Best Web Analytics Tools - May 2015

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Implementation

User Interface

Timeliness

Accuracy

Customization

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Woopra, Inc San Francisco, California

Eli Rosenberg
415-618-0629
More info

Visit Website

2007

$1 million - $3 million

46

150+

93%

M

Dot & Bo, GetGoing, PowToon

Web Analytics Tools

 

100

 

100

 

100

 

100

 

100

100%
Increased +3

+3

 

2

Omniture Orem, Utah

John Broady
801-722-7000
More info

Visit Website

1996

Above $10 million

Above 100

1000+

90%

H

Hewlett Packard, eBay, Gannett

Web Design, Search Engine Optimization

 

100

 

99

 

100

 

98

 

100

99.4%
Increased +3

+3

 

3

HitTail New York, New York

Rob Walling
confidential
More info

Visit Website

2006

Above $10 million

11 - 25

1000+

95%

H

PC World, TechCrunch, CNet, BusinessWeek, The Wall Street Journal

Ecommerce SEO, Internet Marketing Blogs

 

100

 

99

 

97

 

98

 

99

98.6%
Decreased -1

-1

 
Strong Performers

4

KISSmetrics San Francisco, California

Dave McClure
888-767-5477
More info

Visit Website

2008

$3 million - $5 million

51 - 100

150+

95%

M

uber confrence, Personal capital, word press

Web Analytics Tools

 

96

 

99

 

98

 

100

 

96

97.8%
Decreased -3

-3

 

5

OneStat Alphen A/d Rijn, Netherlands

Niels Brinkman
+31-172244043
More info

Visit Website

2002

$250,000 - $1 million

1 - 10

100+

80%

H

Cornell University, Dunlop, Thomas Cook, Fujifilm, La Redoute

Click Fraud Monitoring

 

96

 

99

 

97

 

95

 

97

96.8%
Decreased -2

-2

 

6

VisiStat, Inc. Campbell, California

JIm Campbell
408-725-9377
More info

Visit Website

2005

$5 million - $10 million

11 - 25

108,000

90%

L

Market Leader, Dominion Enterprises, Microsoft

Social Media Management, Conversion Optimization

 

95

 

97

 

95

 

98

 

97

96.4%

NC

 
Contenders

7

Fireclick Mountain View, California

Joel Ronning
650-917-7600
More info

Visit Website

1999

$3 million - $5 million

26 - 50

400

82%

H

Smart Bargains, Tower Records, Lillian Vernon, Improvement Direct, JoS. A. Bank Clothiers

Web Analytics Tools

 

94

 

95

 

97

 

95

 

97

95.6%

NC

 

8

Lyris Technologies Emeryville , California

Luis Rivera
800-768-2929
More info

Visit Website

1994

$5 million - $10 million

26 - 50

100+

90%

L

Blue Tent Marketing, Dynamo, Palm Source, Jupiter Media, Appellation America

Web Design, Pay Per Click Management, Search Engine Optimization

 

97

 

93

 

96

 

96

 

94

95.2%

NC

 

9

Webtrends Portland, Oregon

Alex Yoder
877-932-8736
More info

Visit Website

1993

Above $10 million

Above 100

1000+

90%

M

CMP Media LLC, ZAAZ, Future Now, Inc.

Web Analytics Tools

 

94

 

96

 

95

 

93

 

93

94.2%

NC

 

10

ClickTale Ltd. Ramat Gan, Israel

Dr. Tal Schwartz
544-637-630
More info

Visit Website

2006

$3 million - $5 million

51 - 100

70000+

97%

M

DigiGifts.com.au, castus.co.uk, DiversityJobs.com, Skiddle Ltd, Tripbase.com

Conversion Optimization, Search Engine Optimization

 

92

 

95

 

94

 

93

 

93

93.4%

NC

 
Evaluation Criteria: Best Web Analytics Software
Implementation Easy Implemented Tracking

We understand the need for accurate information when measuring engagement and activity on a website. The vendors which we recommend for web analytics are vendors which are highly specialized in producing web analytics software which is easy to integrate while ensuring that the scaling of the website is taken into consideration. We ensure the vendors we recommend offer unique methods of tracking and implementation.

User Interface Easy to Use Interface

It is important for a web analytics platform to be usable to the main users. We analyze the user interface to ensure that users are able to adapt to the features being presented and are able to navigate different areas of the software. We also analyze any helpful documentation and tips which are provided with the software while ensuring there are training programs and other resources made available to the buyers of the tools.

Timeliness Quick Response Times

Webmasters often rely upon fast information to make decisions on the future direction of a website. We analyze different web analytics tools based on their ability to provide both accurate and timely information. The greater delay in the information being displayed to the user the less helpful the information can become. The vendors which we recommend offer near real-time statistics and reports to help webmasters make faster decisions.

Accuracy Ability to Measure Accuracy

The accuracy of the information being tracked is a vital component of our analysis. We often determine the authenticity by performing various tests to ensure the information being given to the user through the interface matches up with the actual results achieved. Having an inaccurate look at the audience of a website can cause webmasters to draw incorrect conclusions on current success which can lead to the wrong changes being made.

Customization Tailor Features to Use

Lastly, we also delve into the level of customization which is provided to the user based on the features and information most important to them. Many software vendors offer their users the ability to create their own dashboards or integrate their platform using APIs or reporting mechanisms. In addition, there is often the ability to manage different users with permissions while being able to install plug-ins or extensions.

 

Best Web Analytics Tools in our list have been rated 5 out of 5 by more than 380 reviewers and customers. To learn more, view the client testimonials in our vendor profiles.

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