topseos video evaluation
Our Selection Process For
Best Marketing Automation Software

Last updated: December 1, 2016

Improve Your Rankings | Apply For Rankings | Evaluation Criteria

 
Best

Top 10 Marketing Automation Software

Best Marketing Automation Software - December 2016

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Ease of Use

Implementation Time

API

Support

Integration

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Vocus

Chicago, Illinois

Rick Rudman
301-459-2590
More info

Visit Website

2003

$5 million - $10 million

140

1500

80%

M

Arbitron, HealthWays, Asae, Ahima, AHA

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

TailoredMail

Bellevue, Washington

Laura Ashley
425-451-4770
More info

Visit Website

2012

$5 million - $10 million

20

132

94%

L

Available upon request.

 

100

 

100

 

100

 

99

 

100

99.8%
Increased +6

+6

 

3

Pardot

San Francisco, California

Laura Horton
855-426-9213
More info

Visit Website

2007

Above $10 million

125

1000+

90%

M

Radian 6, SugarCRM, Tibco, Alfresco, Comscore

 

98

 

99

 

100

 

98

 

100

99%
Increased +6

+6

 
Strong Performers

4

GreenRope

Vejle, California

Lars Helgeson
619-944-7673
More info

Visit Website

1999

$5 million - $10 million

160

5,000+

95%

M

HumintAdvisors, Advantage Performance Group, WorldCargo, The Spoon, The Wildlife Company

 

99

 

100

 

98

 

99

 

100

99.2%
Increased +3

+3

 

5

Net-Results

Golden, Colorado

Matt Filios
303-771-2552
More info

Visit Website

2003

$3 million - $5 million

47

400+

98.3%

M

Banlaw, Ceridian, Bloom Energy, ClickSafety, Smith College

 

100

 

99

 

100

 

100

 

99

99.6%
Increased +1

+1

 

6

Outleads

New York, New York

Dorin Rosenshine
877-268-1389
More info

Visit Website

2013

$250,000 - $1 million

16

65

90%

L

Constant Contact, iContact, GetResponse, unbounce, mailChimp

 

98

 

99

 

100

 

98

 

99

98.8%
Decreased -4

-4

 
Contenders

7

Genius.com

San Mateo, California

Sam Weber
650-212-2050
More info

Visit Website

2006

$5 million - $10 million

40

170+

92%

H

Jigsaw, the TAS GROUP, RingLead, ReachForce, NetProspex

 

99

 

98

 

97

 

100

 

98

98.4%
Decreased -2

-2

 

8

Infusionsoft

Chandler, Arizona

Clate Mask
866-800-0004
More info

Visit Website

2004

Above $10 million

250

15,000+

98%

M

THe Rocket Company, Blue Chip Athletic, Optibike, Presidential Pools, Gleason FInancial Group

 

98

 

96

 

99

 

98

 

100

98.2%
Decreased -4

-4

 

9

HubSpot

Cambridge, Massachusetts

Rachel Sprung
888-482-7768
More info

Visit Website

2006

Above $10 million

5

6000+

98%

M

Confidential

 

96

 

100

 

98

 

100

 

98

98.4%
Increased +1

+1

 

10

Salesfusion

Atlanta, Georgia

Christian Nahas
888-985-6953
More info

Visit Website

2006

$5 million - $10 million

75+

83

90%

M

Confidential.

 

96

 

99

 

97

 

100

 

97

97.8%
Decreased -7

-7

 
Evaluation Criteria: Best Marketing Automation Software
Ease of Use Simplicity in Interface

One of the most important aspects of our analysis of marketing automation software involves an in-depth analysis of the overall ease of use. One of the key benefits to marketing automation is being able to automate many marketing activities. If the software makes that process difficult to complete or difficult to comprehend, then it can actually cause the user to have to spend more time in configuration or debugging.

Implementation Time Average Time to Implement

One of the greatest frustrations many have with any type of software solution is the amount of time it takes to implement it. Our analysis ensures the vendors which we recommend make the process of implementing the marketing automation features into their marketing as simple and straight-forward as possible. The more efficient the setup process is for the end user the more of a benefit it will provide to them over time.

API Expansive API and Resource

It is important for a marketing automation solution to provide users with access to an API to allow them to be able to access information and control different features using their existing infrastructure. Since many businesses have their own CRM and other solutions, it is important to ensure they will be able to integrate the marketing automation software into all of the software solutions they are already using at the time.

Support Quickly Responds to Clients

Support is crucial in marketing automation just as it is with any other software solution. Our analysis delves into how well the customer support team handles contact requests and how technique support issues are addressed. We investigate whether the company outsources their support initiatives or if there are agents which are allocated directly to different types of support issues when users make a contact request.

Integration Fast and East Integration

The different methods for integrating the software into other office and sales solutions is important for businesses which use different various tools in their operations. It is important to ensure that the marketing automation software has built-in integration with the most-used software platforms out there for the benefit of teams of all sizes. Integration is a key element in our analysis of marketing automation software.

 
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