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Our Selection Process For
Best Survey Software
Our Selection Process For
Best Survey Software

Last updated: March 1, 2024

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Best
Top 10 Survey Software

Best Survey Software - March 2024

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Ease of Use

Ease of Use

Customization

Customization

Analytics

Analytics

Implementation Time

Implementation Time

Support

Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders
1
2013
$10 million - $50 million
100 - 250
260+
87
M
Potbelly Sandwich Shop, Zynga Case Study, Roku Case Study, Safeway Case Study, UCSF Case Study, Honeywell

100
100
100
100
100
100%
NC
QuestionPro, Inc QuestionPro, Inc
Talk to a Representative: 800-531-0228
Key Facts For QuestionPro, Inc
  • Major Clients:
    Potbelly Sandwich Shop, Zynga Case Study,...
  • Year Founded:
    2013
  • Fulltime Employees:
    100 - 250
  • Active Clients:
    260+
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    87
  • Pricing:
    M
  • Website:
    www.questionpro.com
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Customization

Analytics

Implementation Time

Support

SurveyMonkey
Talk to a Representative:
Key Facts For SurveyMonkey
  • Major Clients:
    Box, Intuit, Allbirds, Cisco, Johnson & Jo...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    surveymonkey.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Customization

Analytics

Implementation Time

Support

SurveyLegend
Talk to a Representative: +46–760 27 83 88
Key Facts For SurveyLegend
  • Major Clients:
    Netflix, Uber, Samsung, Coca cola, Disney,...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    surveylegend.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Customization

Analytics

Implementation Time

Support

Strong Performers
SoGoSurvey SoGoSurvey
Talk to a Representative: +1 703-542-9595
Key Facts For SoGoSurvey
  • Major Clients:
    Marriot, Unicef, Paypal, Sony, Fedex, IBM,...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    sogosurvey.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Customization

Analytics

Implementation Time

Support

GetFeedback
Talk to a Representative: +1 844-803-9669
Key Facts For GetFeedback
  • Major Clients:
    Mercari, Honeywell, Toyota, Headspace, Car...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    getfeedback.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Customization

Analytics

Implementation Time

Support

Qualtrics, LLC Qualtrics, LLC
Talk to a Representative: 385-203-4999
Key Facts For Qualtrics, LLC
  • Major Clients:
    Confidential., Adidas, Citrix, Ally, Barcl...
  • Year Founded:
    2000
  • Fulltime Employees:
    2,500 - 5,000
  • Active Clients:
    126
  • Revenue:
    $250 million - $500 million
  • Client Retention Rate:
    87
  • Pricing:
    M
  • Website:
    www.qualtrics.com
Request A Quote
Reviews (45)
Positive 93.3% 42 Reviews
Amazing Company!!
Jonathan Friedopfer
Negative 4.4% 2 Reviews
Claim that you get free swag every time you v...
Long Wang
Neutral 2.2% 1 Reviews
Don't go in the wrong door! You'll be lost. E...
Elna Shelley

Ease of Use

Customization

Analytics

Implementation Time

Support

Survio Survio
Talk to a Representative:
Key Facts For Survio
  • Major Clients:
    Fedex, IBM, Bosch, Ford
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    survio.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Customization

Analytics

Implementation Time

Support

SurveySparrow SurveySparrow
Talk to a Representative: +1 800-481-0410
Key Facts For SurveySparrow
  • Major Clients:
    OYO, Paysafe, Siemens, Fedx, Gucci, Emarr,...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    surveysparrow.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Customization

Analytics

Implementation Time

Support

9
2015
Above $10 million
50+
20+
85
H
Payback, Abbot, Direct, Dropbox, Empik, Lewiatan, Bat Poland

94
93
96
94
94
94.2%
NC
SurveyLab SurveyLab
Talk to a Representative:
Key Facts For SurveyLab
  • Major Clients:
    Payback, Abbot, Direct, Dropbox, Empik, Le...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    surveylab.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Ease of Use

Customization

Analytics

Implementation Time

Support

SmartSurvey SmartSurvey
Talk to a Representative: +44 800 093 7822
Key Facts For SmartSurvey
  • Major Clients:
    Barclays, Ticketmaster, Switch, Ikea, Voda...
  • Year Founded:
    2003
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    60
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    93
  • Pricing:
    M
  • Website:
    www.smartsurvey.co.uk
Request A Quote
Negative Review 0 Reviews
Anonymous
Negative Review
Anonymous
Negative Review
Anonymous

Ease of Use

Customization

Analytics

Implementation Time

Support

Evaluation Criteria: Best Survey Software
Ease of Use
Ease of Use
During our evaluation of survey software we analyze the overall ease of use of the software for both the average user during their daily usage and the new user having been recently introduced to the software. We analyze the interface decisions and the tools provided to the end user enabling them to take advantage of the features and information offered through the use of the survey software.
Customization
Customization
The ability to customize surveys is one of the core components of survey software giving marketers the ability to craft surveys offering them useful information. We analyze the different options for customization including customizing the branding, the types of fields that are available, and the types of questions they are asking as well as how that information is being gathered and reported.
Analytics
Analytics
Information and analytics are one of the most important aspects of survey software. During our evaluation we spend time understanding how the software presents information to the end user for their surveys. The way information is being presented and the ability to customize filtering options and how information is exported is important as different users will have different preferences.
Implementation Time
Implementation Time
The amount of time and effort it takes to implement use of the software for marketers is another important aspect of our evaluation. We analyze the amount of time it takes to sign up and serve an audience the first survey. Having a straight-forward process to get an account set up, to set up any white labeling for branding purposes, and to create the first survey is crucial.
Support
Support
While aspects of usability and customization are important, we also analyze the support options made available to users during our evaluation. Having access to quick support and assistance ensures that the end user's experience can be quickly rectified if the user runs into a problem, if they are unsure of how to use a specific feature, or if the user requires changes made to their account.
 
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Our Selection Process For
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