VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Our Selection Process For
Best Marketing Automation Software

Last updated: December 1, 2018

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Best

Top 10 Marketing Automation Software

Best Marketing Automation Software - December 2018

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Ease of Use

Ease of Use

Implementation Time

Implementation Time

API

API

Support

Support

Integration

Integration

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Selligent
Talk to a Representative: +1 650-421-4200
Key Facts For Selligent
  • Major Clients:
  • Year Founded:
    2014
  • Fulltime Employees:
    20+
  • Active Clients:
    10+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    86%
  • Pricing:
    L
  • Website:
    www.selligent.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Vocus Vocus
Talk to a Representative: 301-459-2590
Key Facts For Vocus
  • Major Clients:
    Arbitron, HealthWays, Asae, Ahima, AHA
  • Year Founded:
    2003
  • Fulltime Employees:
    140
  • Active Clients:
    1500
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    80%
  • Pricing:
    M
  • Website:
    www.vocus.com
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Reviews (1)
Negative Review 1 Reviews
Isn't time important?
If you don't care when your release goes out, then Vocus might be a good solution. But if you don't want your release to take 20-30 minutes to appear in your newsroom every time you post a release, then Vocus isn't the solution for you.…
Unsatisfied

Ease of Use

Implementation Time

API

Support

Integration

GreenRope GreenRope
Talk to a Representative: 619-944-7673
Key Facts For GreenRope
  • Major Clients:
    HumintAdvisors, Advantage Performance Gr..
  • Year Founded:
    1999
  • Fulltime Employees:
    160
  • Active Clients:
    5,000+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    95%
  • Pricing:
    M
  • Website:
    www.greenrope.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Infusionsoft Infusionsoft
Talk to a Representative: 866-800-0004
Key Facts For Infusionsoft
  • Major Clients:
    THe Rocket Company, Blue Chip Athletic, ..
  • Year Founded:
    2004
  • Fulltime Employees:
    250
  • Active Clients:
    15,000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    98%
  • Pricing:
    M
  • Website:
    www.infusionsoft.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Pardot Pardot
Talk to a Representative: 855-426-9213
Key Facts For Pardot
  • Major Clients:
    Radian 6, SugarCRM, Tibco, Alfresco, Com..
  • Year Founded:
    2007
  • Fulltime Employees:
    125
  • Active Clients:
    1000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90%
  • Pricing:
    M
  • Website:
    www.pardot.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Net-Results Net-Results
Talk to a Representative: 303-771-2552
Key Facts For Net-Results
  • Major Clients:
    Banlaw, Ceridian, Bloom Energy, ClickSaf..
  • Year Founded:
    2003
  • Fulltime Employees:
    47
  • Active Clients:
    400+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    98.3%
  • Pricing:
    M
  • Website:
    www.net-results.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Outleads Outleads
Talk to a Representative: 877-268-1389
Key Facts For Outleads
  • Major Clients:
    Constant Contact, iContact, GetResponse,..
  • Year Founded:
    2013
  • Fulltime Employees:
    16
  • Active Clients:
    65
  • Revenue:
    $250,000 - $1 million
  • Client Retention Rate:
    90%
  • Pricing:
    L
  • Website:
    www.outleads.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Salesfusion Salesfusion
Talk to a Representative: 888-985-6953
Key Facts For Salesfusion
  • Major Clients:
    Confidential.
  • Year Founded:
    2006
  • Fulltime Employees:
    75+
  • Active Clients:
    83
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    90%
  • Pricing:
    M
  • Website:
    www.salesfusion.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

HubSpot HubSpot
Talk to a Representative: 888-482-7768
Service Offerings:
Key Facts For HubSpot
  • Major Clients:
    Confidential
  • Year Founded:
    2006
  • Fulltime Employees:
    5
  • Active Clients:
    6000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    98%
  • Pricing:
    M
  • Website:
    www.hubspot.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Genius.com Genius.com
Talk to a Representative: 650-212-2050
Key Facts For Genius.com
  • Major Clients:
    Jigsaw, the TAS GROUP, RingLead, ReachFo..
  • Year Founded:
    2006
  • Fulltime Employees:
    40
  • Active Clients:
    170+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    92%
  • Pricing:
    H
  • Website:
    www.genius.com
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Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Ease of Use

Implementation Time

API

Support

Integration

Evaluation Criteria: Best Marketing Automation Software
Ease of Use Simplicity in Interface

One of the most important aspects of our analysis of marketing automation software involves an in-depth analysis of the overall ease of use. One of the key benefits to marketing automation is being able to automate many marketing activities. If the software makes that process difficult to complete or difficult to comprehend, then it can actually cause the user to have to spend more time in configuration or debugging.

Implementation Time Average Time to Implement

One of the greatest frustrations many have with any type of software solution is the amount of time it takes to implement it. Our analysis ensures the vendors which we recommend make the process of implementing the marketing automation features into their marketing as simple and straight-forward as possible. The more efficient the setup process is for the end user the more of a benefit it will provide to them over time.

API Expansive API and Resource

It is important for a marketing automation solution to provide users with access to an API to allow them to be able to access information and control different features using their existing infrastructure. Since many businesses have their own CRM and other solutions, it is important to ensure they will be able to integrate the marketing automation software into all of the software solutions they are already using at the time.

Support Quickly Responds to Clients

Support is crucial in marketing automation just as it is with any other software solution. Our analysis delves into how well the customer support team handles contact requests and how technique support issues are addressed. We investigate whether the company outsources their support initiatives or if there are agents which are allocated directly to different types of support issues when users make a contact request.

Integration Fast and East Integration

The different methods for integrating the software into other office and sales solutions is important for businesses which use different various tools in their operations. It is important to ensure that the marketing automation software has built-in integration with the most-used software platforms out there for the benefit of teams of all sizes. Integration is a key element in our analysis of marketing automation software.

 
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