 

97

 

96

96.4%

NC

 
Contenders

7

StreamSend Sacramento, California

Dan Forootan
877-439-4078
More info

Visit Website

2004

$3 million - $5 million

13

54

86%

H

Monster.com, Hotels.com, Art.com, Law.com, Mad TV

 

96

 

97

 

92

 

97

 

97

95.8%

NC

 

8

SimplyCast Dartmouth, Canada

Michael Cusden
866-323-6572
More info

Visit Website

1999

$5 million - $10 million

47

1000+

90%

H

EarthLink, Go Daddy, aplus.net, Kookley, EastLink

 

95

 

96

 

94

 

95

 

95

95%

NC

 

9

Campaigner Los Angeles, CA

Hemi Zucker
866-358-6355
More info

Visit Website

1998

Above $10 million

100+

300+

97%

M

Professional Engineers Ontario, Rand Marketing, Young & Rubicam, Family Video, Kensington Tours

 

90

 

96

 

94

 

96

 

96

94.4%

NC

 

10

Mad Mimi New York, New York

Gary Levitt
877-960-6464
More info

Visit Website

2006

$5 million - $10 million

52

1,000+

97%

M

Imperial Marketing Group, LLC, Fables by Barrie, Wild Mammal Care of Alabama, Girl Charlee Fabrics, Pine Street Art Works

 

95

 

94

 

93

 

95

 

92

93.8%

NC

 
Evaluation Criteria: Email Marketing Services
Submission Interface Easy to Use Interface

One of the greatest benefits to email marketing services is the online interfaces and remote controlling features that allow email marketers a level of flexibility in how they manage and submit their email releases. Our analysis of the submission interface delves into the features and functions provided in the interface for creating and submitting HTML and highly-customized emails and the overall usability of the interface.

Protocol Compliance Works With Standard Clients

We find it vitally important for an email marketing company to ensure their email communications meet email standards and protocols to not only ensure deliverability, but to prevent anti-spam measures and other systems from preventing the delivery of the emails. The vendors which we recommend have an in-depth understanding of email protocols, anti-spam factors, and other factors which could negatively impact the email marketing service.

Delivery Rate High Rate of Delivery

The achieved delivery rate of the email marketing service is another key factor to ensure that users of the email marketing service will have their communications received by their audience. Many of the services provide guidelines for how to get around many common anti-spam methods which can accidentally target legitimate communications. These vendors are true experts in improving and maintaining a high delivery rate.

Analytics Accurate Metrics and Info

In addition to a high delivery rate, effective email marketing services also provide their marketers with useful metrics and analytics. This often provides an email marketer with an enhanced look at the success of their campaigns through tracked deliveries, reads, and clicks within emails. Our analysis also spans an array of tests to ensure the data of each email marketing platform is not only comprehensive but accurate as well.

Support Quickly Responds to Clients

The support component of the evaluation process ensures the email marketing companies offer their clients an open channel of communication to resolve any issues they may encounter. Whether it be an issue of downtime, malfunctioning features, or anti-spam systems, the email marketing service should offer their customers with a channel available online or over the phone to resolve the issues they may come across.

 
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