Change in Rank
For businesses which sell products online it is absolutely crucial to be able to use a shopping cart software which is easy to use from both the perspective of the buyer and the merchant. Our analysis determines the overall usability and desirability of the graphical user interface across both sides of the shopping cart software. If users are unable to understand the interface it can actually be detrimental to the performance of the website.
The ecommerce industry is a highly competitive industry as many merchants are looking to capture markets which can change on a whim. It is important for merchants to have access to an array of features which can make a user’s selection of products easier while also ensuring that the user will be more than likely to return. Our analysis delves into how the features affect the buyer’s use of the shopping cart software.
Making one’s ecommerce store stand out from the competition is also an important aspect of our evaluation. We determine the overall level of customization which is made available to the merchant in addition to the ease of customization. We take into consideration the availability of professional services for design and development within the industry and how much effort is required to create a custom ecommerce website.
Due to the nature of ecommerce websites, it is vitally important for the ecommerce platform to take into consideration search engine optimization elements. We analyze whether the platform provides the merchant with the opportunity to optimize a particular product to be displayed in search results prominently while also allowing for the product to be featured in an array of different shopping search engines.
It is important for a shopping cart software to also be reliable from a stability and security standpoint. We ensure the vendors which we recommend offer software solutions which are used across high traffic websites and have been thoroughly tested and analyzed. The vendors we recommend often update their software with new features and to also fix any issues which their users may encounter over their use of the software.