VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
topseos video evaluation
Our Selection Process For
Best PPC Bid Management Software
Best

Top 10 PPC Bid Management Software

Best PPC Bid Management Software - July 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

User Interface

Features

Effectiveness

Support

Stability

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

TEA Software

New York, New York

Igor Soshkin
800-401-8296
More info

Visit Website

2013

$3 million - $5 million

80

275

90%

M

Confidential.

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

Marchex

Seattle, Washington

Russell C. Horowitz
800-840-1012
More info

Visit Website

2003

$5 million - $10 million

400

1000+

84%

M

razorfish, Carnival, Travel Zoo, reprisemedia, double click

 

98

 

100

 

100

 

99

 

100

99.4%
Increased +3

+3

 

3

adCore

USA Division

Naor Golan
1-415-799-4515
More info

Visit Website

2003

$3 million - $5 million

35

150+

88%

M

Confidential.

 

98

 

100

 

99

 

98

 

100

99%
Increased +3

+3

 
Strong Performers

4

Acquisio

USA Division

Marc Poirier
450-465-2631
More info

Visit Website

2003

Above $10 million

57

300

90%

H

PhD, Yellow Pages Group, iProspect, SEER Interactive, NetBooster

 

96

 

98

 

99

 

98

 

100

98.2%
Increased +4

+4

 

5

Keyword Max

Eden Prairie, Minnesota

Lisa Gilbreath
412-921-6881
More info

Visit Website

2003

$5 million - $10 million

52

1250

93%

M

Confidential.

 

96

 

99

 

98

 

99

 

97

97.8%
Decreased -3

-3

 

6

Marin Software

San Francisco, California

Christopher Lien
415-399-2580
More info

Visit Website

2006

Above $10 million

50+

200+

92%

H

Razorfish, W3i.com, Pepperjam, Extra Space Storage, Autotropolis

 

96

 

99

 

97

 

95

 

97

96.8%
Increased +1

+1

 
Contenders

7

SearchForce

San Mateo, California

Ashley Gregg
650-235-8800
More info

Visit Website

2004

$5 million - $10 million

100+

500+

85%

H

Scottrade, Liberty University, Prime Visibility, Advance Auto Parts, Experian Qas

 

94

 

94

 

97

 

97

 

97

95.8%
Decreased -4

-4

 

8

Kenshoo

San Francisco, California

Yoav Izhar-Prato
877-536-7462
More info

Visit Website

2006

$3 million - $5 million

500+

2000+

85%

M

Omnicom Media Group, Textbooks, CafePress, Clix Marketing, iREP

 

97

 

94

 

94

 

97

 

94

95.2%
Increased +2

+2

 

9

Addion

Granada Hills, California

Ted Huffman
818-835-1515
More info

Visit Website

2009

$5 million - $10 million

90

2,000+

97%

M

Aktana, Anthem, Apmex, The Food Lovers, netSpend

 

94

 

93

 

96

 

95

 

94

94.4%

NC

 

10

Clickable

San Francisco, California

David S. Kidder
855-937-7624
More info

Visit Website

2006

Above $10 million

75

550+

91%

H

The trade desk, Rocketer, Mongoose metrics, Bruce Clay, Inc, Marchex

 

93

 

94

 

94

 

94

 

95

94%
Decreased -6

-6

 
Evaluation Criteria: Best PPC Bid Management Software
User Interface Easy to Use Interface

One of the main objectives of using PPC bid management software is to be able to adequately manage a campaign through an intuitive interface. Our analysis delves into how specific aspects of pay per click campaigns are integrated into the software and how the interface is used to utilize different features. The vendors which we recommend take into consideration how most users are going to use the features when designing them.

Features Variety of Features

Having a variety of features can provide PPC advertisers with different options to approach the creation and optimization of a campaign. Our analysis delves into whether the features add additional value to the software or if the features are more of a hindrance than the standard features. Features should add additional value and not detract from the main goal of the software which ultimately focuses on managing and optimizing bids.

Effectiveness Quick Bidding Process

The bidding process in pay per click advertising can often be tedious and time consuming due to an abundance of factors. We analyze how well the tool takes into consideration the expectations of the advertising campaign while making changes automatically to reach the goals set through the application. Having automated strategies and functions which greatly enhance the performance of a campaign are essential.

Support Quickly Responds to Clients

No software solution is useful without having access to a support team when things do not go the way that they should. Our analysis covers how well the vendor communicates with their clients in both the case where something is not working properly or where the user feels there is a feature or aspect of the software which could be improved upon. Having a fast and professional support team is a great asset to PPC advertisers.

Stability Minimal Downtime Incidents

Stability is a crucial aspect of PPC bid management software to ensure the solution is constantly checking the performance of a campaign. Having periods of downtime can negatively influence the overall usefulness of the software and reduce the level of confidence the user has in the software. Stability is often measured in comparison to other software solutions to ensure optimal uptime and reduced maintenance windows.

 
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