Best PPC Automation Software
Evaluation Criteria for Best PPC Automation Software
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Best PPC Automation Software & Tools - August 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Campaign AutomationSoftware's ability to automate various aspects of campaign creation and management.Bid ManagementSoftware's ability to adequately maintain and manage bids.Tracking MethodsCampaign's strategy and method for tracking success.Reporting MethodsSoftware's methods and strategy for reporting performance and success.Customer SupportSoftware provider's processes and method for providing customer support. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
Dynamic Creative

North Sydney, Australia Steve Power 61-882241700_ Visit Dynamic Creative File A Complaint
Commend This Vendor
1999 $1 million - $2,999,999 26 - 50 67 85% L AHG, Contiki, Betfred, Fiji Airways, Flight Centre
99.8%
100 100 100 99 100 NC More Info
2nd Award
Clickable

New York, New York David S. Kidder 877-775-6699_ Visit Clickable File A Complaint
Commend This Vendor
2006 $1 million - $2,999,999 11 - 25 150+ 91% H Bruce Clay, Inc, Marchex, Mongoose metrics, Rocketer, The trade desk
98.8%
98 99 100 98 99 +1 More Info
3rd Award
adX Search

UPPSALA, Sweden Mikael A. Pettersson +46-18677570_ Visit adX Search File A Complaint
Commend This Vendor
2004 $5 million - $9,999,999 51 - 100 56 92% M OLighting, servicestart, media planering, Sensus, MyKnobs.com
99.2%
99 100 98 99 100 -1 More Info
4
Acquisio

Brossard, Canada Marc Poirier 1-4504652631_ Visit Acquisio File A Complaint
Commend This Vendor
2003 Over $10 million Above 100 300 90% H iProspect, NetBooster, SEER Interactive, Yellow Pages Group, PhD
99.6%
100 99 100 99 100 NC More Info
5
Marin Software

San Francisco, California Christopher Lien 415-399-2580_ Visit Marin Software File A Complaint
Commend This Vendor
2006 Over $10 million Above 100 100+ 92% H Autotropolis, Extra Space Storage, Pepperjam, W3i.com, Razorfish
98.4%
100 99 96 97 100 NC More Info
6
Kenshoo

Tel-Aviv, Israel Yoav Izhar-Prato +972-37466500_ Visit Kenshoo File A Complaint
Commend This Vendor
2006 $3 million - $4,999,999 26 - 50 195 85% M Clix Marketing, CafePress, Textbooks, Omnicom Media Group, iREP
98.2%
96 98 99 98 100 NC More Info
7
Search Force

New York, New York Dean Donovan 650-235-8800_ Visit Search Force File A Complaint
Commend This Vendor
2004 $5 million - $9,999,999 26 - 50 55 92% M Experian QAS, PlattForm, Scottrade
97.8%
96 99 98 100 96 NC More Info
8
Exults

Fort Lauderdale, Florida Zach Hoffman 866-999-4736_ Visit Exults File A Complaint
Commend This Vendor
2005 $3 million - $4,999,999 26 - 50 100+ 98% M Dr. G\'s WeightLoss & Wellness, Farm Stores, Kaplan University, GoldFellow®, Poster.com
97.4%
95 98 97 99 98 NC More Info
9
Ads Machine

VOGHERA, PV, Italy Carl Minton 39-038362787_ Visit Ads Machine File A Complaint
Commend This Vendor
2008 $3 million - $4,999,999 26 - 50 44 90% M Confidential
97.2%
96 98 97 99 96 NC More Info
10
WordStream

Boston, Massachusetts Robert I. Adler 617-963-0555_ Visit WordStream File A Complaint
Commend This Vendor
2007 $3 million - $4,999,999 26 - 50 78 90% M USA Today, Entrepreneur, New Driver School, Mum.edu, Fortune
96.8%
97 98 97 95 97 NC More Info

Evaluation Criteria - How We Identify The Best PPC Automation Software in US

topseos.com, the independent authority on Search vendors, evaluates and ranks the best pay per click automation software vendors in the online marketing industry. To understand a business’ experience using the software we often times contact previous clients of each software solution to obtain an evaluation.

There are many different aspects of this type of software which can be evaluated, but we have identified five that separate the best. These five key areas are: Campaign Automation, Bid Management, Tracking Methods, Reporting Methods, and Customer Support.

Campaign Automation delves into aspects of the software which assist in creating, maintaining, and managing campaigns in a variety of PPC engines through ease-of-use features and tools that simplify the process across each platform.

Bid Management focuses on the features to assist in selecting the most efficient bids for keywords to achieve the best CPCs or conversions depending on the preference of the user.

The various tracking methods of the PPC automation software platform are taken into consideration during the evaluation to understand how potential customers are tracked, various aspects of segmentation, and other features which are included in tracking.

The evaluation also includes a look at the reporting methods and procedures, looking into the information provided in reports and the ease of reading various points of data.

The customer support processes of each PPC automation software vendor ensures efficient communication between vendor and customer to address issues and problems with the software, questions, and other types of support offered by the company.

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How simple was the process of setting up the PPC automation software?
  • What types of keywords did the software suggest?
  • How effective were the selected keywords in achieving effective clicks?
  • Did you have to contact the support team for any reason? If so, were they fast and helpful?
  • Did the change in performance for your PPC campaign justify the cost of the software?