We evaluate and rank pay per click automation solutions which focus on providing PPC marketers with an enhanced experience in automating not only the creation of campaigns, but improved methods of segmentation and targeting within the campaign. We analyze the simplicity of the setup process in addition to how much customization is offered for automating the creating of pay per click campaigns across different networks.
Bid management is an important part of the analysis to ensure the vendors are providing a tool to PPC marketers which effectively controls bids on keywords in order to minimize the cost per acquisition amongst other key metrics. We ensure the bid management aspect of the software takes into consideration the client’s goals with their campaign in order to make the best decisions on raising or lower bids on select keywords.
We understand the importance of being able to track the success of pay per click campaigns. Our analysis of PPC automation software also includes a look at how different vendors offer their users with tracking methods and strategies for determining the overall performance of campaigns. This often extends beyond the use of PPC network statistics and information in order to be able to measure performance more thoroughly.
For PPC automation software, we understand the importance of having a system to generate reports and information with both accuracy and efficiency. Our analysis delves into the reporting methods and features which provide advertisers with important information to make better decisions. We determine whether the reports contain accurate information and also look for software which provides insight on where to go next.
Having an effective customer support team is very critical for pay per click automation software. Due to the nature of the software, if there are any issues which occur it could become costly to the advertiser. Our analysis ensures the vendors which we recommend are not only available to provide guidance and advice for running the software, but are able to make infrastructural changes to fix key issues which may negatively impact it.