Best PPC Automation Software & Tools - March 2015

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Campaign Automation

Bid Management

Tracking Methods

Reporting Methods

Customer Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Kenshoo Tel-Aviv, Israel

Yoav Izhar-Prato
+972-37466500
More info

Visit Website

2006

$3 million - $5 million

26 - 50

195

85%

M

Omnicom Media Group, Textbooks, CafePress, Clix Marketing, iREP

Enterprise Local SaaS, PPC Bid Management

 

100

 

100

 

100

 

99

 

100

99.8%

NC

 

2

Marin Software San Francisco, California

Christopher Lien
415-399-2580
More info

Visit Website

2006

Above $10 million

Above 100

100+

92%

H

Razorfish, W3i.com, Pepperjam, Extra Space Storage, Autotropolis

PPC Bid Management, Web Analytics Tools

 

98

 

99

 

100

 

98

 

99

98.8%

NC

 

3

Clickable New York, New York

David S. Kidder
877-775-6699
More info

Visit Website

2006

$1 million - $3 million

11 - 25

150+

91%

H

The trade desk, Rocketer, Mongoose metrics, Bruce Clay, Inc, Marchex

Pay Per Click Management

 

99

 

100

 

98

 

99

 

100

99.2%

NC

 
Strong Performers

4

Acquisio Brossard, Canada

Marc Poirier
1-4504652631
More info

Visit Website

2003

Above $10 million

Above 100

300

90%

H

PhD, Yellow Pages Group, iProspect, SEER Interactive, NetBooster

SEO Software

 

100

 

99

 

100

 

99

 

100

99.6%

NC

 

5

adX Search UPPSALA, Sweden

Mikael A. Pettersson
+46-18677570
More info

Visit Website

2004

$5 million - $10 million

51 - 100

56

92%

M

Sensus, media planering, servicestart, OLighting, MyKnobs.com

PPC Automation

 

100

 

99

 

96

 

97

 

100

98.4%

NC

 

6

Search Force New York, New York

Dean Donovan
650-235-8800
More info

Visit Website

2004

$5 million - $10 million

26 - 50

55

92%

M

Scottrade, PlattForm, Experian QAS

PPC Bid Management

 

96

 

98

 

99

 

98

 

100

98.2%

NC

 
Contenders

7

Exults Fort Lauderdale, Florida

Zach Hoffman
866-999-4736
More info

Visit Website

2005

$3 million - $5 million

26 - 50

100+

98%

M

Poster.com, GoldFellow?, Kaplan University, Farm Stores, Dr. G's WeightLoss & Wellness

Pay Per Click Management, Search Engine Optimization

 

96

 

99

 

98

 

100

 

96

97.8%

NC

 

8

Ads Machine VOGHERA, PV, Italy

Carl Minton
39-038362787
More info

Visit Website

2008

$3 million - $5 million

26 - 50

44

90%

M

Confidential

PPC Bid Management

 

95

 

98

 

97

 

99

 

98

97.4%

NC

 

9

WordStream Boston, Massachusetts

Robert I. Adler
617-963-0555
More info

Visit Website

2007

$3 million - $5 million

26 - 50

78

90%

M

Mum.edu, New Driver School, Entrepreneur, USA Today, Fortune

Bing PPC Management, Web Analytics Tools, Pay Per Click Management

 

96

 

98

 

97

 

99

 

96

97.2%

NC

 

10

Dynamic Creative North Sydney, Australia

Steve Power
61-882241700
More info

Visit Website

1999

$1 million - $3 million

26 - 50

67

85%

L

Flight Centre, Fiji Airways, Betfred, Contiki, AHG

Video SEO, Social Media Marketing, Pay Per Click Management

 

97

 

98

 

97

 

95

 

97

96.8%

NC

 
Evaluation Criteria: Best PPC Automation Software
Campaign Automation Quick, Efficient Automation

We evaluate and rank pay per click automation solutions which focus on providing PPC marketers with an enhanced experience in automating not only the creation of campaigns, but improved methods of segmentation and targeting within the campaign. We analyze the simplicity of the setup process in addition to how much customization is offered for automating the creating of pay per click campaigns across different networks.

Bid Management Effectively Update Bids

Bid management is an important part of the analysis to ensure the vendors are providing a tool to PPC marketers which effectively controls bids on keywords in order to minimize the cost per acquisition amongst other key metrics. We ensure the bid management aspect of the software takes into consideration the client’s goals with their campaign in order to make the best decisions on raising or lower bids on select keywords.

Tracking Methods Effective Campaign Tracking

We understand the importance of being able to track the success of pay per click campaigns. Our analysis of PPC automation software also includes a look at how different vendors offer their users with tracking methods and strategies for determining the overall performance of campaigns. This often extends beyond the use of PPC network statistics and information in order to be able to measure performance more thoroughly.

Reporting Methods In-Depth Reports & Metrics

For PPC automation software, we understand the importance of having a system to generate reports and information with both accuracy and efficiency. Our analysis delves into the reporting methods and features which provide advertisers with important information to make better decisions. We determine whether the reports contain accurate information and also look for software which provides insight on where to go next.

Customer Support Quickly Responds to Clients

Having an effective customer support team is very critical for pay per click automation software. Due to the nature of the software, if there are any issues which occur it could become costly to the advertiser. Our analysis ensures the vendors which we recommend are not only available to provide guidance and advice for running the software, but are able to make infrastructural changes to fix key issues which may negatively impact it.

 
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