topseos video evaluation
Our Selection Process For
Best PPC Automation Software & Tools

Last updated: September 1, 2016

Improve Your Rankings | Apply For Rankings | Evaluation Criteria

 
Best

Top 10 PPC Automation Software

Best PPC Automation Software & Tools - September 2016

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

adCore

Tel Aviv, Israel

Talia Schmidt
1-415-799-4515
More info

Visit Website

2003

$3 million - $5 million

35

150+

88%

M

Confidential.

 

100

 

100

 

100

 

99

 

100

99.8%

NC

 

2

Marin Software

San Francisco, California

Christopher Lien
415-399-2580
More info

Visit Website

2006

Above $10 million

50+

200+

92%

H

Razorfish, W3i.com, Pepperjam, Extra Space Storage, Autotropolis

 

98

 

99

 

100

 

98

 

99

98.8%

NC

 

3

Clickable

San Francisco, California

David S. Kidder
855-937-7624
More info

Visit Website

2006

Above $10 million

75

550+

91%

H

The trade desk, Rocketer, Mongoose metrics, Bruce Clay, Inc, Marchex

 

99

 

100

 

98

 

99

 

100

99.2%

NC

 
Strong Performers

4

Search Force

New York, New York

Dean Donovan
650-235-8800
More info

Visit Website

2004

$5 million - $10 million

13

255

92%

M

Scottrade, PlattForm, Experian QAS

 

100

 

99

 

100

 

99

 

100

99.6%

NC

 

5

adX Search

San Francisco, California

Mikael A. Pettersson
415-795-7902
More info

Visit Website

2004

$5 million - $10 million

14

156

92%

M

Sensus, media planering, servicestart, OLighting, MyKnobs.com

 

100

 

99

 

96

 

97

 

100

98.4%

NC

 

6

ClickSweeper

San Jose, California

James Lee
408-944-9080
More info

Visit Website

2004

$1 million - $3 million

36

100+

90%

M

SunWing Travel, Direct Line Cruises, Affordable Tours, All4Cellular

 

96

 

98

 

99

 

98

 

100

98.2%

NC

 
Contenders

7

Acquisio

Brossard, Canada

Marc Poirier
450-465-2631
More info

Visit Website

2003

Above $10 million

57

300

90%

H

PhD, Yellow Pages Group, iProspect, SEER Interactive, NetBooster

 

96

 

99

 

98

 

100

 

96

97.8%

NC

 

8

WordStream

Boston, Massachusetts

Robert I. Adler
617-963-0555
More info

Visit Website

2007

$3 million - $5 million

30

78

90%

M

Mum.edu, New Driver School, Entrepreneur, USA Today, Fortune

 

95

 

98

 

97

 

99

 

98

97.4%

NC

 

9

SEOP

Santa Ana, California

William
877-231-1557
More info

Visit Website

2000

Above $10 million

100+

500+

98.2%

M

Attorneys, Doctors, Inc 500 Executives, Professional Athletes, Political Figures

 

96

 

98

 

97

 

99

 

96

97.2%

NC

 

10

Dynamic Creative

North Sydney, Australia

Steve Power
61-882241700
More info

Visit Website

1999

$1 million - $3 million

23

67

85%

L

Flight Centre, Fiji Airways, Betfred, Contiki, AHG

 

97

 

98

 

97

 

95

 

97

96.8%

NC

 
Evaluation Criteria: Best PPC Automation Software
Campaign Automation Quick, Efficient Automation

We evaluate and rank pay per click automation solutions which focus on providing PPC marketers with an enhanced experience in automating not only the creation of campaigns, but improved methods of segmentation and targeting within the campaign. We analyze the simplicity of the setup process in addition to how much customization is offered for automating the creating of pay per click campaigns across different networks.

Bid Management Effectively Update Bids

Bid management is an important part of the analysis to ensure the vendors are providing a tool to PPC marketers which effectively controls bids on keywords in order to minimize the cost per acquisition amongst other key metrics. We ensure the bid management aspect of the software takes into consideration the client’s goals with their campaign in order to make the best decisions on raising or lower bids on select keywords.

Tracking Methods Effective Campaign Tracking

We understand the importance of being able to track the success of pay per click campaigns. Our analysis of PPC automation software also includes a look at how different vendors offer their users with tracking methods and strategies for determining the overall performance of campaigns. This often extends beyond the use of PPC network statistics and information in order to be able to measure performance more thoroughly.

Reporting Methods In-Depth Reports & Metrics

For PPC automation software, we understand the importance of having a system to generate reports and information with both accuracy and efficiency. Our analysis delves into the reporting methods and features which provide advertisers with important information to make better decisions. We determine whether the reports contain accurate information and also look for software which provides insight on where to go next.

Customer Support Quickly Responds to Clients

Having an effective customer support team is very critical for pay per click automation software. Due to the nature of the software, if there are any issues which occur it could become costly to the advertiser. Our analysis ensures the vendors which we recommend are not only available to provide guidance and advice for running the software, but are able to make infrastructural changes to fix key issues which may negatively impact it.

 
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