We take a meticulous approach to evaluating search engine optimization companies in India. Our analysis delves into the on page optimization strategies which each SEO company uses to optimize the various aspects built within a web page for major search engines. As spiders access a page, on page elements are optimized to ensure the information is being read and the information is relevant to the target audience.
Our strategy for investigating the off page strategies of online marketing companies is to take a look at which methods are being used and which are being prioritized. We compare the different strategies and methods of the top competing search engine optimization companies and to what extent they produce them in order to be able to compare the depth and quality of the strategies implemented by each SEO company.
Our evaluation also involves an in-depth look at the needs analysis and discovery performed by each of the SEO companies. We understand the importance of having goals consistently met and ensure that the SEO vendors we recommend in India have a thorough understanding of how to identify the needs and requirements of their clients. In addition, we ensure our recommended vendors are setting the right expectations.
Our look at keyword analysis involves learning about the internal philosophies and strategies for determining relevant keywords and search terms for each campaign. The keywords being selected for each part of the campaign is vital to the success of an organic optimization campaign. We investigate how the vendors select the keywords, how they are being organized, and how they relate to the core audience.
We also spend time investigating each vendor’s methods for creating and distributing reports relating to the progress and results of their organic optimization campaigns. Reports are crucial to ensure the customer understands now only what is being done for them organically, but the progress of those campaigns and how they are performing over a period of time. We analyze the relevancy and accuracy of these reports.