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Our Selection Process For
Best PPC Bid Management Software
Best PPC Bid Management Software
Our Selection Process For
Best PPC Bid Management Software
Best PPC Bid Management Software
Best
Top 10 PPC Bid Management Software
|
Rank |
Company Name |
Year |
Revenue |
Fulltime |
Active |
Client |
Pricing |
Major Clients |
Other Core |
User Interface 
|
Features
|
Effectiveness
|
Support
|
Stability
|
Overall Score 0100GVGE |
Change in Rank |
Key Facts For Searchforce Com
-
- Major Clients:
- Scottrade, Liberty University, Prime Visib...
-
- Year Founded:
- 2004
-
- Fulltime Employees:
- 10 - 50
-
- Active Clients:
- 500+
-
- Revenue:
- $5 million - $10 million
-
- Client Retention Rate:
- 85
-
- Pricing:
- H
-
- Website:
- www.searchforce.com
Key Facts For Kenshoo, Ltd.
-
- Major Clients:
- Omnicom Media Group, Textbooks, CafePress,...
-
- Year Founded:
- 2006
-
- Fulltime Employees:
- 500 - 1,000
-
- Active Clients:
- 2000+
-
- Revenue:
- $50 million - $100 million
-
- Client Retention Rate:
- 85
-
- Pricing:
- M
-
- Website:
- www.kenshoo.com
Key Facts For Adcore
-
- Major Clients:
- Confidential.
-
- Year Founded:
- 2003
-
- Fulltime Employees:
- 1,000 - 2,500
-
- Active Clients:
- 150+
-
- Revenue:
- $250 million - $500 million
-
- Client Retention Rate:
- 88
-
- Pricing:
- M
-
- Website:
- www.adcore.com
Key Facts For Marin Software, Inc
-
- Major Clients:
- Razorfish, W3i.com, Pepperjam, Extra Space...
-
- Year Founded:
- 2006
-
- Fulltime Employees:
- 250 - 500
-
- Active Clients:
- 200+
-
- Revenue:
- $50 million - $100 million
-
- Client Retention Rate:
- 92
-
- Pricing:
- H
-
- Website:
- www.marinsoftware.com
Key Facts For Acquisio
-
- Major Clients:
- PhD, Yellow Pages Group, iProspect, SEER I...
-
- Year Founded:
- 2003
-
- Fulltime Employees:
- 100 - 250
-
- Active Clients:
- 300
-
- Revenue:
- $10 million - $50 million
-
- Client Retention Rate:
- 90
-
- Pricing:
- H
-
- Website:
- www.acquisio.com
Key Facts For AddMe.com
-
- Major Clients:
- ACCC, AustraliaPost, Carsales, Coles, Nest...
-
- Year Founded:
- 1996
-
- Fulltime Employees:
- 10 - 50
-
- Active Clients:
- 50k
-
- Revenue:
- $1 million - $5 million
-
- Client Retention Rate:
- 92
-
- Pricing:
- M
-
- Website:
- www.addme.com
Positive0%
Negative0%
Neutral0%
Key Facts For Crunchbase, Inc
-
- Major Clients:
- Confidential.
-
- Year Founded:
- 2003
-
- Fulltime Employees:
- 100 - 250
-
- Active Clients:
- 1250
-
- Revenue:
- $10 million - $50 million
-
- Client Retention Rate:
- 93
-
- Pricing:
- M
-
- Website:
- www.crunchbase.com
Key Facts For Marchex
-
- Major Clients:
- razorfish, Carnival, Travel Zoo, repriseme...
-
- Year Founded:
- 2003
-
- Fulltime Employees:
- 250 - 500
-
- Active Clients:
- 1000+
-
- Revenue:
- $100 million - $250 million
-
- Client Retention Rate:
- 84
-
- Pricing:
- M
-
- Website:
- www.marchex.com
Key Facts For Ionic Media, Inc.
-
- Major Clients:
- Aktana, Anthem, Apmex, The Food Lovers, ne...
-
- Year Founded:
- 2009
-
- Fulltime Employees:
- 10 - 50
-
- Active Clients:
- 2,000+
-
- Revenue:
- $1 million - $5 million
-
- Client Retention Rate:
- 97
-
- Pricing:
- M
-
- Website:
- www.addion.com
Positive0%
Negative0%
Neutral0%
Key Facts For Clickable
-
- Major Clients:
- The trade desk, Rocketer, Mongoose metrics...
-
- Year Founded:
- 2006
-
- Fulltime Employees:
- 100 - 250
-
- Active Clients:
- 550+
-
- Revenue:
- $10 million - $50 million
-
- Client Retention Rate:
- 91
-
- Pricing:
- H
-
- Website:
- www.clickable.com
Positive0%
Negative0%
Neutral0%
Evaluation Criteria: Best PPC Bid Management Software
User Interface
Easy to Use Interface
One of the main objectives of using PPC bid management software is to be able to adequately manage a campaign through an intuitive interface. Our analysis delves into how specific aspects of pay per click campaigns are integrated into the software and how the interface is used to utilize different features. The vendors which we recommend take into consideration how most users are going to use the features when designing them.
Features
Variety of Features
Having a variety of features can provide PPC advertisers with different options to approach the creation and optimization of a campaign. Our analysis delves into whether the features add additional value to the software or if the features are more of a hindrance than the standard features. Features should add additional value and not detract from the main goal of the software which ultimately focuses on managing and optimizing bids.
Effectiveness
Quick Bidding Process
The bidding process in pay per click advertising can often be tedious and time consuming due to an abundance of factors. We analyze how well the tool takes into consideration the expectations of the advertising campaign while making changes automatically to reach the goals set through the application. Having automated strategies and functions which greatly enhance the performance of a campaign are essential.
Support
Quickly Responds to Clients
No software solution is useful without having access to a support team when things do not go the way that they should. Our analysis covers how well the vendor communicates with their clients in both the case where something is not working properly or where the user feels there is a feature or aspect of the software which could be improved upon. Having a fast and professional support team is a great asset to PPC advertisers.
Stability
Minimal Downtime Incidents
Stability is a crucial aspect of PPC bid management software to ensure the solution is constantly checking the performance of a campaign. Having periods of downtime can negatively influence the overall usefulness of the software and reduce the level of confidence the user has in the software. Stability is often measured in comparison to other software solutions to ensure optimal uptime and reduced maintenance windows.
