VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Our Selection Process For
Best Social Media Management Tools
Best

Top 10 Social Media Management Software

Best Social Media Management Tools - April 2019

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Content Syndication

Content Syndication

Integration

Integration

Analytics

Analytics

Feature Set

Feature Set

Support

Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Salesforce ExactTarget Marketing Cloud Salesforce ExactTarget Marketing Cloud
Talk to a Representative: 415-901-7000
Key Facts For Salesforce ExactTarget Marketing Cloud
  • Major Clients:
    Scottrade, Progreive, Prime Visibility, ..
  • Year Founded:
    2004
  • Fulltime Employees:
    3
  • Active Clients:
    45
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    85%
  • Pricing:
    L
  • Website:
    www.salesforce.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Content Syndication

Integration

Analytics

Feature Set

Support

Crowd Factory Crowd Factory
Talk to a Representative: 888-801-9197
Key Facts For Crowd Factory
  • Major Clients:
    Universal Music, Sony Music, Microsoft, ..
  • Year Founded:
    2006
  • Fulltime Employees:
    25
  • Active Clients:
    75
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    90%
  • Pricing:
    M
  • Website:
    crowdfactory.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Content Syndication

Integration

Analytics

Feature Set

Support

Syncapse Corp. Syncapse Corp.
Talk to a Representative: 888-788-9874
Key Facts For Syncapse Corp.
  • Major Clients:
    BlackBerry, Cellularsouth, Edelman, Sony..
  • Year Founded:
    2007
  • Fulltime Employees:
    55
  • Active Clients:
    200+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    92%
  • Pricing:
    L
  • Website:
    www.syncapse.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Content Syndication

Integration

Analytics

Feature Set

Support

HootSuite Media HootSuite Media
Talk to a Representative: 604-484-8902
Key Facts For HootSuite Media
  • Major Clients:
    Dwell , SXSW , Wiley , Marketo , DavidsT..
  • Year Founded:
    2008
  • Fulltime Employees:
    200+
  • Active Clients:
    5000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    92%
  • Pricing:
    L
  • Website:
    www.hootsuite.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Content Syndication

Integration

Analytics

Feature Set

Support

AwarenessHUB AwarenessHUB
Talk to a Representative: 978-694-9992
Key Facts For AwarenessHUB
  • Major Clients:
    Comcast Sportsnet, NBCUniversal, MLB, am..
  • Year Founded:
    2010
  • Fulltime Employees:
    47
  • Active Clients:
    200
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    99%
  • Pricing:
    M
  • Website:
    www.awarenesshub.com
Request A Quote
Reviews (1)
Positive Review 1 Reviews
helpful to get high page rank
really doing a good job
cwdwebdesigners

Content Syndication

Integration

Analytics

Feature Set

Support

Engage121 Engage121
Talk to a Representative: 888-607-9101
Key Facts For Engage121
  • Major Clients:
    Edward Jones, Prudential, curves, Geico...
  • Year Founded:
    1999
  • Fulltime Employees:
    30
  • Active Clients:
    158
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    87%
  • Pricing:
    M
  • Website:
    www.engage121.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Content Syndication

Integration

Analytics

Feature Set

Support

BuzzStream BuzzStream
Talk to a Representative: 877-309-3365
Key Facts For BuzzStream
  • Major Clients:
    WordStream, Rubbermaid, Sapient, Bazaarv..
  • Year Founded:
    2008
  • Fulltime Employees:
    60
  • Active Clients:
    800+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    95%
  • Pricing:
    L
  • Website:
    www.buzzstream.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Content Syndication

Integration

Analytics

Feature Set

Support

Shoutlet Shoutlet
Talk to a Representative: 608-833-0088
Service Offerings:
Key Facts For Shoutlet
  • Major Clients:
    Norwegian Cruise Line, Burger King, AT&T..
  • Year Founded:
    2010
  • Fulltime Employees:
    35
  • Active Clients:
    300+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    95%
  • Pricing:
    H
  • Website:
    shoutlet.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Content Syndication

Integration

Analytics

Feature Set

Support

Sprout Social Sprout Social
Talk to a Representative: 866-878-3231
Key Facts For Sprout Social
  • Major Clients:
    VentureBeat, ReadWriteWeb, TechCrunch, M..
  • Year Founded:
    2009
  • Fulltime Employees:
    23
  • Active Clients:
    50+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    91%
  • Pricing:
    M
  • Website:
    www.sproutsocial.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Content Syndication

Integration

Analytics

Feature Set

Support

Spredfast Spredfast
Talk to a Representative: 512-649-3286
Key Facts For Spredfast
  • Major Clients:
    Convio, HomeAway, Porter Novelli, Nokia
  • Year Founded:
    2008
  • Fulltime Employees:
    67
  • Active Clients:
    500+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    90%
  • Pricing:
    M
  • Website:
    www.spredfast.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Content Syndication

Integration

Analytics

Feature Set

Support

Evaluation Criteria: Best Social Media Management Tools
Content Syndication How Content is Delivered

One of the main objectives of social media management software is to ensure that the client’s message is being delivered adequately across all of the relevant social media channels. Our analysis of content syndication focuses on how well the software delvers a particular message across each channel and how well the software ensures the content is being custom tailored to the method of delivery and the expectations of the users.

Integration Cohesive Social Media

Another critical aspect addressed during our analysis is integration. Our analysis ensures that the social media management software is capable of integrating within different CRM solutions as well as other software which can be used to measure engagement with potential and current customers. Businesses which leverage social media for their current or potential user base need integration to ensure a single system for managing leads or requests.

Analytics Accurate Metrics and Info

Our analysis of the analytics produced by the software begins by ensuring important metrics are being addressed in the tracking features within the software using successful methods. The availability of analytics and generated reports ensures the business will be able to leverage the information they are receiving about the performance of their social media marketing campaigns. This leads to a better use of the acquired interactions in social media.

Feature Set Variety of Features

It is important for social media management software to house a variety of features ranging from supporting a wide variety of social networks to being able to schedule messages ahead of time for convenience. Our analysis spans the sheer number of features in addition to how the features impact the usability of the software in comparison to other providers of social media management software within the industry.

Support Quickly Responds to Clients

Due to the nature of the software, we understand the importance of having access to a support team if something goes wrong. Our analysis delves into how easy it is to get in contact with a representative of the company producing the software. In addition, we analyze how quick the company can handle resolving common and uncommon issues in comparison to top competitors and providers of similar software.

 
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