topseos video evaluation
Our Selection Process For
Best Web Analytics Tools
Best

Top 10 Web Analytics Software

Best Web Analytics Tools - May 2016

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Implementation

User Interface

Timeliness

Accuracy

Customization

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Lyris Technologies Emeryville, California

Luis Rivera
800-768-2929
More info

Visit Website

1994

$5 million - $10 million

50

150+

90%

L

Blue Tent Marketing, Dynamo, Palm Source, Jupiter Media, Appellation America

 

100

 

100

 

100

 

100

 

100

100%
Increased +3

+3

 

2

ClickTale Ltd. Berkeley, California

Dr. Tal Schwartz
544-637-630
More info

Visit Website

2006

Above $10 million

400+

70000+

97%

M

DigiGifts.com.au, castus.co.uk, DiversityJobs.com, Skiddle Ltd, Tripbase.com

 

100

 

99

 

100

 

98

 

100

99.4%
Increased +5

+5

 

3

Fireclick Mountain View, California

Joel Ronning
650-917-7600
More info

Visit Website

1999

$5 million - $10 million

37

400

82%

H

Smart Bargains, Tower Records, Lillian Vernon, Improvement Direct, JoS. A. Bank Clothiers

 

100

 

99

 

97

 

98

 

99

98.6%
Increased +5

+5

 
Strong Performers

4

VisiStat, Inc. San Jose, California

Tina Bean
800-408-9311
More info

Visit Website

2005

Above $10 million

125

108,000

90%

L

Market Leader, Dominion Enterprises, Microsoft

 

96

 

99

 

98

 

100

 

96

97.8%
Increased +6

+6

 

5

Woopra, Inc San Francisco, California

Eli Rosenberg
415-618-0629
More info

Visit Website

2007

$1 million - $3 million

46

150+

93%

M

Dot & Bo, GetGoing, PowToon

 

96

 

99

 

97

 

95

 

97

96.8%
Decreased -3

-3

 

6

OneStat Lemelerberg 13, Netherlands

Niels Brinkman
+31-0172244043
More info

Visit Website

2002

$5 million - $10 million

80

600+

80%

H

Cornell University, Dunlop, Thomas Cook, Fujifilm, La Redoute

 

95

 

97

 

95

 

98

 

97

96.4%
Decreased -3

-3

 
Contenders

7

KISSmetrics San Francisco, California

Dave McClure
888-767-5477
More info

Visit Website

2008

$3 million - $5 million

60

150+

95%

M

uber confrence, Personal capital, word press

 

94

 

95

 

97

 

95

 

97

95.6%
Decreased -6

-6

 

8

Webtrends Portland, Oregon

Alex Yoder
877-932-8736
More info

Visit Website

1993

Above $10 million

150

1000+

90%

M

CMP Media LLC, ZAAZ, Future Now, Inc.

 

97

 

93

 

96

 

96

 

94

95.2%
Increased +1

+1

 

9

Omniture Orem, Utah

John Broady
801-722-7000
More info

Visit Website

1996

Above $10 million

58

1000+

90%

H

Hewlett Packard, eBay, Gannett

 

94

 

96

 

95

 

93

 

93

94.2%
Decreased -4

-4

 

10

HitTail Palo Alto, California

Rob Walling
Confidential
More info

Visit Website

2006

Above $10 million

120

1000+

95%

H

PC World, TechCrunch, CNet, BusinessWeek, The Wall Street Journal

 

92

 

95

 

94

 

93

 

93

93.4%
Decreased -4

-4

 
Evaluation Criteria: Best Web Analytics Software
Implementation Easy Implemented Tracking

We understand the need for accurate information when measuring engagement and activity on a website. The vendors which we recommend for web analytics are vendors which are highly specialized in producing web analytics software which is easy to integrate while ensuring that the scaling of the website is taken into consideration. We ensure the vendors we recommend offer unique methods of tracking and implementation.

User Interface Easy to Use Interface

It is important for a web analytics platform to be usable to the main users. We analyze the user interface to ensure that users are able to adapt to the features being presented and are able to navigate different areas of the software. We also analyze any helpful documentation and tips which are provided with the software while ensuring there are training programs and other resources made available to the buyers of the tools.

Timeliness Quick Response Times

Webmasters often rely upon fast information to make decisions on the future direction of a website. We analyze different web analytics tools based on their ability to provide both accurate and timely information. The greater delay in the information being displayed to the user the less helpful the information can become. The vendors which we recommend offer near real-time statistics and reports to help webmasters make faster decisions.

Accuracy Ability to Measure Accuracy

The accuracy of the information being tracked is a vital component of our analysis. We often determine the authenticity by performing various tests to ensure the information being given to the user through the interface matches up with the actual results achieved. Having an inaccurate look at the audience of a website can cause webmasters to draw incorrect conclusions on current success which can lead to the wrong changes being made.

Customization Tailor Features to Use

Lastly, we also delve into the level of customization which is provided to the user based on the features and information most important to them. Many software vendors offer their users the ability to create their own dashboards or integrate their platform using APIs or reporting mechanisms. In addition, there is often the ability to manage different users with permissions while being able to install plug-ins or extensions.

 
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