Change in Rank
One of the main objectives of social media management software is to ensure that the client’s message is being delivered adequately across all of the relevant social media channels. Our analysis of content syndication focuses on how well the software delvers a particular message across each channel and how well the software ensures the content is being custom tailored to the method of delivery and the expectations of the users.
Another critical aspect addressed during our analysis is integration. Our analysis ensures that the social media management software is capable of integrating within different CRM solutions as well as other software which can be used to measure engagement with potential and current customers. Businesses which leverage social media for their current or potential user base need integration to ensure a single system for managing leads or requests.
Our analysis of the analytics produced by the software begins by ensuring important metrics are being addressed in the tracking features within the software using successful methods. The availability of analytics and generated reports ensures the business will be able to leverage the information they are receiving about the performance of their social media marketing campaigns. This leads to a better use of the acquired interactions in social media.
It is important for social media management software to house a variety of features ranging from supporting a wide variety of social networks to being able to schedule messages ahead of time for convenience. Our analysis spans the sheer number of features in addition to how the features impact the usability of the software in comparison to other providers of social media management software within the industry.
Due to the nature of the software, we understand the importance of having access to a support team if something goes wrong. Our analysis delves into how easy it is to get in contact with a representative of the company producing the software. In addition, we analyze how quick the company can handle resolving common and uncommon issues in comparison to top competitors and providers of similar software.