Last updated: January 1, 2015

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Best Social Media Management Tools - January 2015

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Content Syndication

Integration

Analytics

Feature Set

Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

HootSuite Media Vancouver, Canada

Ryan Holmes
1-6044848902
More info

Visit Website

2008

$1 million - $3 million

11 - 25

50+

92%

M

Confidential

Mobile Marketing

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

Shoutlet Madison, Wisconsin

Jason Weaver
608-833-0088
More info

Visit Website

2010

$1 million - $3 million

26 - 50

300+

95%

H

Norwegian Cruise Line, Burger King, AT&T, Cars.com, Cisco

Social Media Management

 

100

 

100

 

99

 

100

 

100

99.8%

NC

 

3

Wildfire Interactive Redwood City, California

Alain Chuard
888-274-0929
More info

Visit Website

2008

Above $10 million

Above 100

500+

90%

M

CotaiJet, GAC TV, KLM Royal Dutch Airlines, Jamba Juice

Search Engine Optimization

 

100

 

98

 

100

 

99

 

100

99.4%

NC

 
Strong Performers

4

Spredfast Austin, Texas

Scott McCaskill
888-212-2216
More info

Visit Website

2008

$1 million - $3 million

11 - 25

27

90%

M

Convio, HomeAway, Porter Novelli, Nokia

SEO Training

 

100

 

99

 

100

 

99

 

100

99.6%

NC

 

5

AwarenessHUB Burlington, Massachusetts

Mike Lewis
866-487-5623
More info

Visit Website

2014

$5 million - $10 million

51 - 100

200

99%

M

Comcast Sportsnet, NBCUniversal, MLB, amdocs, Fairmont

Content Distribution, Social Media Marketing, Search Engine Optimization

 

97

 

99

 

100

 

99

 

100

99%

NC

 

6

Syncapse Corp. Toronto, Canada

Michael Scissons
1-4165933773
More info

Visit Website

2007

Above $10 million

Above 100

200+

92%

L

BlackBerry, Cellularsouth, Edelman, Sony, Britvic

 

97

 

99

 

100

 

98

 

99

98.6%

NC

 
Contenders

7

Sprout Social Chicago, Illinois

Justyn Howard
866-878-3231
More info

Visit Website

2009

$1 million - $3 million

26 - 50

50+

91%

M

VentureBeat, ReadWriteWeb, TechCrunch, Mashable, The Wall Street Journal

Search Engine Optimization

 

98

 

96

 

99

 

98

 

100

98.2%

NC

 

8

Engage121 Norwalk, Connecticut

Jon Victor
888-607-9101
More info

Visit Website

1999

$5 million - $10 million

26 - 50

58

87%

M

Edward Jones, Prudential, curves, Geico.com, Century21

Social Media Management

 

96

 

99

 

97

 

100

 

97

97.8%

NC

 

9

BuzzStream Austin, Texas

Paul May
877-309-3365
More info

Visit Website

2009

$3 million - $5 million

51 - 100

800+

95%

H

WordStream, Rubbermaid, Sapient, Bazaarvoice, HomeAway

SEO Software, Link Building Software

 

96

 

97

 

98

 

97

 

99

97.4%

NC

 

10

Crowd Factory San Francisco, California

Sanjay Dholakia
888-801-9197
More info

Visit Website

2006

$1 million - $3 million

11 - 25

75

90%

M

Universal Music, Sony Music, Microsoft, American Red Cross, HBO

Search Engine Optimization

 

96

 

98

 

97

 

99

 

95

97%

NC

 
Evaluation Criteria: Best Social Media Management Tools
Content Syndication How Content is Delivered

One of the main objectives of social media management software is to ensure that the client’s message is being delivered adequately across all of the relevant social media channels. Our analysis of content syndication focuses on how well the software delvers a particular message across each channel and how well the software ensures the content is being custom tailored to the method of delivery and the expectations of the users.

Integration Cohesive Social Media

Another critical aspect addressed during our analysis is integration. Our analysis ensures that the social media management software is capable of integrating within different CRM solutions as well as other software which can be used to measure engagement with potential and current customers. Businesses which leverage social media for their current or potential user base need integration to ensure a single system for managing leads or requests.

Analytics Accurate Metrics and Info

Our analysis of the analytics produced by the software begins by ensuring important metrics are being addressed in the tracking features within the software using successful methods. The availability of analytics and generated reports ensures the business will be able to leverage the information they are receiving about the performance of their social media marketing campaigns. This leads to a better use of the acquired interactions in social media.

Feature Set Variety of Features

It is important for social media management software to house a variety of features ranging from supporting a wide variety of social networks to being able to schedule messages ahead of time for convenience. Our analysis spans the sheer number of features in addition to how the features impact the usability of the software in comparison to other providers of social media management software within the industry.

Support Quickly Responds to Clients

Due to the nature of the software, we understand the importance of having access to a support team if something goes wrong. Our analysis delves into how easy it is to get in contact with a representative of the company producing the software. In addition, we analyze how quick the company can handle resolving common and uncommon issues in comparison to top competitors and providers of similar software.

 
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9045 Strada Stell Court
Suite 103
Naples, FL 34109

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800-874-2458
 
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