Change in Rank
During our analysis of SEO software, we spend time analyzing the accuracy of information obtained through the software and the channels and methods used to obtain information. Often times information being obtained by the software may be dated or cached in order to reduce loading times or cost over a long period of time. We ensure the tools which we recommend are using accurate and up-to-date information.
Having a tool or software which remains inefficient can actually make the processes handled by the tool more difficult or cumbersome over time. Our analysis of SEO software ensures the benefits of the software are produced through the most efficient method available. Often times SEO software provides recommendations in addition to offering the methods to make the recommended changes or to export them into a viable format.
The graphical user interface of the SEO software is an important aspect. Our analysis hones in on how well the interface caters to both experienced and new users by providing a level of customization while also providing standardization which meets the guides and tutorials produced. Having an intuitive interface which takes advantage of different features standard to operating systems and programs is certainly a benefit.
Many different SEO tools offer different features or plug-ins for the application to ensure that users will have a wide array of functions available to them. Our analysis determines what types of features are available with the software and how useful they are to the target audience. Having features which provide little to no benefit in place of features which may be of great use to the audience is certainly detrimental to the end user.
The vendors which we recommend offer their software with a level of support to ensure users which run into issues or questionable results can have their inputs analyzed or the particular functions investigated. Our analysis ensures the recommended vendors are able to identify issues and alleviate them in a fair amount of time. Having a slow or non-existent support can greatly reduce the usability of SEO software.