VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Services
- Search Engine Optimization
- Pay Per Click Management
- Integrated Search (SEO & PPC)
- Social Media Marketing
- Web Design
- Content Marketing
- Link Building
- Affiliate Marketing
- Web Development
- Local SEO
- Landing Page Optimization
- Reputation Management
- Conversion Optimization
- Press Release Distribution
- Multilingual SEO
- Video SEO
- SEO Training
- SEO Copywriting
- Pay For Performance SEO
- Ecommerce SEO
- Mobile SEO
- Lead Generation
- 360 Digital Marketing
- Adwords Management
- More Categories
- Amazon SEO
- Android App Developme..
- Animation
- App Store Optimizatio..
- Bing PPC Management
- Contextual Advertisin..
- Conversion Optimizati..
- Crisis Management
- Crowdfunding Marketin..
- Digital Marketing
- Ecommerce PPC
- Ecommerce Web Design
- Ecommerce Web Develop..
- Explainer Video
- Facebook Advertising
- Google+ Marketing
- Higher Education Mark..
- ICO Marketing
- Inbound Marketing
- Influencer Marketing
- Infographic Design
- Instagram Advertising
- Internet Marketing
- iPhone App Developmen..
- Landing Page Optimiza..
- Link Removal
- LinkedIn Advertising
- Local PPC
- Media Buying
- Mobile App Developmen..
- Mobile App Marketing
- Multilingual SEO
- Online Marketing
- Pay For Performance S..
- Pinterest Advertising
- PPC Remarketing
- Programmatic Marketin..
- SEO Reseller
- Shopify SEO
- Twitter Advertising
- Video Marketing
- Video Production
- Voice SEO
- Video Spokesperson
- Viral Marketing
- Web Marketing
- WordPress Maintenance
- YouTube Marketing
Software
- SEO Software
- PPC Bid Management
- Social Media Management
- Rank Checking Software
- More Categories
- Affiliate Networks
- Call Tracking Software
- Content Distribution
- Dashboard Software
- Display Advertising
- Email Marketing Services
- Lead Capture
- Link Building Software
- Live Chat Software
- Marketing Automation
- Mobile Marketing Automat..
- PPC Automation
- Shopping Cart Software
- Survey Software
- Web Analytics Tools
- Webinar Software
- Reputation Management So..
- Review Management Softwa..
Our Selection Process For
Best SEO Companies and Firms in UK
Best SEO Companies and Firms in UK
Best
Top 100 Search Engine Optimization Companies In UK
Rank | Company Name | Year | Revenue | Fulltime | Active | Client | Pricing | Major Clients | Other Core | On Page Optimization  | Off Page Optimization | Needs Analysis | Keyword Analysis | Reporting Methods | Overall Score 0100GVGE | Change in Rank |
Key Facts For Cartoozo
- Major Clients:
- Savoy Hotel, Fage Total, Benares, deVere..
- Year Founded:
- 2007
- Fulltime Employees:
- 40+
- Active Clients:
- 100+
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 99%
- Pricing:
- M
- Website:
- www.cartoozo.com
Key Facts For DMA | Digital Marketing Agency
- Major Clients:
- Jet.com, TripAdvisor.com, Kohler, Willia..
- Year Founded:
- 2002
- Fulltime Employees:
- 80+
- Active Clients:
- 500+
- Revenue:
- Above $10 million
- Client Retention Rate:
- 96%
- Pricing:
- M
- Website:
- digitalmarketingagency.com
Positive Review
Our sales have exploded on Amazon.
Since we brought them on to manage our Amazon listings we’ve stopped doing some of our other advertising since we are getting a large portion of our sales on Amazon. We spend less in advertising to get more return from Amazon, and this whole process…
Justin Southworth
Key Facts For marketingagency.io
- Major Clients:
- Barefoot Books, Basecamp, Dansko, Dutch ..
- Year Founded:
- 2007
- Fulltime Employees:
- 20+
- Active Clients:
- 200+
- Revenue:
- $5 million - $10 million
- Client Retention Rate:
- 97%
- Pricing:
- M
- Website:
- www.marketingagency.io
Positive Review
Key Facts For High Impact
- Major Clients:
- A Quarter Of, People HR, Hugo Boss
- Year Founded:
- 2008
- Fulltime Employees:
- 10
- Active Clients:
- 32
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 99%
- Pricing:
- M
- Website:
- www.highimpact.co.uk
Positive Review
Good ROI from the off.
Excellent results from the outset across a small group of our client sites. Some are straight forward but a couple are particularly challenging. Good reporting and inter personell contact with clients and staff. thoughtful and articualte approach to his work. Recommended.
Martin G Fisher
Key Facts For I-COM
- Major Clients:
- BCL Legal Recruitment, Snooper Sat Nav S..
- Year Founded:
- 2004
- Fulltime Employees:
- 38
- Active Clients:
- 365
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 92%
- Pricing:
- L
- Website:
- www.i-com.net
Key Facts For SEOValley
- Major Clients:
- energybulbs.co.uk, Capital Visas, Nether..
- Year Founded:
- 1999
- Fulltime Employees:
- 105
- Active Clients:
- 1500+
- Revenue:
- Above $10 million
- Client Retention Rate:
- 99%
- Pricing:
- L
- Website:
- www.seovalley.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Bruce Clay
- Major Clients:
- FaceBook, Sportsmans Guide, LL Bean, Cen..
- Year Founded:
- 1996
- Fulltime Employees:
- 36
- Active Clients:
- 60
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 90%
- Pricing:
- M
- Website:
- www.bruceclay.com
Positive Review
We have been impressed with Bruce Clay Inc.
This being our first website, we were skeptical and careful about every decision we took. But the decision to involve the services of Bruce Clay changed everything. With the entry of Bruce Clay we understood things a lot better. They walked us through the entire…
Robert
Key Facts For FirstClick digital Ltd
- Major Clients:
- Make-A-Wish, Brennan Case Study, Town an..
- Year Founded:
- 2012
- Fulltime Employees:
- 12
- Active Clients:
- 45+
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 94%
- Pricing:
- M
- Website:
- firstclickdigital.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Ad Rank Media
- Major Clients:
- Confidential
- Year Founded:
- 2011
- Fulltime Employees:
- 1
- Active Clients:
- 20+
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 88%
- Pricing:
- M
- Website:
- www.ad-rank.com
Positive 0%
Negative 0%
Neutral 0%
Key Facts For SEO.co.uk
- Major Clients:
- Ebookers, Stella McCartney, Jagex, Diamo..
- Year Founded:
- 2008
- Fulltime Employees:
- 13
- Active Clients:
- 56
- Revenue:
- $5 million - $10 million
- Client Retention Rate:
- 94%
- Pricing:
- M
- Website:
- www.seo.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For BigSpring
- Major Clients:
- Newcastle United Supporter's Trust, MyFo..
- Year Founded:
- 2008
- Fulltime Employees:
- 27
- Active Clients:
- 340
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 90%
- Pricing:
- M
- Website:
- bigspring.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Jellyfish
- Major Clients:
- Year Founded:
- 2013
- Fulltime Employees:
- 10+
- Active Clients:
- 20+
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 90%
- Pricing:
- M
- Website:
- www.jellyfish.net
Positive 0%
Negative 0%
Neutral 0%
Key Facts For novi.digital Ltd
- Major Clients:
- UK Bathroom Store, MainStage, Security D..
- Year Founded:
- 2009
- Fulltime Employees:
- 12
- Active Clients:
- 50
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 99%
- Pricing:
- M
- Website:
- novi.digital
Key Facts For Creative Ideaz UK Ltd
- Major Clients:
- Confidential.
- Year Founded:
- 2005
- Fulltime Employees:
- 106
- Active Clients:
- 500+
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 95%
- Pricing:
- L
- Website:
- creativeideaz.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Reload Digital
- Major Clients:
- Hudson Shoes, Joel & Son Fabrics, School..
- Year Founded:
- 2010
- Fulltime Employees:
- 11-25
- Active Clients:
- 45
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 98%
- Pricing:
- M
- Website:
- reloaddigital.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Davel Emarketing Ltd
- Major Clients:
- HBS Building Contractor, Mauritius and S..
- Year Founded:
- 2009
- Fulltime Employees:
- 13
- Active Clients:
- 145
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 96%
- Pricing:
- L
- Website:
- davelemarketing.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For SEO Organic
- Major Clients:
- Fairline Plc, Capita Plc, Wild Packs, NW..
- Year Founded:
- 1997
- Fulltime Employees:
- 15
- Active Clients:
- 22
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 92.4%
- Pricing:
- M
- Website:
- www.seoorganic.co.uk
Positive Review
Positive Review
Excellent results from Local SEO, always beating our competitors!
Having SEO Organic on board was the best decision we ever made, they did a great job of the website and we always have compliments about how good it looks. Nearly all our enquiries come from the website and we are full all year round…
Highwood Kennels Positive Review
Outstanding performance and quality service
Since coming on board SEO Organic have increased our revenue and revitalized the company as a whole, by designing us fresh innovative websites and improving our SEO. SEO Organic has set us apart from our rivals and we are constantly up with there with the…
Paul Smith
Key Facts For iCrossing UK
- Major Clients:
- Barclays, Coca Cola, Heathrow, reed.co.u..
- Year Founded:
- 1997
- Fulltime Employees:
- 50+
- Active Clients:
- 500+
- Revenue:
- Above $10 million
- Client Retention Rate:
- 97%
- Pricing:
- M
- Website:
- www.icrossing.com
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Damteq®
- Major Clients:
- Captec Ltd, LaserVision Ltd, LC Energy L..
- Year Founded:
- 2006
- Fulltime Employees:
- 9
- Active Clients:
- 510
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 98%
- Pricing:
- H
- Website:
- www.damteq.co.uk
Key Facts For 5D Marketing Ltd
- Major Clients:
- My Private Villa, Ck Kitchen, Savin Whol..
- Year Founded:
- 2007
- Fulltime Employees:
- 30
- Active Clients:
- 255
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 96%
- Pricing:
- L
- Website:
- 5d-marketing.com
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Advansys Limited
- Major Clients:
- Yakult, Lucozade Sport, Tie Rack, Aquafr..
- Year Founded:
- 2000
- Fulltime Employees:
- 18
- Active Clients:
- 100+
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 92%
- Pricing:
- M
- Website:
- www.advansys.com
Positive Review
Flexible Product and great service
We approached Advansys initially for a small scale project, during the sales meetings we discussed a great number of extra modules that were available or could be built that would make our jobs easier. The quote included these items as extras so we could see…
Rick Bradley
Key Facts For 29 Prime
- Major Clients:
- Amway, sportclips, Aamco, Sears
- Year Founded:
- 2010
- Fulltime Employees:
- 155
- Active Clients:
- 10,000+
- Revenue:
- $5 million - $10 million
- Client Retention Rate:
- 91%
- Pricing:
- L
- Website:
- 29prime.com
Key Facts For Peak Demand Ltd.
- Major Clients:
- Confidential.
- Year Founded:
- 2011
- Fulltime Employees:
- 16
- Active Clients:
- 75
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 94%
- Pricing:
- M
- Website:
- www.peakdemand.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Greenlight
- Major Clients:
- Interflora, New Look Group, ghd, Vodafon..
- Year Founded:
- 2003
- Fulltime Employees:
- 90
- Active Clients:
- 1000+
- Revenue:
- $5 million - $10 million
- Client Retention Rate:
- 95%
- Pricing:
- H
- Website:
- greenlightsearch.com
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Ph.Creative
- Major Clients:
- Dragons Den, OSS Security, Kirwans Solic..
- Year Founded:
- 2008
- Fulltime Employees:
- 13
- Active Clients:
- 332
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 90%
- Pricing:
- M
- Website:
- www.ph-creative.com
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Box UK
- Major Clients:
- Lloyds TSB Insurance, Chubb, Corus, Crus..
- Year Founded:
- 1998
- Fulltime Employees:
- 38
- Active Clients:
- 350+
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 89%
- Pricing:
- H
- Website:
- www.boxuk.com
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Swift Web Solutions
- Major Clients:
- Tim wang, Tim wang, M Saraj, Web Square,..
- Year Founded:
- 2009
- Fulltime Employees:
- 13
- Active Clients:
- 86
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 80%
- Pricing:
- L
- Website:
- swift-seoservices.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Market Appeal
- Major Clients:
- Expedia, Savoy Stewart, Profile Software..
- Year Founded:
- 2006
- Fulltime Employees:
- 27
- Active Clients:
- 65
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 90%
- Pricing:
- M
- Website:
- www.marketappeal.com
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Tecmark Ltd
- Major Clients:
- Avro Pest Management, Solar Choice, Insp..
- Year Founded:
- 2008
- Fulltime Employees:
- 13
- Active Clients:
- 57
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 89%
- Pricing:
- H
- Website:
- www.tecmark.co.uk
Key Facts For AffiliateTraction UK Ltd
- Major Clients:
- bebe, Forever 21, Mattel, Skechers, Jell..
- Year Founded:
- 2012
- Fulltime Employees:
- 13
- Active Clients:
- 150+
- Revenue:
- $5 million - $10 million
- Client Retention Rate:
- 96%
- Pricing:
- M
- Website:
- affiliatetraction.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For 6th Level Marketing
- Major Clients:
- Confidential.
- Year Founded:
- 2014
- Fulltime Employees:
- 27
- Active Clients:
- 126
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 85%
- Pricing:
- L
- Website:
- www.6lm.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Digital Clicks Ltd.
- Major Clients:
- Confidential.
- Year Founded:
- 2011
- Fulltime Employees:
- 52
- Active Clients:
- 146
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 95%
- Pricing:
- L
- Website:
- digitalclicks.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Orchid Box
- Major Clients:
- BSkyB, Business Link, Outreachr, Motherc..
- Year Founded:
- 2009
- Fulltime Employees:
- 16
- Active Clients:
- 100+
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 87%
- Pricing:
- M
- Website:
- www.orchidbox.com
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Moodia Ltd
- Major Clients:
- Ray-Ban, Standard Bank, ITN HiFX, itv.co..
- Year Founded:
- 2000
- Fulltime Employees:
- 30
- Active Clients:
- 168
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 85%
- Pricing:
- L
- Website:
- www.moodia.com
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Smarter Digital Marketing
- Major Clients:
- Anytime Fitness , Berkeley Clinic , DMS,..
- Year Founded:
- 2014
- Fulltime Employees:
- 20+
- Active Clients:
- 20+
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 90%
- Pricing:
- L
- Website:
- smarterdigitalmarketing.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Website Found
- Major Clients:
- Confidential.
- Year Founded:
- 2010
- Fulltime Employees:
- 30
- Active Clients:
- 178
- Revenue:
- $3 million - $5 million
- Client Retention Rate:
- 90%
- Pricing:
- L
- Website:
- www.websitefound.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For iProsites
- Major Clients:
- KSP Consulting Engineers, Inc.
- Year Founded:
- 2004
- Fulltime Employees:
- 15
- Active Clients:
- 138
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 85%
- Pricing:
- H
- Website:
- www.iprosites.com
Key Facts For Aks Interactive Solutions Pvt Ltd
- Major Clients:
- Jindal Saw, Logitech, LT Foods, Dineout,..
- Year Founded:
- 2009
- Fulltime Employees:
- 45
- Active Clients:
- 200
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 95%
- Pricing:
- L
- Website:
- www.aksinteractive.com
Positive Review
AKS Interactive is best Digital marketing Company.
AKS Interactive Delivered Great Job for me There’s a difference between an ordinary company that provides SEO services and an extraordinary company that offers SEO packages. AKS successfully crosses the bridge and gains the position of being extraordinary!
Ravi Tiwari
Key Facts For Online Media Direct Ltd
- Major Clients:
- Think Online Property, William Hill, B &..
- Year Founded:
- 2006
- Fulltime Employees:
- 30
- Active Clients:
- 275
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 100%
- Pricing:
- H
- Website:
- onlinemediadirect.co.uk
Positive Review
Positive Review
Fixed our errors and now Ranking 1st page
We met Online Media Direct and we were relieved when we actually found a Internet Marketing company that talks sense. No unrealistic promises just realistic goals that actually work and we now find ourselves with a site that is delivering record sales and traffic levels.…
Chris Howarth Positive Review
Key Facts For E-foreknowledge
- Major Clients:
- Bathrooms on the web, Uniform Express, Z..
- Year Founded:
- 2000
- Fulltime Employees:
- 23
- Active Clients:
- 100+
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 90%
- Pricing:
- L
- Website:
- e-foreknowledge.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Jellyfish
- Major Clients:
- ADP, Walden University, Gamestop, Carfax..
- Year Founded:
- 1999
- Fulltime Employees:
- 240
- Active Clients:
- 500+
- Revenue:
- Above $10 million
- Client Retention Rate:
- 91%
- Pricing:
- H
- Website:
- www.jellyfish.net
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Assertive Media UK
- Major Clients:
- SCI MX, OXFORD CITY COUNCIL, ELAND CABLE..
- Year Founded:
- 2007
- Fulltime Employees:
- 29
- Active Clients:
- 119
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 95%
- Pricing:
- M
- Website:
- assertive-media.co.uk
Positive Review
Assertive Medial have helped us win a number of large contracts and continue to increase our new leads. Highly Recommended
The team at Assertive Media have delivered a service that has allowed us to grow our company in the direction and markets we chose to with relative ease. Their targeted approach to SEO, website design and Adwords has improved traffic, enquires and instructions for us.…
Dean Rochester Positive Review
A top class SEO agency who really know their stuff and can deliver results.
Assertive Media have been a pleasure to work with and we've already achieved some really great results and rankings due to Daniel and the teams hard work and knowledge. We look forward to working with Assertive Media for many years to come!
Matt Appleton
Key Facts For Ikroh SEO
- Major Clients:
- Map Stop, TS Thermal Survey, XEC-UK
- Year Founded:
- 2006
- Fulltime Employees:
- 28
- Active Clients:
- 497
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 91%
- Pricing:
- H
- Website:
- www.ikroh.com
Positive Review
They have a clear approach to SEO with a high inte
There are so many SEO companies bombarding you with emails it's difficult to make an informed decision. I chose to work with Ikroh as their approach to SEO was approached with integrity. I had also met Daniel and been impressed with his knowledge and willingness…
Alan
Key Facts For rankerz
- Major Clients:
- Confidential
- Year Founded:
- 2015
- Fulltime Employees:
- 20
- Active Clients:
- 50
- Revenue:
- Under $250,000
- Client Retention Rate:
- 87%
- Pricing:
- L
- Website:
- www.rankerz.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Superb Digital
- Major Clients:
- Dog Lead Shop, Superior Vapour , High Gr..
- Year Founded:
- 2012
- Fulltime Employees:
- 15+
- Active Clients:
- 10+
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 81%
- Pricing:
- M
- Website:
- superb.digital
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Chillspace UK LLP
- Major Clients:
- Confidential.
- Year Founded:
- 2010
- Fulltime Employees:
- 26
- Active Clients:
- 165
- Revenue:
- $1 million - $3 million
- Client Retention Rate:
- 85%
- Pricing:
- M
- Website:
- chillspace.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Misterweb
- Major Clients:
- X-Gluc DIRECT, TT Environmental
- Year Founded:
- 2006
- Fulltime Employees:
- 18
- Active Clients:
- 418
- Revenue:
- $250,000 - $1 million
- Client Retention Rate:
- 85%
- Pricing:
- M
- Website:
- www.misterweb.co.uk
Positive 0%
Negative 0%
Neutral 0%
Key Facts For iProspect
- Major Clients:
- Yellow Book, Allegis Group, Circuit City..
- Year Founded:
- 1996
- Fulltime Employees:
- 50+
- Active Clients:
- 150+
- Revenue:
- Above $10 million
- Client Retention Rate:
- 92%
- Pricing:
- H
- Website:
- www.iprospect.com
Positive 0%
Negative 0%
Neutral 0%
Key Facts For Screaming Frog
- Major Clients:
- Disney, Namecheap, Barclays
- Year Founded:
- 2010
- Fulltime Employees:
- 126
- Active Clients:
- 1000+
- Revenue:
- Above $10 million
- Client Retention Rate:
- 95%
- Pricing:
- H
- Website:
- screamingfrog.co.uk
Positive 0%
Negative 0%
Neutral 0%
On Page Optimization Keyword Location & Density 
We spend a large amount of time analyzing the on page optimisation strategies and trends of competing SEO companies in the United Kingdom prior to including any agency in our list. The vendors which we recommend provide effective strategies for optimizing numerous on-page elements of a webpage in order to influence the relevance towards the types of keywords and search phrases which the website is being optimised for.