Evaluation Criteria: Best Digital Marketing Agencies
Customer InvolvementAccepts Client's Input
In digital marketing it is extremely important for a vendor to ensure their client is aware of and involved in the process of determining which marketing endeavors to approach and the right marketing message to put behind different channels. Our analysis delves into how much involvement the client has with their projects and how the vendor communicates with their clients in terms of how the digital marketing campaign will work.
Project AnalysisIdentify Strong & Weak Points
We also investigate the amount of time and effort which is placed into better understanding all aspects of the digital marketing project. Recommended vendors understand the amount of due diligence required to create a comprehensive digital marketing campaign and how to identify both the requirements and the expectations set for the client. This is a vital component to ensure the right expectation is set for the client.
Customer SupportQuickly Responds to Clients
Our analysis of the customer support practices is dual-sided to ensure that both the incoming and outgoing communicates are handled effectively. It is important for a recommended vendor to be able to meet with and communicate with their client through two-way communications and not only on the condition that the client requests it. We analyze the types of reports which are generated in addition to how efficiently they communicate.
Design StandardsStandard for Design Quality
For any and all types of digital marketing ventures the established design standards of the vendor are going to play a large part in the success of the campaign. Our analysis delves into the professionals and processes put into place to ensure any ads, landing pages, and other marketing collateral for individual campaigns are designed with the message the client wishes to portray to their audience in mind for the duration of the campaign.
InteractivityCreate Interactive Elements
We believe it is important to take into consideration the element of interactivity when ensuring our recommended vendors are capable of creating strong and dynamic digital marketing campaigns. One major aspect of the analysis focuses on ensuring that recommended vendors within the digital marketing space are creating elements and advertisements which contain a certain level of interactivity or engagement.