When we evaluate integrated search marketing companies, we spend time understanding the efforts placed into better understanding the needs of the client. Recommended vendors have an understanding of the importance of finding out the goals and aspirations of their customers in order to ensure they are providing internet marketing solutions most capable of achieving those goals in the indicated and expected time frame.
For internet marketing campaigns, the process of keyword selection is an important process as most activities are driven by keywords. We investigate how each integrated search marketing company determines potentially relevant keywords while also learning of their methods of determining the quality of a keyword. We ensure recommended vendors are capable of aiming towards highly relevant and competitive keywords for a campaign.
When approaching a comprehensive online marketing campaign we understand that a large number of strategies being implemented in unison can lead to wires being crossed. We investigate how well an integrated search company organizes their campaigns to ensure that all activities are working together to create a single unified marketing campaign. Individual teams are aware of the actions of others which may impact their performance in the long-term.
It is also important to ensure that the campaigns which recommended vendors produce are efficient in nature by reducing the cost per acquisition associated with acquiring a client through all means of online marketing. We investigate how the integrated search company determines the overall cost of acquisitions and what strategies they implement to reduce the cost to enhance the results achieved from the same marketing budget.
Reports are a natural part of any marketing campaign. In integrated search campaigns, reports are generated to showcase the activities produced and results achieved across all channels of internet marketing. We ensure that the recommended vendors are providing relevant information about the current online marketing campaign in addition to future recommendations which will improve the performance of the campaign.